The Justin Goodbread Show

Persistence is the driving force that sets successful business owners apart. It goes beyond talent, genius, or education, and it is the key to achieving your goals in the entrepreneurial world. For middle-aged, educated business owners who may feel weary and disheartened, understanding the true nature of persistence is crucial. It's not just about keeping at something; it's about unwavering determination to achieve your objectives,...

Have you ever wondered how some business owners can seemingly produce 10X or 20X more than their competition? You may have heard people ask, "How do you manage to do all that you do?" The reality is that we are all given the same 24 hours a day. However, the rich and successful business owners seem to possess a unique ability to create multiplicative wealth that appears almost unfair. This article will delve into one of their secre...

To "think big" means to have a mindset and approach that is characterized by ambitious, expansive, and visionary thinking. It involves setting high goals, envisioning significant achievements, and refusing to limit oneself by conventional or mediocre thinking. Are you limiting your success with small thinking? It's time to expand your horizons! In our latest episode, Justin Goodbread shares the 'weird' secrets of wealthy business o...

In recent years, the allure of entrepreneurship has become a prevalent trend. The idea of being your boss, shaping your destiny, and pursuing innovative ideas has never been more enticing. Yet, beneath the glossy exterior lies a harsh reality. According to statistics, only a fraction of businesses thrive, while many face the grim possibility of failure. In this exploration, we delve into the question that underlies it all: Is entre...

Fear and anxiety are two powerful emotions that e...

Justin Goodbread, host of the Financially Simple podcast, reflects on his 30-year entrepreneurial journey and contemplates the true meaning of success and wealth. He concludes that it's not just about financial achievements, but about fulfilling God's purpose for your life. He announces a relaunch of the podcast with a new mission: to encourage, inspire, and educate business owners to achieve their "aspirational dream."

Friends, when I began this venture, I never thought I’d be celebrating such a milestone. The past five years have been such a humbling experience. I’m honored that so many of you have chosen to come along for the ride. It is so rewarding to know that you’ve entrusted me with guiding you through the complex world of business and finance. 

Now, here we are, celebrating 500 shows! It never could have happen...

As entrepreneurs, we often discuss our busy work schedules as though they are a badge of honor. While it’s true that owning a business requires a tremendous amount of time and effort, we must be careful not to neglect the other aspects of our lives. Each of us has (or should) areas of our lives that are important to our ethos. Pouring all of your time and energy into your business will inevitably mean that you’re negle...

Most of us started out in business because we had an idea or product to help people. However, the majority of us didn’t start off as business experts. Although you may have a successful business, knowing how to turn that successful business into a valuable commodity can be challenging.

In this episode, I wrap up the Eight-Figure Exit series with a brief recap of the things we’ve discussed. I explain why I ...

Marketing is one of the eight key areas in business that can directly influence the intrinsic value of your organization. But how can you optimize your RIA’s marketing so that it can help you achieve your dream of an eight-figure exit?

In this episode, I discuss some of the indicators you can track to determine whether your marketing strategy is truly effective. Similarly, I explore some of the metrics t...

As business owners, we understand that marketing to attract new clients is necessary. But have you ever considered the important role that marketing plays in retaining existing clients? Through effective internal marketing, you can improve customer stickability and prevent clients from exiting through the back door.

In this episode, I dig into the critical role internal marketing plays in preparing your ...

As business owners, it’s often tempting to work with any and everyone. After all, more clients means more money. Right? In service-based businesses, the reality is that taking on every client that walks through your door can lead to major inefficiencies. 

In this episode, I discuss the value of niche marketing and how becoming more exclusive could be the key to growing your RIA for the eight-figure exit....

The end of the year provides business owners with a unique opportunity to evaluate their progress toward their goals and reflect on the accomplishments of their teams. It is also the perfect time for RIAs to work through their annual compliance checklists. As you prepare for the coming year, ask yourself, “What worked this year? What didn’t? What actions can we take in the coming year to push the needle further toward ...

Marketing often frustrates us, as financial advisors. We don’t always see an immediate return on our investment. Additionally, when hiring a marketing firm, the costs can quickly escalate well beyond what we intended to allocate. Frankly, this “all or nothing” approach and our limited understanding of marketing can leave us feeling a bit disheartened.

It doesn’t have to be this way! In this episode, I disc...

Oftentimes, as business owners, we take a wrong view of marketing. Because it isn’t foundational to the operation of our businesses, we view marketing as a luxury. However, if we see it for what it truly is—an investment—we can finally begin to measure the return on our marketing investments.

In this episode, I discuss how you can maximize the ROI for your RIA firm’s marketing investment, paving the way ...