All Episodes

April 7, 2025 10 mins

Still think you need a long funnel to make sales? That mindset might be the reason you're stuck.

In this episode, I dive into the truth behind what actually drives conversions today—and it’s not complicated funnels or endless nurturing. It’s simple, direct offers made to the people who are already ready to buy.

You’ll hear the behind-the-scenes story of how Cole Gordon used a single Power Offer to generate millions, and why this approach—first introduced back in 2016—is more effective than ever in today’s social-driven world.

I’ll break down how the marketing landscape has changed (hint: it’s not the message, it’s the mechanism), and why waiting to launch or overcomplicating your strategy is costing you time, sales, and momentum.

If you’ve been second-guessing your offer or building endless assets before launching—this is your sign to stop. Make the damn offer.

Whether you're a coach, course creator, or service provider, this episode will give you the permission (and the process) to simplify your sales and scale faster.

Tune in and learn why what’s old still converts—and how to finally stop overthinking and start selling.


💡 YOU’LL DISCOVER:

➡️ The Power of the Power Offer [01:14]

➡️ Drew's Offer Validation and AI Automation [04:55]

➡️ Real-World Success Stories [07:58]

…And much more!

 

🏆 HELPFUL RESOURCES

✅ For a full transcript of this episode, visit our blog.

.css-j9qmi7{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;font-weight:700;margin-bottom:1rem;margin-top:2.8rem;width:100%;-webkit-box-pack:start;-ms-flex-pack:start;-webkit-justify-content:start;justify-content:start;padding-left:5rem;}@media only screen and (max-width: 599px){.css-j9qmi7{padding-left:0;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;}}.css-j9qmi7 svg{fill:#27292D;}.css-j9qmi7 .eagfbvw0{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;color:#27292D;}

Mark as Played

Advertise With Us

Popular Podcasts

CrimeLess: Hillbilly Heist

CrimeLess: Hillbilly Heist

It’s 1996 in rural North Carolina, and an oddball crew makes history when they pull off America’s third largest cash heist. But it’s all downhill from there. Join host Johnny Knoxville as he unspools a wild and woolly tale about a group of regular ‘ol folks who risked it all for a chance at a better life. CrimeLess: Hillbilly Heist answers the question: what would you do with 17.3 million dollars? The answer includes diamond rings, mansions, velvet Elvis paintings, plus a run for the border, murder-for-hire-plots, and FBI busts.

Crime Junkie

Crime Junkie

Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.

Stuff You Should Know

Stuff You Should Know

If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.