Make the Damn Offer | JES 22

Still think you need a long funnel to make sales? That mindset might be the reason you're stuck.

In this episode, I dive into the truth behind what actually drives conversions today—and it’s not complicated funnels or endless nurturing. It’s simple, direct offers made to the people who are already ready to buy.

You’ll hear the behind-the-scenes story of how Cole Gordon used a single Power Offer to generate millions, and why this approach—first introduced back in 2016—is more effective than ever in today’s social-driven world.

I’ll break down how the marketing landscape has changed (hint: it’s not the message, it’s the mechanism), and why waiting to launch or overcomplicating your strategy is costing you time, sales, and momentum.

If you’ve been second-guessing your offer or building endless assets before launching—this is your sign to stop. Make the damn offer.

Whether you're a coach, course creator, or service provider, this episode will give you the permission (and the process) to simplify your sales and scale faster.

Tune in and learn why what’s old still converts—and how to finally stop overthinking and start selling.

💡 YOU’LL DISCOVER:

➡️ The Power of the Power Offer [01:14]

➡️ Drew's Offer Validation and AI Automation [04:55]

➡️ Real-World Success Stories [07:58]

…And much more!

 

🏆 HELPFUL RESOURCES

✅ For a full transcript of this episode, visit our blog.

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