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March 26, 2025 10 mins

Finding it hard to convert your audience into buyers?

In this episode, I dive into the power of strategic interviews and how they can instantly position you as an expert while effortlessly pre-selling your products and services. You’ll hear how a single interview generated hundreds of high-ticket applications—and why this method is faster and more effective than a long webinar.

I’ll break down how to turn interviews into mini books, create a powerful marketing asset, and leverage borrowed authority for maximum exposure. Plus, I’ll share details on my Launch Accelerator package that helps experts fast-track their success in just 14 days.

If you’re ready to scale your business with interviews that sell, tune in now!


💡 YOU’LL DISCOVER:

➡️ The Rise of Mini Books [01:07]

➡️ Strategic Interviews for Expertise [01:41]

➡️ Success Story: Alerick Heck's Interview [02:00]

➡️ Creating Mini Books from Interviews [05:10]

…And much more!

 

🏆 HELPFUL RESOURCES

✅ For a full transcript of this episode, visit our blog.

✅ Create your own mini book in just three hours! Email je@joelerway.com to get started.

✅ Get AI-Powered Marketing Ideas – Test drive Inspired as your personalized marketing butler with a 14-day free trial at getinspired.app

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