Farming Up: How Just Vertical is Growing Food and Impact

What if the future of farming didn’t stretch across miles of rural land—but up your living room wall? In this episode, Peter sits down with Conner Tidd, co-founder of Just Vertical, to talk about how he and his team are reimagining agriculture with vertical farming technology. From leafy greens to cherry tomatoes, they're helping farmers, nonprofits, and everyday consumers grow fresh, sustainable food year-round—whether they live in Iowa or the Arctic.

Conner shares the journey of building a startup from a grad school research project to thousands of home gardens and commercial farms. They dive into the challenges of manufacturing, the power demands of controlled environment ag, the wild west of tariffs, and how Just Vertical’s work is feeding both bellies and hope—from food banks in Canada to refugee kitchens in Moldova. This episode is packed with real talk, startup hustle, and ideas that might just change the way you think about where your food comes from.

Hear the full show: https://iowapodcast.com/conner-tidd-urban-farming-innovation