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Greenwashing is a concern for both businesses and consumers. The proliferation of it in recent years has caused genuine green claims to be treated with an air of caution rather than being rightfully celebrated.
It’s become clear that there is a need for transparent and substantiated green claims, both to help consumers and stakeholders to make informed decisions and to ensure that real steps towards sustainability are being taken.
Is the upcoming EU Green Claims Directive the answer we’ve been looking for?
In this episode Mel is joined by Charlie Martin, CEO and Founder of The Anti-Greenwash Charter, to discuss the purpose of the EU Green Claims Directive, who it applies to and what it’s requirements for substantiation and verification mean in practice.
You’ll learn
· What is the purpose of the EU Green Claims Directive?
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