"Confusion is the number one enemy of every business."
Connect with Wes Gay
Wes on https://www.linkedin.com/in/wesgay
Wes on https://www.instagram.com/wesgay
Connect with Jody
About Jody - https://jodymaberry.com/about-jody-maberry/
Instagram - https://www.instagram.com/sugarjmaberry
LinkedIn - https://www.linkedin.com/in/jodymaberry/
Facebook - https://www.facebook.com/sugarjmaberry/
Twitter: https://twitter.com/jodymaberry
Notable Moments:
00:01:24 – Why confusion is the #1 enemy of business
00:04:36 – Example of how to introduce yourself with a problem-first approach
00:06:02 – Why Wes keeps his website extremely simple and intentional
00:10:09 – What a framework actually is and why it matters
00:12:21 – Using identity-based compliments to uncover your strengths
00:14:52 – How to use AI and testing to build your first framework
00:18:52 – Your framework is just a vehicle to deliver results
00:22:08 – Real examples of effective frameworks Wes uses
00:25:07 – "Thin to win": Why less is more in your framework
00:27:14 – The Tim Ferriss example of hyper-specific focus
00:30:24 – Creating a framework that becomes what you're known for
Wes Gay helps brands find the right words to grow their business, and in this episode, he explains how to transform your expertise into a powerful framework. From identifying your strengths to testing your ideas, Wes shares how clarity can become your most valuable asset. If you're a solopreneur, a retiring executive, or someone seeking to clarify your message, this conversation will show you how to turn what you know into a business that works.
Read the blog for more from this episode.
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