In this episode, we discuss the Top 10 Most Valuable Brands. Lead-off Quote
A great brand is a story that’s never completely told. A brand is a metaphorical story that connects with something very deep – a fundamental appreciation of mythology. Stories create the emotional context people need to locate themselves in a larger experience. ~Scott Bedbury
Top 10 Most Valuable Brands as of 2018.
- Amazon $150.8 Billion
- Apple $146.3 Billion
- Google $120.9 Billion
- Samsung $92.3 Billion
- Facebook $89.7 Billion
- AT&T $82.7 Billon
- Microsoft $81.2 Billion
- Verizon $62.8 Billion
- Walmart $61.5 Billion
- ICBC $59.2 Billion
Source: https://www.inc.com/business-insider/amazon-google-most-valuable-brands-brand-finance-2018.html
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