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July 17, 2025 7 mins

For some reason when the topic of money comes up, many people immediately want to jump into Excel and start exercising the so-called rational part of their brain. Money seems to demand sober, quantitative analysis, devoid of emotion which obfuscates the mathematical truth of the situation. Yet we rarely make decisions in a purely rational manner; emotion plays a large, if not bigger role, than rational thinking in how we choose to act. And if there's anything you've learned hanging around YNAB, it's that money is really just you -- it's a medium for translating your energy and effort in the world into things and experiences.

 

That's why YNAB came up with five questions, to help you make better decisions with your money while considering your whole self -- both your emotional needs and a rational analysis of your financial situation.

 

In today's episode Jesse shares the example of a conversation with a self-described highly rational friend, talking about whom he was going to marry. The conversation highlights how the biggest decisions often don't come down to rational analysis alone. Working the five questions, however, you end up at a reasonable place, considering your whole self, both rational and emotional. In a word, we call it spendfulness.

 

Resources mentioned in this show:

  1. The Psychology of Money by Morgan Housel

 

Watch The Jesse Mecham Show on YouTube:

https://www.youtube.com/@jessemechamshow

 

Got a question for Jesse? Send him an email:

askjesse@ynab.com

 

Sign up for a free 34-day trial of YNAB at www.youneedabudget.com

 

Follow YNAB on social media:

Facebook: @ynabofficial

Instagram: @ynab.official

Twitter/X: @ynab

Tik Tok: @ynabofficial

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