Morgan DeBaun is back with another live advising session featuring frameworks from her new book, Rewrite Your Rules. In this episode, she sits down with Lane, a branding and marketing agency founder who’s entering into the world of startups.
In this episode:
00:00 Introduction and Studio Setup
00:46 Guest Introduction and Background
01:10 Business Overview and Services
04:28 Team Structure and Client Management
08:36 Challenges and Growth Strategies
17:09 Transitioning from Operator to Owner
24:29 Targeting Executive Clients
25:34 Understanding Retainer Packages
26:06 Tailoring Services for Executives
28:10 Creating a Personal Branding Framework
29:59 Launching a Tech Startup
32:31 Overcoming Startup Challenges
36:18 Focusing on Product Development
41:49 Final Advice and Encouragement
In the episode, Lane opens up about the challenges of juggling corporate clients and small businesses and maintaining her own brand’s visibility, despite building brands for others. Morgan advises Lane on the transition from being in the weeds of operations to taking on a more strategic CEO role. She also helps her make time for her dream of launching a tech startup.
Through the conversation, Morgan helps Lane rewrite her rules, from deciding to forgo social media to focusing on product development before funding. Tune in and be inspired to rewrite your own rules and do entrepreneurship your way. Don't forget to order your copy of Rewrite Your Rules, out now!
Order Rewrite Your Rules:
https://www.amazon.com/Rewrite-Your-Rules-Achieve-Freedom/dp/0593725050
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Produced by MicMoguls.
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