In under 2 years, Blk & Bold Specialty Beverages co-founder Pernell Cezar already achieved national distribution in Target. As Iowa-based Blk & Bold turns 5 this year, we wanted to air this previously recorded interview to celebrate!
Cezar explains what "specialty coffee" is and how it differs. It turns out, specialty coffee is a "fact-based" term, meaning it's not marketing fluff. Like wine, it has a fact-based point system.
Cezar began his career in Target retail merchandising, helping manage inventory across their supply chain. In that role, he made buying decisions and negotiated with packaged goods companies. He knew this industry quite well before starting his coffee journey.
Learn more at https://iowapodcast.com/pernell-cezar-blk-and-bold
Blk & Bold turns 5 this month. This episode was previously recorded 3/11/2020 when they were 2 years old.
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