Farm to table via the blockchain

Labels such as "organic" and "sustainable," are confusing for consumers, can technology boost trust in purchases? Sarah Martello believes so. She's the co-founder of Transparency Wise, an innovative company dedicated to enhancing traceability within agricultural supply chains.

Leveraging blockchain technology, their approach provides consumers with clear, verifiable insights into their food's origins, offering videos of ranches and detailed product narratives. She shares her battle against greenwashing, integrating various software systems, and shifting age-old practices of manual data recording.

Recognizing the necessity for digitization and standardization as the backbone of implementing blockchain, her company a comprehensive agricultural data management platform that streamlines data and supports farmers in adopting regenerative practices that qualify for financial incentives like tax credits, facilitating more informed and profitable decision-making.

https://iowapodcast.com/food-tracking-with-blockchain