April 25, 2025 • 34 mins
This episode is a must-listen if you're a real estate agent ready to harness the power of YouTube! 🎥
Katie shares an exclusive behind-the-scenes snippet from her #GetSocialSmart Academy featuring powerhouse Realtor and YouTuber Christian Walsh. Christian has built a thriving YouTube channel with 34,000+ subscribers - and more than half of his listings now come directly from YouTube. 🚀
In this interview, you'll learn:
✅ How Christian went from sporadic videos to consistent content that converts
✅ Why niche content (like landlord laws and property updates) attracts the right clients
✅ The systems and tools he uses to stay consistent (shoutout to Descript + Michelle!)
✅ Tips for YouTube gear, thumbnails, titles, and dealing with trolls
✅ Why market updates still matter—and how to make them work for lead gen
✅ What to say in your videos to get viewers to actually reach out and work with you
Christian also shares how he built a strong personal brand and why being YOU (quirks and all!) is your superpower on video.
🎯 Want the full uncut 1-hour interview plus access to ALL of Katie’s YouTube trainings, templates, and content calendars?
Join the #GetSocialSmart Academy today at https://www.katielance.com/academy
👀 Or grab a seat for Katie’s upcoming YouTube Masterclass here: Click to register: https://www.katielance.com/offers/n2SNYze8/checkout
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hey, friends. Katie Lance here. Welcome back to the
podcast. This month in our GetSocial Smart Academy, we focused
on video and YouTube and how toshow up better on video and how
to be more effective on YouTube.And I'm doing something I'm
actually haven't done in a longtime.
We recently interviewedChristian Walsh, an amazing
realtor, husband, dad, YouTuber.He has a YouTube channel over
(00:24):
34,000 subscribers. He gets morethan 50% of his listing leads
from YouTube. We did anexclusive interview with him to
talk about his tips and tools. Ithought it would be fun to share
a snippet of that conversation.
If you would like access to thefull interview plus our training
and content calendars, we wouldlove to have you part of our
(00:47):
academy family. I'll put thelink below so you can check that
out, but you can go toKatieLance.com/academy, k a t I
e l a n c e, Com forward /academy, and get signed up.
You'll have access to our livetraining. I do a live coffee
with Katie each week, and yourmembership includes access to
our masterclasses. We have ourYouTube masterclass coming up
(01:10):
soon.
You have access to contentcalendars, a camera templates,
private community, and more. I'mexcited. Enjoy this conversation
with Christian. I'm gonna comeback at the end and give you a
little message with a coupletips and takeaways. Let's get
into the show.
Hey, everybody. Welcome tocoffee with Katie. We have a
special guest today. Say hi inthe chat. Let me know where
(01:31):
you're tuning in from.
I've got a big cup of coffee inCalifornia, so we're we're
getting caffeinated this dayafter a holiday. Happy Easter to
anybody you wanna celebrate it.Welcome. Hello, back. Good to
see you.
Good morning. Loud and clear.This month has been YouTube
tips, tricks, strategies.Shameless plug. We have our
YouTube masterclass nextTuesday.
This week, we're gonna dig intotalking about YouTube, and I
(01:54):
love being able to have apractitioner in the house,
someone who is full time agentand doing great things on
YouTube. We're excited to haveChristian here today. Without
further ado, introduce ChristianWalsh, who I have known quite
some time. Christian's alongtime member of our academy.
He's a realtor, a YouTuber,killing it on YouTube.
We have chatted over the years.Christian is here today to share
(02:15):
on being a lead machine onYouTube. Welcome, Christian.
Speaker 2 (02:18):
So excited to be here. I almost made late talking
shop with Katie. Katie, youbring them in.
Speaker 1 (02:23):
Thank you. I think we have best crew in real estate.
I'm biased, but I think we do.Nina's here from Naples. Hey,
Selena.
Lisa's here from Atlantic. Goodto see you. Lots of warm
welcomes for you today. We'regonna go for about an hour. We
have this recorded.
So if you missed something, youcan watch the recording inside
the academy. And I'm ready todig in. Are you ready?
Speaker 2 (02:44):
It's gonna be an hour, but you may have to tell
me, okay, Christian. Enough.Gotta get back to work. I love
talking about video, and I getexcited.
Speaker 1 (02:50):
For everybody watching, feel free to put
questions in the chat. We'll tryto get to as many as we can. I
have a bunch of questions too.Welcome to the party, Christian.
I'm excited.
Speaker 2 (02:58):
You're right about it being coffee time in California,
but to be fair, I have coffeeall day long. Anytime is coffee
time.
Speaker 1 (03:04):
Alright. Let's dig in. How did you get started with
YouTube? What inspired you to goon this journey?
Speaker 2 (03:11):
I was always doing video, and it wasn't very good.
It was very sporadic video.They've been telling us for
years and by they, every expert,including you, Katie, we're
supposed to be doing video. SoCOVID hit. They deemed us non
essential.
I was like, what am I going todo? I got a wife, four kids, and
two dogs. I was talking to myson. He said, dad, you talk
(03:34):
about video, but you only haveseven subscribers on YouTube.
That hurts.
This is all around the timeCOVID was locking us inside. I
said, I'm going to go all in onvideo. Needs work. But I started
to be consistent andsystematized. You need the
systems to be consistent.
Came up with a script format andhave an operations director,
(03:54):
Michelle. I'd focus on YouTube.Came up with systems and tried a
bunch of content. During thattime, a lot of people were
watching videos, so there was aCOVID bump in viewers. I got a
lot of subscribers.
Over a shorter term because ofCOVID, that allowed me to be
consistent and have motivationto continue. And it was pretty
quick. As about six to ninemonths into it, I did get a
(04:17):
listing out of the content I wascreating. That was reassuring.
Speaker 1 (04:20):
Was there a turning point or a certain video that
sparked that?
Speaker 2 (04:23):
Most of my early content didn't get massive
views. A few popped a little.That was reassuring. I was doing
market updates, and those weregood. That was a local market
update.
I started with just OrangeCounty, which is where I'm based
in Southern California. And thenit started to bolt on other
counties when people started toask about it. So now I cover six
counties in my market updates.Those videos did well. And just
(04:45):
understanding what was going onat that time we had eviction
moratoria go into place.
So we couldn't do evictionsbecause of what was going on
with COVID. So I dove all in onthat content, and that content
started to do well. And I'dalways worked with investors. So
I was interested in the landlordtenant relationship. Those
videos did well, but thereweren't any videos.
(05:06):
I did get a couple that hadabout 60,000 views, which seems
like a lot, but then everybodycompares themselves. Others
getting hundreds of thousands,millions of views. Sixties.
Good. Not setting the world onfire.
Speaker 1 (05:19):
Right. Right. Some people do not have
Speaker 2 (05:20):
get hundreds of views, and then thousands is
like a dopamine hit.
Speaker 1 (05:24):
So I wanna ask about your content niche. You
mentioned landlords, tenants,buyers, sellers. Can you talk a
little bit, like, how maybe howyour content has evolved over
time? And do you lean into,like, specific niche? Does that
help with with lead generation?
Speaker 2 (05:37):
Going back to COVID, I like to think that when I have
a one on one discussion, I do agood job, and people enjoy those
conversations. That was themotivation for video, especially
talking head video like we'redoing. I wanted to make it easy
because I was doing two videos aweek. I backed off a bit, but I
will get back to that muchcontent again. That's where the
market updates came in.
(05:58):
That was easy. I can't saymarket updates lead directly to
business. They build trust, butit's not like somebody's going
to watch one or two and say, %,this is the person I'm gonna
work with. I was getting leadsthat my content's geared towards
sellers, owners of property theywanna sell. The landlord content
dovetails.
I talk about new laws, whichcontinue to evolve, particularly
(06:21):
here in Southern California, andmake it tougher for landlords to
be landlords. So I talk aboutthose topics and how to sell a
tenant occupied property. Sovideos like that, content like
that, that does lead to peoplereaching out. They'll watch two
or three of those, and thenthey'll reach out to have to
talk about listing theirproperty. I've leaned in more to
creating content like thatversus just a general market
(06:45):
update one a month.
You need to know that as a realestate agent, the nuance in
being a landlord and how toughit is.
Speaker 1 (06:52):
Pam says, just launched my channel this week.
I'll be happy when I get 20views. It is. I'm proud of you,
Pam. Another thing, please
Speaker 2 (06:58):
engage with the comments. That's gonna help grow
your audience. Just ignore it. Isee that on YouTube sometime.
Speaker 1 (07:04):
Easy to forget. I've gotta check my YouTube comments.
It's not as intuitive as otherplatforms.
Speaker 2 (07:07):
There's no easy tool I've found. Maybe one of your
students can chime in, but Ihaven't found an easy tool for
YouTube comments. But just makeit part of your day, like five
minutes while drinking coffee. Idelete any comments that have
profanity in them just becausethat I don't want that on there.
I've decided I'm gonna deleteit.
It's your channel. Don't engage.Don't feed the trolls. Block
(07:27):
those people. Last week, theywere saying goofy things.
Block them for
Speaker 1 (07:31):
It's like your house, your rules, your channel, your
rules. Click on a comment. Blockthem. Delete them. Very easy.
You you can't do it for clickingon their name. There's usually
three little dots. Click thatand get rid of it.
Speaker 2 (07:42):
They won't see you won't see them. Cool.
Speaker 1 (07:44):
Let me ask you one more thing. I see Linda's
question. I wanna ask if there'sa couple things that have helped
grow your channel. 64,000
Speaker 2 (07:52):
subscribers. Consistency. If you looked up
your competition, other realtorssporadically posted, and it's
been a month or two since theyposted. That's a no no. Be
consistent with the crypto scamcomment.
Both of you have a lot. That's acompliment because they think
your video is getting views. Beconsistent and figure out your
system, what you're gonna do. Sofor me in the beginning, I
(08:13):
decided, okay, two videos aweek, and I was gonna edit it
myself. I wanna batch and havesomeone else edit after five
years.
I will get there. I promise. Sothat means if I'm gonna release
two videos and it's gonna beWednesday and Friday at noon, I
need to shoot and edit Tuesdayand Thursday night. I'm shooting
and editing to have contentready the next day. And that's
it.
(08:33):
Just be consistent.
Speaker 1 (08:34):
And you're editing all your own stuff. Personally,
I've done every editingscenario. We've hired amazing
folks. I've done it myself.There's a value in learning some
basic.
Once you understand the editingprocess, how you shoot your
videos becomes better. One sidefeeds the other.
Speaker 2 (08:50):
K. This is fun. That's why I like livestream.
Same thing with real estate. Weshould not be doing our own
paperwork.
We hire transactioncoordinators, but you should do
your own paperwork in a fewdeals, especially in the
beginning, so you understand thepaperwork. Same with editing.
Descript to edit. It's a veryeasy tool. You import the video.
It transcribes the video, andthen you edit the transcription.
(09:13):
It edits the video for you. Youhave to see it to understand.
Speaker 1 (09:16):
I did a training on this couple weeks ago. Go back
and watch it.
Speaker 2 (09:18):
Katie, I need to do that because it's so intuitive.
I never watched any tutorials Ineed to figure out because it
does way more than I'm using itfor.
Speaker 1 (09:27):
I wanna get to Linda's question. Linda says,
Christian, what is your processfor coming up with content?
Speaker 2 (09:31):
You'd want some low hanging fruit. Market update
video, put that into yourcalendar. Katie's got great
tools to help calendar yourcontent. Market update's easy.
They can use your other promptsand ideas, Katie.
I'm gonna do at least one ofthose. I like to do a
foreclosure update, a rentalmarket update, figure out how
you're gonna do each For amarket update, I use Altos
(09:52):
Research. Figure out in thebranches. Those are high low
hanging fruit. I'm gonna dothose.
There's a few websites I visitfor landlord tenant law. I visit
those every day, and that'llspark ideas for content. It's a
balance. Some of it's gonna betimely. Like your market update
videos, they're going to watchthem for that month.
But then other stuff, likeanything technical, I'd like to
(10:14):
dive into technical law andthings like that. So in
California, have Proposition 19,which covers property taxes.
That's fun for me. That's funcontent. One of the things that
gets underestimated is thelibrary of content.
When you look up Katie Lance andyou see how much stuff that
Katie Lance has created and howmuch great stuff that Katie
(10:36):
Lance has created, you can'thelp but realize that Katie
Lance knows what she's talkingabout. It makes it easier to do
business with Katie. That's whatyou need to think of for real
estate. Create content aroundthings you enjoy. And over time,
as you build your library,that's the other side of
building trust.
I get a lot of
Speaker 1 (10:56):
questions. Powerful. But you said us in the beginning
how you're gonna do a marketupdate, a couple things. I don't
know if you realize how hugethat is every month, but it
saves brainpower. Like, if youcan get into a consistent
routine, pick one or two thingsyou do and fill in with other
stuff.
Speaker 2 (11:08):
You're talking to people. You're occasionally
talking about real estate topeople who talk those things
that you're talking about atopen houses or with clients or
your clients are calling you orthe things you're wondering
about, like tariffs in the realestate market, that's all
content. You will find contenteverywhere. You get to the point
where you're like, I don't evenwanna sell real estate. I just
wanna make content.
To be honest, I'm there. Themoney they pay for being
(11:31):
monetized, Katie and I weretalking about not enough to
retire.
Speaker 1 (11:34):
Enough to buy a drone or a, like, a camera lens or
something. I bought a newmicrophone recently.
Speaker 2 (11:39):
You sound good, Katie.
Speaker 1 (11:40):
Thank you. I was gonna scroll back for a second
because I saw a bunch of reallygood comments. Beth Goulding is
doing a great job. She's got apodcast, cool stuff on YouTube.
She says, send playlist links tomy clients when applicable.
Are there other ways you drivetraffic to your channel?
Speaker 2 (11:55):
Good question. I've invested in a specific YouTube
course. Encourage you to investin Katie's content as well. This
is for a niche I'm moving into.His mentality is that you don't
want your clients to see thecontent you create because you
want to let YouTube's algorithmroll and find new people.
(12:16):
I ignore his advice. I can stillsend a weekly email newsletter
to my clients. And the weeklyemail newsletter is basically
the one or two videos I shotthat week. So that's going to go
out on Sundays and people can goahead and view the content
there. Then posting it to everychannel.
I focus on YouTube and YouTubecomments. Then Michelle will go
(12:40):
ahead and take that same videoand put it everywhere else. Even
in a 16 by nine format I use onYouTube, I've had a few pop off
on TikTok. Playlists are good. Iencourage you to create
playlists.
I have playlists around marketupdates. You should have a
market update playlist. Prop 19,property taxes. In California,
we have a law called s b nine,so I have a playlist for it. I
(13:03):
was one of the first to createcontent on this.
I've gotten leads out of it, butit's there. I've got that
playlist. Your playlists areimportant. You can send them to
clients when you're interviewingand they have a question. You
can say, I created a video onthat.
I'm gonna send you that video.
Speaker 1 (13:18):
That's powerful. Cindy asked, you mentioned
landlord tenant info. Are you aproperty manager?
Speaker 2 (13:22):
No. And if funny thing is a lot of the landlords
who watch my content will say,do you know any good property
managers? I tell them I knowproperty managers, but good is a
different story. My wife waslike ten or fifteen years ago.
It's a hole in my Rolodex.
Speaker 1 (13:38):
I remember the Rolodex for sure. Maureen asked
Christian, what do you use forequipment? Mic, tripod,
lighting, phone.
Speaker 2 (13:45):
Good question. Started out with my phone. Do
not let equipment be an excuse.Enough excuses not to start in
video. Hating it.
You tell your students all thetime. Just use what you got.
Your phone's a good start. Get aa ring light and a microphone
that plugs into your phone.Start recording that way.
That's where I started. Now I'musing a digital SLR camera. It's
a Sony one of the Sony vloggingcameras with an interchangeable
(14:08):
lens. I built a frame behind mymonitor so that I can and I got
lights on it and a camerasitting here. It's just plug and
play.
Literally press go. No excusenot to shoot video. The Osmo
Pocket three, great. If you'regonna walk around and shoot, you
can get the DJI mic set to bat.Don't go crazy with equipment.
(14:30):
Start with what you got.
Speaker 1 (14:32):
You can do a lot with just a phone and a simple mic.
People will forgive poor videoquality, but audio quality,
people tend to bounce reallyquick. You can find a cheap 9 or
$10, maybe even $5 little itcould be corded that you plug
into your phone. It makes adifference. If you already have
a phone, get some sort of littlemic.
That'll
Speaker 2 (14:49):
help. % next. Get a gimbal. Get smooth. There's
guys, and I say guys becausethere's two guys I know of on
YouTube.
They create content for realestate. Now it's fear driven
content. I do not recommend thisstrategy. A gimbal, cell phone,
mic, and hundreds of thousandsof viewers just from that.
Speaker 1 (15:08):
Yeah. That's amazing. Pam asked, do you delete market
update videos after the next onegets posted?
Speaker 2 (15:14):
Never delete content.
Speaker 1 (15:17):
I have videos that were twelve years ago. Bold
predictions.
Speaker 2 (15:20):
I could bite you, but you know what? Everybody's
wrong. Nobody knows what theheck's going on with real
estate. Anything analyzing themarket, keep it up.
Speaker 1 (15:28):
It gives people perspective. When people come
across your channel, if theylike your vibe, they're gonna be
like, who is this guy? They goto your channel, binge watch,
see something older. It giveseven more credibility like, oh,
this guy's been doing this awhile.
Speaker 2 (15:39):
If you've been doing market updates for five years,
that's a lot of time spent.
Speaker 1 (15:45):
What about one on one videos with a guest? How do
those balls? And is it all realestate or a mix of personal?
Speaker 2 (15:52):
You figure out what you wanna do and where you post
it. You don't have to doYouTube. You can focus on
TikTok. It doesn't have to belong form. It can be short or
fun.
Doesn't have to be talkingheads. I haven't done interviews
other than Zoom or Restream forstreaming. We similar tool to
Zoom, but it allows you to golive. Although, I guess Zoom
does too.
Speaker 1 (16:11):
But the advantage But Restream allows you to go
multiple places.
Speaker 2 (16:13):
So you can go to. So when we do a live, it's on
YouTube, Facebook, LinkedIn,TikTok, and Instagram. You can
integrate it. You can pay to beon x and livestream. We did it
for a while, but it wasn't worthit.
Speaker 1 (16:27):
One of our agents does cold calling, and the lady
said, yes. I do wanna sell myhome, but I don't know who you
are. He told her to Google himknowing he needs market update,
and Google promotes YouTube. Hegot the listing because of
digital permits.
Speaker 2 (16:37):
November from a landlord who owned a duplex
nearby. Another agent had senther my videos on landlord tenant
law, and she ended up reachingout to me directly to list it
because she knew I knew how todeal with the situation. We got
it sold, and she did her tenthirty one exchange. It was just
(16:57):
super happy. Your content couldget you listings with other
agents helping you.
Speaker 1 (17:03):
Are you able to track the I know a lot of agents track
where leads come from. Sometimesit's hard because people are
like, I see you everywhere. Areyou able to track, I get this
many leads from YouTube?
Speaker 2 (17:12):
Yeah. It's at least half of my listing leads come
from YouTube. They tell me rightin the beginning. Oh, and in my
voicemail, I say I'm a YouTuberand a real estate agent. And
that is Interesting.
When people leave a message,that'll be a conversation
starter. If they don't know I'mon YouTube, they'll look for me.
I made it easy to work withother agents. Some of check me
(17:36):
out on YouTube. It builds trust.
Speaker 1 (17:37):
Well, Diane says, I know you focus mostly on
YouTube. Do you take clips fromyour video and put them on
Instagram or Facebook?
Speaker 2 (17:43):
You should. And it's easy that you can use Otter.ai
or no. That's the reason.
Speaker 1 (17:47):
Well, you can actually use Descript. So I'm
gonna take so, Christian, inDescript, this is cool. You have
your full video, and an AIbutton says, do you want us to
create clips for you? Like, mylast video Yeah. Created three,
four, five little clips, and itpicks, like, the best ones.
You can fix it and edit it ifyou'd like, but it's awesome.
Speaker 2 (18:05):
I this is worth the price of admission for me. I
should be chopping it up andusing it in different ways.
Speaker 1 (18:10):
What's interesting is you can still put longer form.
Like, one of the things I'vetried doing this year is
actually putting the longerYouTube videos on Instagram or
TikTok. Yeah. And you think theywouldn't do well because they're
horizontal, longer, and some dobetter than on YouTube. There's
a lot of evolving and changing.
Try different things. See whatworks.
Speaker 2 (18:30):
Opus clip was one I was thinking. Right, Katie? I
had a video that has over300,000 views on TikTok. It was
doing better on TikTok thanYouTube. Eventually, caught up.
And I feel there's competitionbetween YouTube and TikTok. If
something's doing well on TikTokthat ends up on YouTube, they're
gonna pump it up as well.
Speaker 1 (18:50):
Linda asked, I'm data driven. I worry my content's too
boring. Any thoughts? They'renot boring.
Speaker 2 (18:55):
Your content is gonna be served up to the people who
want that content. Then that'sthe way you are as a person. You
like to talk about data, so workwith people who enjoy that.
Speaker 1 (19:06):
I think that's how you two connected. I remember
connecting Linda and Christianand Linda. You really like
Christian's videos because youhave a lot of data. You're
engaging and fun, but you'realso, like, you've got like, you
come to the table and bringresearch, and I think I remember
Linda you saying, I really likethat about his style. He's got
data to back it up.
Speaker 2 (19:23):
If you're the dancing, singing house realtor,
god bless you. Create thatcontent. You will find people
who want to work with you. Youdo you, Linda. People are self
conscious on video, but that'swhat you look and sound like to
all of us.
There's a question about 16 bynine. Video like this is 16 by
nine. Nine by 16, that's whatTikTok likes. Does Instagram
(19:46):
still like it? I don't evenknow.
Speaker 1 (19:48):
Yeah. It's it's still likes it vertical, but Instagram
is really starting to promotelonger form video too. And I
think to your point of I thinkthere's a lot of competition
with Instagram, TikTok, andYouTube.
Speaker 2 (20:00):
Don't let knowing which aspect ratio to shoot in
slow you down. Just shootsomething.
Speaker 1 (20:04):
Joe asked about live streaming. Do you announce it in
advance?
Speaker 2 (20:07):
Great question. Katie does a great job putting it in
her email newsletter and sharingit on social media. Those are
all things you want to do whenyou go live. Being consistent,
like Coffee with Katie isconsistent. Going live on a
random Wednesday, once a year,you can't expect many people to
show up.
For us, it's been about everyThursday with different
(20:28):
attorneys. I mentioned it in myweekly email newsletter. Put it
on social media in the communitytab in YouTube. I send an email
half an hour before we go live.Half hour before going live is
the best.
Tried fifteen minutes, butthat's too soon. Half an hour
before I go live, they're gonnaget an email and they show up.
Speaker 1 (20:49):
I love that. I'm just gonna share your channel if
you're okay with that.
Speaker 2 (20:54):
I finally decided if I don't look like that anymore,
it's a glamour shot from twentyyears ago. I was playing with
some AI tools to createheadshots. That's fun.
Speaker 1 (21:01):
Oh, yeah. They've done better. In the beginning,
it was like, that looks nothinglike me.
Speaker 2 (21:06):
They look like cartoons.
Speaker 1 (21:07):
Here's your channel. Let me drop this in the chat so
you can subscribe and support.
Speaker 2 (21:12):
Scroll down a little. Click on videos, please.
Question about the email list.Accidentally signed up and get
emails as if you're a buyer. Howmany emails do they send you a
day?
A lot. Five or 10 a day, itseems. So we get worried we're
sending too much email. We cansend them more before they get
tired, and there's anunsubscribe link. Once or twice
(21:33):
a week is fine.
Most agents aren't sendinganything once a month.
Speaker 1 (21:37):
People overthink it. Every time I send an email,
people opt out. I'm trying toencourage people, like, for my
YouTube to go, you're curiousabout x y z. Make it a chat
about how you might drive peopleto sign up.
Speaker 2 (21:47):
We'll talk about that in a second. Do you see that one
that says, it's over priceskyrocket in SoCal, spring
housing market. So that was Iresearched some other channels
that have a lot of viewers, andit was actually Graham Stephan.
He's repeated in his thumbnailsand titles those words, it's
(22:07):
over. Just took that from GrahamStephan.
Okay. I'm gonna put that in.That thumbnail is an AI
thumbnail. You can AB test.Technically, you can do three in
YouTube.
So that's what I'm doing. I'vegot these other ones where I've
got the yellow house, and I'mpointing or doing silly faces
mixed with AI created ones tosee how they do. When you do
thumbnail testing in YouTube,it's testing view time. To come
(22:30):
up with titles, look at whatothers have written. Other
channels are doing well.
In the research I did, you'relooking for power words in
titled Blindsided is a PowerWord. I haven't used it yet.
Speaker 1 (22:40):
Is bankruptcy the right move? That's a strong
statement. The truth frombankruptcy attorney. You're
packing keywords, but it's alsoa strong state.
Speaker 2 (22:48):
That's part of what you're trying to do and how they
work together. It's overthumbnail and title and no no.
Same thing in thumbnail andtitle. Let them work together.
Landlord advice.
Outdated advice landlords mustignore in 2025. I saw others
using a similar title. Landlordadvice dovetails so people see
how they work together.
Speaker 1 (23:09):
It's interesting you're doing AB testing. That's
great.
Speaker 2 (23:11):
You don't have to do all that. Go in the weeds and
people will like, forget it. I'mnever starting.
Speaker 1 (23:15):
But for people like Linda who've been on YouTube a
while and got the basics down,that's a great tip. Try
something different.
Speaker 2 (23:20):
Think about the things you're clicking.
Clickability is what it boilsdown to. Katie and I were
working on the title for this,twenty four seven lead gen
machine. It sounds a littleoutrageous. You wanna make a big
claim.
Video is a twenty four hour,seven day a week lead gen. Want
to create leads while I'msleeping. I'm terrible at open
houses.
Speaker 1 (23:39):
About lead gen, it's important to have a strong call
to action. What are yourthoughts on that? Do you have a
call to action that yousubscribe or for more
information?
Speaker 2 (23:46):
Let's talk about the call to action. In any video,
ask for all those things. Itypically I've tried it
different ways, and I've askedpeople to like in in the
beginning of the video becausethat's helpful with the
algorithm, and some do. And thenwhen you ask people to like your
video, the like button lightsup. And if you ask them to
subscribe, the subscribe buttonlights up.
At the end, I'll have the callto action to write a comment.
(24:09):
Then I'll ask them to subscribeto the email newsletter.
Occasionally, I'll sprinkle inby telling them to work with us.
I'll say, don't even think aboutbuying and selling in Southern
California without reaching outto us.
Speaker 1 (24:19):
I'll
Speaker 2 (24:19):
stick that in. I have a contact us button below.
Another call to action is towatch your next video to get
people to binge watch. If you doa great job, you could leave out
every call to action, but havethem go to your next video. That
would be the most valuable.
YouTube will continue to serveup your content to those folks
and other people like thosefolks looking for those answers.
Speaker 1 (24:42):
That's a great tip. You have to think about that as
you're recording. I always thinkabout it. It's like, are my
calls of action gonna be in thisvideo?
Speaker 2 (24:48):
Yeah.
Speaker 1 (24:48):
And that's a great point. And with YouTube, at the
end, you can add your own videosthat pop up. It's called an end
card or end screen.
Speaker 2 (24:55):
The the end card and end screen are valuable. You can
even have YouTube pick the nextvideo. Here's the next videos
YouTube thinks you need towatch, and it's from your
channel.
Speaker 1 (25:04):
Took some on your channel.
Speaker 2 (25:05):
So that's a lot of calls to action. Sprinkle them
in. Have the links so people cansubscribe to your email
newsletter. My goal is to getthem into the email newsletter,
or I use Calendly, and they canschedule a call with me.
Speaker 1 (25:17):
One thing I'm noticing about your thumbnails
is that they're very bright.Keep in mind, I'm on desktop.
Some of you might be on yourphone on their phone, and
thumbnails are tiny. Using abright color, stay in line with
your branding, but just thinkingabout not just how it looks on a
big screen, but how does it looklike two inches a
Speaker 2 (25:35):
Canva, you can change the size of the document. They
shrink it to see what it lookslike. It's a close approximation
of how it looks on a phone.
Speaker 1 (25:42):
Denise says, vidIQ and TubeBuddy are great for
helping optimize thumbnails andtitles. Canva has been awesome.
End screen templates ideas. Doyou use VidIQ or TubeBuddy?
Speaker 2 (25:51):
I use TubeBuddy. I'm always skeptical of their
advice. It's worth takingTubeBuddy's advice and AB
testing it. Take some of thoseautomatically generated titles.
AB test them.
Same with thumbnail advice, ABtest it and see. YouTube
actually for my account forcreators has, and it may have
them for yours.
Speaker 1 (26:11):
I don't
Speaker 2 (26:11):
know who has them, but they will actually suggest
content and titles. I felt ifYouTube is telling me this is a
good title, this is gonna beamazing. AB tested it, and my
title beat YouTubes. So anyway.
Speaker 1 (26:23):
See, I love that.
Speaker 2 (26:24):
AB tested.
Speaker 1 (26:24):
What's a good number of subscribers to say you have
traction?
Speaker 2 (26:27):
Get to a thousand, and you can be monetized. Do I
make money from YouTube?Monetized. Do I make money from
YouTube? I get AdSense revenue,couple hundred dollars per
month.
The listing leads are where Imake the money.
Speaker 1 (26:36):
Didn't you say 50% of your listing leads are coming
from YouTube? That's huge.You're in Los Angeles.
Speaker 2 (26:40):
When you start making money, being monetized, a
thousand subscribers and fourthousand watch hours, it
continues to change. As far astraction, a 17 subscribers is
awesome. Crossing a hundred'sawesome. Five hundred's cool.
Thousand's cool.
I wanna get to a hundredthousand and get a play button.
At the end of the day, somechannels are all about clickbait
and fear. They have hundreds ofthousands of subscribers, and
(27:04):
they've grown faster than I did.Uh-huh. Look at their comments.
It's people who hate realestate. They're not monetizing
it. You don't have to say realestate's amazing. I'm honest
about real estate. You can alsoswing the pendulum and be
outright lies on how bad themarket is.
There's a whole audience outthere. You'll grow super fast.
17 subscribers is amazing. Whatwould be great is if you're
(27:24):
actually getting business out ofthe 17. Doesn't matter how many
views a video gets orsubscribers.
Another agent did a video abouta new home community. Got a 50,
two hundred views, but it gotfive signed buyer representation
agreements. These are 4 and$5,000,000 new homes. He's doing
(27:45):
fine. So you're getting calls.
There's riches in the niches.They're getting into the niche,
but more of the long tailapproach. New home community in
Irvine, California, specificarea coming in a year or two.
Pretty long tail.
Speaker 1 (27:58):
I call that. A couple lightning round questions for
you. Oh. And then we'll wrap upand see if there's other
questions that we've missed.Question I had is what is your
favorite video you've made andwhy?
Speaker 2 (28:08):
My favorite video did actually it didn't do well, and
it was before it came moresystematized. I did a video
about LOL cats. My operationsdirector here, cats started in
one. It was like the office kindof a setup. And we said that
what we were doing for ourluxury listing, we said we were
going to use LOL cats.
That's when you take cats, putbling on them. Like, Weekend has
(28:31):
cheeseburger. Looked that up.One of the first LOL cats. We
were gonna use LOGCAT in luxuryhome marketing.
All straight faced. I got aclient up to be in it. So we
shot it again. And I released iton the first day in the second
quarter as a big new initiative.And if you look at your
(28:52):
calendar, the first day of thesecond quarter is April Fool's
Day.
Speaker 1 (28:55):
That's awesome.
Speaker 2 (28:56):
Michelle made a playlist of funny videos. We had
fun making it.
Speaker 1 (28:59):
What is the worst or most cringe worthy video you've
ever posted?
Speaker 2 (29:03):
Oh, there's so many. One of my first videos fifteen
years ago, it's not even on thatmain YouTube channel. LOL cat.
Laugh out loud cat. That videowas me in a foreclosure listing.
I had to hurry up and shoot avideo about foreclosures before
anybody else walked in.Everything's wrong. No sound
(29:23):
terrible picture, terriblelighting. That's my cringiest
one. You're gonna make cringethe rest of your life.
Speaker 1 (29:28):
Next lightning round. What inspires you on YouTube?
Speaker 2 (29:31):
Definitely looking at other YouTubers. Getting phone
calls from people, and therethere's fun ones where they
think of you as a celebrity.Katie, this happens to you. When
you go to your shows and peoplesee you on stage and watch your
video, they're like, Katie is acelebrity. That's fun helping
people.
Having calls with landlords andrenters. I'm not endorsing
either side. I'm trying to workwith good landlords, but help
(29:52):
good renters. When I talk to arenter, help them defend their
rights. Same with the landlord.
It does
Speaker 1 (29:58):
I love that.
Speaker 2 (29:58):
For me.
Speaker 1 (29:59):
It is like music. Like, every page on YouTube, see
at the top, it says, full video,shorts, live playlist. You can
take videos and put them into alist. He's got a list of live
streams, fun videos, legalupdates.
Speaker 2 (30:12):
The wildcat videos and the fun videos. Playlists
are great. One cool thing we'vebeen doing is adding our stuff
to Spotify. You can sign up fora free Spotify creator account
and upload your stuff. I foundthat's great for live streams
because my live streams tend tobe long.
This stuff tends to do well ifpeople wanna listen. One of my
subscribers said, hey, I wannalisten to your content while I'm
(30:33):
driving or working out. Spotifyupload video podcasts. They
could just listen. Whenquestions come in, people are
just listening to audio.
I'll read the questions to makesure if somebody's just
listening, they understand whatwe're talking about. Sorry.
Speaker 1 (30:48):
Oh, no. It's all good. Okay. I've got one last
question, then we're gonna wrapit up. If anyone has the last
questions, put them in the chat.
Let us know what you thought.Did you enjoy this? Last one is
what is one YouTube myth youwanna bust for agents watching
today?
Speaker 2 (31:02):
I would say views matter. And I know that sounds
ridiculous because I want views,but views don't matter if
they're the wrong peoplewatching. That's fear mongering
and talking about how awfulthings are when it's not true.
Don't fall into that trap. Youwant the audience that's going
to resonate with you as anhonest person.
That would be one of the myths.It's all about views. It's
(31:25):
really about the audience you'regonna create.
Speaker 1 (31:28):
Who do you wanna attract? Especially with
YouTube, you have the power tosteer the ship of who you wanna
work with. You wanna attract. Itdoesn't happen overnight. This
can happen on other platformstoo, but especially with
YouTube.
People are googling things.YouTube's tied to Google. You
start to attract the peopleyou're like, yeah, I wanna your
people.
Speaker 2 (31:44):
No. Exactly.
Speaker 1 (31:45):
There's the type of clients you wanna work with.
Speaker 2 (31:47):
You don't want just any random person to you. You
want people who've watched yourcontent and built that trust.
Then you get the just list mephone calls. You get people who
understand how you sell realestate. I wanna work with people
who trust me.
Speaker 1 (32:00):
I don't
Speaker 2 (32:00):
have time to work with people who doubt me.
Speaker 1 (32:02):
There's a lot of love in the comments.
Speaker 2 (32:04):
Thank you, guys. You've brought good people
together.
Speaker 1 (32:06):
It takes time. Consistency. Pam says, what is
the first thing a newbie shoulddo to attract viewers?
Speaker 2 (32:11):
Think of it as an open house. When somebody walks
in, answer those questions.Start there. Don't overthink it.
Answer questions.
You do a good job on the phone.You do a good job in open
houses. So be that person invideo.
Speaker 1 (32:22):
If people wanna connect with you, I dropped your
YouTube. Is there anywhere else
Speaker 2 (32:25):
You can shoot me an email, sign up for my
newsletter, schedule somethingin Calendly. There's a link
below my video.
Speaker 1 (32:31):
You might have a few people who are like
Speaker 2 (32:32):
I love talking about this.
Speaker 1 (32:34):
Sharing is caring. That's one of the things I love
about our community. People arewilling to share and
collaborate. That only makeseverybody better.
Speaker 2 (32:41):
I misspoke when I said competition by other real
estate agents. It's not acompetition. We're all working
together.
Speaker 1 (32:47):
For everyone watching live, let's give Christian a big
round of virtual applausebecause this was awesome.
Speaker 2 (32:53):
I wanna give you applause, Katie. Thank you for
helping us figure this out. Yourcommitment to new content and
navigating social media, weappreciate it.
Speaker 1 (33:02):
Oh, thank you. I appreciate it. I it like I said,
it changes all the time, so itkeeps me busy for sure. For
sure. Also, everyone watchinglive, we have our YouTube
masterclass coming up next week.
So if you enjoyed, this was agreat precursor to everything
we're gonna talk about. Next.10AM Pacific, one PM eastern,
ninety minutes. You're gonna getthe workbook soon. In a couple
days, you can peruse.
(33:23):
And that's included in yourmembership. This recording will
be sent out in a few hours. Ifyou missed it, you can watch the
replay. Lots of positivefeedback. Good to see you.
Jim says you need to watch andlike your own videos so you have
at least one view.
Speaker 2 (33:33):
Send it to mom and dad.
Speaker 1 (33:35):
But thank you again, Christian. Thank you to your
right hand person behind thescenes. Michelle, if there's
anything else we can do tosupport you, let us know. Have
an awesome day. Bye, everybody.
Okay. There you go. What did youthink? I loved our conversation,
and this is just a snippet. Wetalked for a full hour.
One of the things I love when Italk to practitioners is they
(33:56):
are in the field. They areworking full time. If you'd like
access to the full interviewwith Christian, make sure you
get signed up for the Get SocialSmart Academy. You can go to
KatieLance.com/academy to getsigned up. I love our academy
family.
We have amazing individualsputting in the time and energy
into creating a smart socialmedia strategy. As a member,
(34:17):
you'll get access to ourupcoming YouTube masterclass,
which you can purchaseseparately. We'll put the link
below. As an academy member, youget access to live training plus
master classes, contentcalendars, and all of our past
trainings too for the past year.So, anyways, let me know if you
have any questions.
You can message me. I'm KatieLance, or you can email me
directly, Katie@KatieLance.com.Talk to you soon. Bye for now.
Hey, friends. Katie Lance here. Welcome back to the
podcast. This month in our GetSocial Smart Academy, we focused
on video and YouTube and how toshow up better on video and how
to be more effective on YouTube.And I'm doing something I'm
actually haven't done in a longtime.
We recently interviewedChristian Walsh, an amazing
realtor, husband, dad, YouTuber.He has a YouTube channel over
(00:24):
34,000 subscribers. He gets morethan 50% of his listing leads
from YouTube. We did anexclusive interview with him to
talk about his tips and tools. Ithought it would be fun to share
a snippet of that conversation.
If you would like access to thefull interview plus our training
and content calendars, we wouldlove to have you part of our
(00:47):
academy family. I'll put thelink below so you can check that
out, but you can go toKatieLance.com/academy, k a t I
e l a n c e, Com forward /academy, and get signed up.
You'll have access to our livetraining. I do a live coffee
with Katie each week, and yourmembership includes access to
our masterclasses. We have ourYouTube masterclass coming up
(01:10):
soon.
You have access to contentcalendars, a camera templates,
private community, and more. I'mexcited. Enjoy this conversation
with Christian. I'm gonna comeback at the end and give you a
little message with a coupletips and takeaways. Let's get
into the show.
Hey, everybody. Welcome tocoffee with Katie. We have a
special guest today. Say hi inthe chat. Let me know where
(01:31):
you're tuning in from.
I've got a big cup of coffee inCalifornia, so we're we're
getting caffeinated this dayafter a holiday. Happy Easter to
anybody you wanna celebrate it.Welcome. Hello, back. Good to
see you.
Good morning. Loud and clear.This month has been YouTube
tips, tricks, strategies.Shameless plug. We have our
YouTube masterclass nextTuesday.
This week, we're gonna dig intotalking about YouTube, and I
(01:54):
love being able to have apractitioner in the house,
someone who is full time agentand doing great things on
YouTube. We're excited to haveChristian here today. Without
further ado, introduce ChristianWalsh, who I have known quite
some time. Christian's alongtime member of our academy.
He's a realtor, a YouTuber,killing it on YouTube.
We have chatted over the years.Christian is here today to share
(02:15):
on being a lead machine onYouTube. Welcome, Christian.
Speaker 2 (02:18):
So excited to be here. I almost made late talking
shop with Katie. Katie, youbring them in.
Speaker 1 (02:23):
Thank you. I think we have best crew in real estate.
I'm biased, but I think we do.Nina's here from Naples. Hey,
Selena.
Lisa's here from Atlantic. Goodto see you. Lots of warm
welcomes for you today. We'regonna go for about an hour. We
have this recorded.
So if you missed something, youcan watch the recording inside
the academy. And I'm ready todig in. Are you ready?
Speaker 2 (02:44):
It's gonna be an hour, but you may have to tell
me, okay, Christian. Enough.Gotta get back to work. I love
talking about video, and I getexcited.
Speaker 1 (02:50):
For everybody watching, feel free to put
questions in the chat. We'll tryto get to as many as we can. I
have a bunch of questions too.Welcome to the party, Christian.
I'm excited.
Speaker 2 (02:58):
You're right about it being coffee time in California,
but to be fair, I have coffeeall day long. Anytime is coffee
time.
Speaker 1 (03:04):
Alright. Let's dig in. How did you get started with
YouTube? What inspired you to goon this journey?
Speaker 2 (03:11):
I was always doing video, and it wasn't very good.
It was very sporadic video.They've been telling us for
years and by they, every expert,including you, Katie, we're
supposed to be doing video. SoCOVID hit. They deemed us non
essential.
I was like, what am I going todo? I got a wife, four kids, and
two dogs. I was talking to myson. He said, dad, you talk
(03:34):
about video, but you only haveseven subscribers on YouTube.
That hurts.
This is all around the timeCOVID was locking us inside. I
said, I'm going to go all in onvideo. Needs work. But I started
to be consistent andsystematized. You need the
systems to be consistent.
Came up with a script format andhave an operations director,
(03:54):
Michelle. I'd focus on YouTube.Came up with systems and tried a
bunch of content. During thattime, a lot of people were
watching videos, so there was aCOVID bump in viewers. I got a
lot of subscribers.
Over a shorter term because ofCOVID, that allowed me to be
consistent and have motivationto continue. And it was pretty
quick. As about six to ninemonths into it, I did get a
(04:17):
listing out of the content I wascreating. That was reassuring.
Speaker 1 (04:20):
Was there a turning point or a certain video that
sparked that?
Speaker 2 (04:23):
Most of my early content didn't get massive
views. A few popped a little.That was reassuring. I was doing
market updates, and those weregood. That was a local market
update.
I started with just OrangeCounty, which is where I'm based
in Southern California. And thenit started to bolt on other
counties when people started toask about it. So now I cover six
counties in my market updates.Those videos did well. And just
(04:45):
understanding what was going onat that time we had eviction
moratoria go into place.
So we couldn't do evictionsbecause of what was going on
with COVID. So I dove all in onthat content, and that content
started to do well. And I'dalways worked with investors. So
I was interested in the landlordtenant relationship. Those
videos did well, but thereweren't any videos.
(05:06):
I did get a couple that hadabout 60,000 views, which seems
like a lot, but then everybodycompares themselves. Others
getting hundreds of thousands,millions of views. Sixties.
Good. Not setting the world onfire.
Speaker 1 (05:19):
Right. Right. Some people do not have
Speaker 2 (05:20):
get hundreds of views, and then thousands is
like a dopamine hit.
Speaker 1 (05:24):
So I wanna ask about your content niche. You
mentioned landlords, tenants,buyers, sellers. Can you talk a
little bit, like, how maybe howyour content has evolved over
time? And do you lean into,like, specific niche? Does that
help with with lead generation?
Speaker 2 (05:37):
Going back to COVID, I like to think that when I have
a one on one discussion, I do agood job, and people enjoy those
conversations. That was themotivation for video, especially
talking head video like we'redoing. I wanted to make it easy
because I was doing two videos aweek. I backed off a bit, but I
will get back to that muchcontent again. That's where the
market updates came in.
(05:58):
That was easy. I can't saymarket updates lead directly to
business. They build trust, butit's not like somebody's going
to watch one or two and say, %,this is the person I'm gonna
work with. I was getting leadsthat my content's geared towards
sellers, owners of property theywanna sell. The landlord content
dovetails.
I talk about new laws, whichcontinue to evolve, particularly
(06:21):
here in Southern California, andmake it tougher for landlords to
be landlords. So I talk aboutthose topics and how to sell a
tenant occupied property. Sovideos like that, content like
that, that does lead to peoplereaching out. They'll watch two
or three of those, and thenthey'll reach out to have to
talk about listing theirproperty. I've leaned in more to
creating content like thatversus just a general market
(06:45):
update one a month.
You need to know that as a realestate agent, the nuance in
being a landlord and how toughit is.
Speaker 1 (06:52):
Pam says, just launched my channel this week.
I'll be happy when I get 20views. It is. I'm proud of you,
Pam. Another thing, please
Speaker 2 (06:58):
engage with the comments. That's gonna help grow
your audience. Just ignore it. Isee that on YouTube sometime.
Speaker 1 (07:04):
Easy to forget. I've gotta check my YouTube comments.
It's not as intuitive as otherplatforms.
Speaker 2 (07:07):
There's no easy tool I've found. Maybe one of your
students can chime in, but Ihaven't found an easy tool for
YouTube comments. But just makeit part of your day, like five
minutes while drinking coffee. Idelete any comments that have
profanity in them just becausethat I don't want that on there.
I've decided I'm gonna deleteit.
It's your channel. Don't engage.Don't feed the trolls. Block
(07:27):
those people. Last week, theywere saying goofy things.
Block them for
Speaker 1 (07:31):
It's like your house, your rules, your channel, your
rules. Click on a comment. Blockthem. Delete them. Very easy.
You you can't do it for clickingon their name. There's usually
three little dots. Click thatand get rid of it.
Speaker 2 (07:42):
They won't see you won't see them. Cool.
Speaker 1 (07:44):
Let me ask you one more thing. I see Linda's
question. I wanna ask if there'sa couple things that have helped
grow your channel. 64,000
Speaker 2 (07:52):
subscribers. Consistency. If you looked up
your competition, other realtorssporadically posted, and it's
been a month or two since theyposted. That's a no no. Be
consistent with the crypto scamcomment.
Both of you have a lot. That's acompliment because they think
your video is getting views. Beconsistent and figure out your
system, what you're gonna do. Sofor me in the beginning, I
(08:13):
decided, okay, two videos aweek, and I was gonna edit it
myself. I wanna batch and havesomeone else edit after five
years.
I will get there. I promise. Sothat means if I'm gonna release
two videos and it's gonna beWednesday and Friday at noon, I
need to shoot and edit Tuesdayand Thursday night. I'm shooting
and editing to have contentready the next day. And that's
it.
(08:33):
Just be consistent.
Speaker 1 (08:34):
And you're editing all your own stuff. Personally,
I've done every editingscenario. We've hired amazing
folks. I've done it myself.There's a value in learning some
basic.
Once you understand the editingprocess, how you shoot your
videos becomes better. One sidefeeds the other.
Speaker 2 (08:50):
K. This is fun. That's why I like livestream.
Same thing with real estate. Weshould not be doing our own
paperwork.
We hire transactioncoordinators, but you should do
your own paperwork in a fewdeals, especially in the
beginning, so you understand thepaperwork. Same with editing.
Descript to edit. It's a veryeasy tool. You import the video.
It transcribes the video, andthen you edit the transcription.
(09:13):
It edits the video for you. Youhave to see it to understand.
Speaker 1 (09:16):
I did a training on this couple weeks ago. Go back
and watch it.
Speaker 2 (09:18):
Katie, I need to do that because it's so intuitive.
I never watched any tutorials Ineed to figure out because it
does way more than I'm using itfor.
Speaker 1 (09:27):
I wanna get to Linda's question. Linda says,
Christian, what is your processfor coming up with content?
Speaker 2 (09:31):
You'd want some low hanging fruit. Market update
video, put that into yourcalendar. Katie's got great
tools to help calendar yourcontent. Market update's easy.
They can use your other promptsand ideas, Katie.
I'm gonna do at least one ofthose. I like to do a
foreclosure update, a rentalmarket update, figure out how
you're gonna do each For amarket update, I use Altos
(09:52):
Research. Figure out in thebranches. Those are high low
hanging fruit. I'm gonna dothose.
There's a few websites I visitfor landlord tenant law. I visit
those every day, and that'llspark ideas for content. It's a
balance. Some of it's gonna betimely. Like your market update
videos, they're going to watchthem for that month.
But then other stuff, likeanything technical, I'd like to
(10:14):
dive into technical law andthings like that. So in
California, have Proposition 19,which covers property taxes.
That's fun for me. That's funcontent. One of the things that
gets underestimated is thelibrary of content.
When you look up Katie Lance andyou see how much stuff that
Katie Lance has created and howmuch great stuff that Katie
(10:36):
Lance has created, you can'thelp but realize that Katie
Lance knows what she's talkingabout. It makes it easier to do
business with Katie. That's whatyou need to think of for real
estate. Create content aroundthings you enjoy. And over time,
as you build your library,that's the other side of
building trust.
I get a lot of
Speaker 1 (10:56):
questions. Powerful. But you said us in the beginning
how you're gonna do a marketupdate, a couple things. I don't
know if you realize how hugethat is every month, but it
saves brainpower. Like, if youcan get into a consistent
routine, pick one or two thingsyou do and fill in with other
stuff.
Speaker 2 (11:08):
You're talking to people. You're occasionally
talking about real estate topeople who talk those things
that you're talking about atopen houses or with clients or
your clients are calling you orthe things you're wondering
about, like tariffs in the realestate market, that's all
content. You will find contenteverywhere. You get to the point
where you're like, I don't evenwanna sell real estate. I just
wanna make content.
To be honest, I'm there. Themoney they pay for being
(11:31):
monetized, Katie and I weretalking about not enough to
retire.
Speaker 1 (11:34):
Enough to buy a drone or a, like, a camera lens or
something. I bought a newmicrophone recently.
Speaker 2 (11:39):
You sound good, Katie.
Speaker 1 (11:40):
Thank you. I was gonna scroll back for a second
because I saw a bunch of reallygood comments. Beth Goulding is
doing a great job. She's got apodcast, cool stuff on YouTube.
She says, send playlist links tomy clients when applicable.
Are there other ways you drivetraffic to your channel?
Speaker 2 (11:55):
Good question. I've invested in a specific YouTube
course. Encourage you to investin Katie's content as well. This
is for a niche I'm moving into.His mentality is that you don't
want your clients to see thecontent you create because you
want to let YouTube's algorithmroll and find new people.
(12:16):
I ignore his advice. I can stillsend a weekly email newsletter
to my clients. And the weeklyemail newsletter is basically
the one or two videos I shotthat week. So that's going to go
out on Sundays and people can goahead and view the content
there. Then posting it to everychannel.
I focus on YouTube and YouTubecomments. Then Michelle will go
(12:40):
ahead and take that same videoand put it everywhere else. Even
in a 16 by nine format I use onYouTube, I've had a few pop off
on TikTok. Playlists are good. Iencourage you to create
playlists.
I have playlists around marketupdates. You should have a
market update playlist. Prop 19,property taxes. In California,
we have a law called s b nine,so I have a playlist for it. I
(13:03):
was one of the first to createcontent on this.
I've gotten leads out of it, butit's there. I've got that
playlist. Your playlists areimportant. You can send them to
clients when you're interviewingand they have a question. You
can say, I created a video onthat.
I'm gonna send you that video.
Speaker 1 (13:18):
That's powerful. Cindy asked, you mentioned
landlord tenant info. Are you aproperty manager?
Speaker 2 (13:22):
No. And if funny thing is a lot of the landlords
who watch my content will say,do you know any good property
managers? I tell them I knowproperty managers, but good is a
different story. My wife waslike ten or fifteen years ago.
It's a hole in my Rolodex.
Speaker 1 (13:38):
I remember the Rolodex for sure. Maureen asked
Christian, what do you use forequipment? Mic, tripod,
lighting, phone.
Speaker 2 (13:45):
Good question. Started out with my phone. Do
not let equipment be an excuse.Enough excuses not to start in
video. Hating it.
You tell your students all thetime. Just use what you got.
Your phone's a good start. Get aa ring light and a microphone
that plugs into your phone.Start recording that way.
That's where I started. Now I'musing a digital SLR camera. It's
a Sony one of the Sony vloggingcameras with an interchangeable
(14:08):
lens. I built a frame behind mymonitor so that I can and I got
lights on it and a camerasitting here. It's just plug and
play.
Literally press go. No excusenot to shoot video. The Osmo
Pocket three, great. If you'regonna walk around and shoot, you
can get the DJI mic set to bat.Don't go crazy with equipment.
(14:30):
Start with what you got.
Speaker 1 (14:32):
You can do a lot with just a phone and a simple mic.
People will forgive poor videoquality, but audio quality,
people tend to bounce reallyquick. You can find a cheap 9 or
$10, maybe even $5 little itcould be corded that you plug
into your phone. It makes adifference. If you already have
a phone, get some sort of littlemic.
That'll
Speaker 2 (14:49):
help. % next. Get a gimbal. Get smooth. There's
guys, and I say guys becausethere's two guys I know of on
YouTube.
They create content for realestate. Now it's fear driven
content. I do not recommend thisstrategy. A gimbal, cell phone,
mic, and hundreds of thousandsof viewers just from that.
Speaker 1 (15:08):
Yeah. That's amazing. Pam asked, do you delete market
update videos after the next onegets posted?
Speaker 2 (15:14):
Never delete content.
Speaker 1 (15:17):
I have videos that were twelve years ago. Bold
predictions.
Speaker 2 (15:20):
I could bite you, but you know what? Everybody's
wrong. Nobody knows what theheck's going on with real
estate. Anything analyzing themarket, keep it up.
Speaker 1 (15:28):
It gives people perspective. When people come
across your channel, if theylike your vibe, they're gonna be
like, who is this guy? They goto your channel, binge watch,
see something older. It giveseven more credibility like, oh,
this guy's been doing this awhile.
Speaker 2 (15:39):
If you've been doing market updates for five years,
that's a lot of time spent.
Speaker 1 (15:45):
What about one on one videos with a guest? How do
those balls? And is it all realestate or a mix of personal?
Speaker 2 (15:52):
You figure out what you wanna do and where you post
it. You don't have to doYouTube. You can focus on
TikTok. It doesn't have to belong form. It can be short or
fun.
Doesn't have to be talkingheads. I haven't done interviews
other than Zoom or Restream forstreaming. We similar tool to
Zoom, but it allows you to golive. Although, I guess Zoom
does too.
Speaker 1 (16:11):
But the advantage But Restream allows you to go
multiple places.
Speaker 2 (16:13):
So you can go to. So when we do a live, it's on
YouTube, Facebook, LinkedIn,TikTok, and Instagram. You can
integrate it. You can pay to beon x and livestream. We did it
for a while, but it wasn't worthit.
Speaker 1 (16:27):
One of our agents does cold calling, and the lady
said, yes. I do wanna sell myhome, but I don't know who you
are. He told her to Google himknowing he needs market update,
and Google promotes YouTube. Hegot the listing because of
digital permits.
Speaker 2 (16:37):
November from a landlord who owned a duplex
nearby. Another agent had senther my videos on landlord tenant
law, and she ended up reachingout to me directly to list it
because she knew I knew how todeal with the situation. We got
it sold, and she did her tenthirty one exchange. It was just
(16:57):
super happy. Your content couldget you listings with other
agents helping you.
Speaker 1 (17:03):
Are you able to track the I know a lot of agents track
where leads come from. Sometimesit's hard because people are
like, I see you everywhere. Areyou able to track, I get this
many leads from YouTube?
Speaker 2 (17:12):
Yeah. It's at least half of my listing leads come
from YouTube. They tell me rightin the beginning. Oh, and in my
voicemail, I say I'm a YouTuberand a real estate agent. And
that is Interesting.
When people leave a message,that'll be a conversation
starter. If they don't know I'mon YouTube, they'll look for me.
I made it easy to work withother agents. Some of check me
(17:36):
out on YouTube. It builds trust.
Speaker 1 (17:37):
Well, Diane says, I know you focus mostly on
YouTube. Do you take clips fromyour video and put them on
Instagram or Facebook?
Speaker 2 (17:43):
You should. And it's easy that you can use Otter.ai
or no. That's the reason.
Speaker 1 (17:47):
Well, you can actually use Descript. So I'm
gonna take so, Christian, inDescript, this is cool. You have
your full video, and an AIbutton says, do you want us to
create clips for you? Like, mylast video Yeah. Created three,
four, five little clips, and itpicks, like, the best ones.
You can fix it and edit it ifyou'd like, but it's awesome.
Speaker 2 (18:05):
I this is worth the price of admission for me. I
should be chopping it up andusing it in different ways.
Speaker 1 (18:10):
What's interesting is you can still put longer form.
Like, one of the things I'vetried doing this year is
actually putting the longerYouTube videos on Instagram or
TikTok. Yeah. And you think theywouldn't do well because they're
horizontal, longer, and some dobetter than on YouTube. There's
a lot of evolving and changing.
Try different things. See whatworks.
Speaker 2 (18:30):
Opus clip was one I was thinking. Right, Katie? I
had a video that has over300,000 views on TikTok. It was
doing better on TikTok thanYouTube. Eventually, caught up.
And I feel there's competitionbetween YouTube and TikTok. If
something's doing well on TikTokthat ends up on YouTube, they're
gonna pump it up as well.
Speaker 1 (18:50):
Linda asked, I'm data driven. I worry my content's too
boring. Any thoughts? They'renot boring.
Speaker 2 (18:55):
Your content is gonna be served up to the people who
want that content. Then that'sthe way you are as a person. You
like to talk about data, so workwith people who enjoy that.
Speaker 1 (19:06):
I think that's how you two connected. I remember
connecting Linda and Christianand Linda. You really like
Christian's videos because youhave a lot of data. You're
engaging and fun, but you'realso, like, you've got like, you
come to the table and bringresearch, and I think I remember
Linda you saying, I really likethat about his style. He's got
data to back it up.
Speaker 2 (19:23):
If you're the dancing, singing house realtor,
god bless you. Create thatcontent. You will find people
who want to work with you. Youdo you, Linda. People are self
conscious on video, but that'swhat you look and sound like to
all of us.
There's a question about 16 bynine. Video like this is 16 by
nine. Nine by 16, that's whatTikTok likes. Does Instagram
(19:46):
still like it? I don't evenknow.
Speaker 1 (19:48):
Yeah. It's it's still likes it vertical, but Instagram
is really starting to promotelonger form video too. And I
think to your point of I thinkthere's a lot of competition
with Instagram, TikTok, andYouTube.
Speaker 2 (20:00):
Don't let knowing which aspect ratio to shoot in
slow you down. Just shootsomething.
Speaker 1 (20:04):
Joe asked about live streaming. Do you announce it in
advance?
Speaker 2 (20:07):
Great question. Katie does a great job putting it in
her email newsletter and sharingit on social media. Those are
all things you want to do whenyou go live. Being consistent,
like Coffee with Katie isconsistent. Going live on a
random Wednesday, once a year,you can't expect many people to
show up.
For us, it's been about everyThursday with different
(20:28):
attorneys. I mentioned it in myweekly email newsletter. Put it
on social media in the communitytab in YouTube. I send an email
half an hour before we go live.Half hour before going live is
the best.
Tried fifteen minutes, butthat's too soon. Half an hour
before I go live, they're gonnaget an email and they show up.
Speaker 1 (20:49):
I love that. I'm just gonna share your channel if
you're okay with that.
Speaker 2 (20:54):
I finally decided if I don't look like that anymore,
it's a glamour shot from twentyyears ago. I was playing with
some AI tools to createheadshots. That's fun.
Speaker 1 (21:01):
Oh, yeah. They've done better. In the beginning,
it was like, that looks nothinglike me.
Speaker 2 (21:06):
They look like cartoons.
Speaker 1 (21:07):
Here's your channel. Let me drop this in the chat so
you can subscribe and support.
Speaker 2 (21:12):
Scroll down a little. Click on videos, please.
Question about the email list.Accidentally signed up and get
emails as if you're a buyer. Howmany emails do they send you a
day?
A lot. Five or 10 a day, itseems. So we get worried we're
sending too much email. We cansend them more before they get
tired, and there's anunsubscribe link. Once or twice
(21:33):
a week is fine.
Most agents aren't sendinganything once a month.
Speaker 1 (21:37):
People overthink it. Every time I send an email,
people opt out. I'm trying toencourage people, like, for my
YouTube to go, you're curiousabout x y z. Make it a chat
about how you might drive peopleto sign up.
Speaker 2 (21:47):
We'll talk about that in a second. Do you see that one
that says, it's over priceskyrocket in SoCal, spring
housing market. So that was Iresearched some other channels
that have a lot of viewers, andit was actually Graham Stephan.
He's repeated in his thumbnailsand titles those words, it's
(22:07):
over. Just took that from GrahamStephan.
Okay. I'm gonna put that in.That thumbnail is an AI
thumbnail. You can AB test.Technically, you can do three in
YouTube.
So that's what I'm doing. I'vegot these other ones where I've
got the yellow house, and I'mpointing or doing silly faces
mixed with AI created ones tosee how they do. When you do
thumbnail testing in YouTube,it's testing view time. To come
(22:30):
up with titles, look at whatothers have written. Other
channels are doing well.
In the research I did, you'relooking for power words in
titled Blindsided is a PowerWord. I haven't used it yet.
Speaker 1 (22:40):
Is bankruptcy the right move? That's a strong
statement. The truth frombankruptcy attorney. You're
packing keywords, but it's alsoa strong state.
Speaker 2 (22:48):
That's part of what you're trying to do and how they
work together. It's overthumbnail and title and no no.
Same thing in thumbnail andtitle. Let them work together.
Landlord advice.
Outdated advice landlords mustignore in 2025. I saw others
using a similar title. Landlordadvice dovetails so people see
how they work together.
Speaker 1 (23:09):
It's interesting you're doing AB testing. That's
great.
Speaker 2 (23:11):
You don't have to do all that. Go in the weeds and
people will like, forget it. I'mnever starting.
Speaker 1 (23:15):
But for people like Linda who've been on YouTube a
while and got the basics down,that's a great tip. Try
something different.
Speaker 2 (23:20):
Think about the things you're clicking.
Clickability is what it boilsdown to. Katie and I were
working on the title for this,twenty four seven lead gen
machine. It sounds a littleoutrageous. You wanna make a big
claim.
Video is a twenty four hour,seven day a week lead gen. Want
to create leads while I'msleeping. I'm terrible at open
houses.
Speaker 1 (23:39):
About lead gen, it's important to have a strong call
to action. What are yourthoughts on that? Do you have a
call to action that yousubscribe or for more
information?
Speaker 2 (23:46):
Let's talk about the call to action. In any video,
ask for all those things. Itypically I've tried it
different ways, and I've askedpeople to like in in the
beginning of the video becausethat's helpful with the
algorithm, and some do. And thenwhen you ask people to like your
video, the like button lightsup. And if you ask them to
subscribe, the subscribe buttonlights up.
At the end, I'll have the callto action to write a comment.
(24:09):
Then I'll ask them to subscribeto the email newsletter.
Occasionally, I'll sprinkle inby telling them to work with us.
I'll say, don't even think aboutbuying and selling in Southern
California without reaching outto us.
Speaker 1 (24:19):
I'll
Speaker 2 (24:19):
stick that in. I have a contact us button below.
Another call to action is towatch your next video to get
people to binge watch. If you doa great job, you could leave out
every call to action, but havethem go to your next video. That
would be the most valuable.
YouTube will continue to serveup your content to those folks
and other people like thosefolks looking for those answers.
Speaker 1 (24:42):
That's a great tip. You have to think about that as
you're recording. I always thinkabout it. It's like, are my
calls of action gonna be in thisvideo?
Speaker 2 (24:48):
Yeah.
Speaker 1 (24:48):
And that's a great point. And with YouTube, at the
end, you can add your own videosthat pop up. It's called an end
card or end screen.
Speaker 2 (24:55):
The the end card and end screen are valuable. You can
even have YouTube pick the nextvideo. Here's the next videos
YouTube thinks you need towatch, and it's from your
channel.
Speaker 1 (25:04):
Took some on your channel.
Speaker 2 (25:05):
So that's a lot of calls to action. Sprinkle them
in. Have the links so people cansubscribe to your email
newsletter. My goal is to getthem into the email newsletter,
or I use Calendly, and they canschedule a call with me.
Speaker 1 (25:17):
One thing I'm noticing about your thumbnails
is that they're very bright.Keep in mind, I'm on desktop.
Some of you might be on yourphone on their phone, and
thumbnails are tiny. Using abright color, stay in line with
your branding, but just thinkingabout not just how it looks on a
big screen, but how does it looklike two inches a
Speaker 2 (25:35):
Canva, you can change the size of the document. They
shrink it to see what it lookslike. It's a close approximation
of how it looks on a phone.
Speaker 1 (25:42):
Denise says, vidIQ and TubeBuddy are great for
helping optimize thumbnails andtitles. Canva has been awesome.
End screen templates ideas. Doyou use VidIQ or TubeBuddy?
Speaker 2 (25:51):
I use TubeBuddy. I'm always skeptical of their
advice. It's worth takingTubeBuddy's advice and AB
testing it. Take some of thoseautomatically generated titles.
AB test them.
Same with thumbnail advice, ABtest it and see. YouTube
actually for my account forcreators has, and it may have
them for yours.
Speaker 1 (26:11):
I don't
Speaker 2 (26:11):
know who has them, but they will actually suggest
content and titles. I felt ifYouTube is telling me this is a
good title, this is gonna beamazing. AB tested it, and my
title beat YouTubes. So anyway.
Speaker 1 (26:23):
See, I love that.
Speaker 2 (26:24):
AB tested.
Speaker 1 (26:24):
What's a good number of subscribers to say you have
traction?
Speaker 2 (26:27):
Get to a thousand, and you can be monetized. Do I
make money from YouTube?Monetized. Do I make money from
YouTube? I get AdSense revenue,couple hundred dollars per
month.
The listing leads are where Imake the money.
Speaker 1 (26:36):
Didn't you say 50% of your listing leads are coming
from YouTube? That's huge.You're in Los Angeles.
Speaker 2 (26:40):
When you start making money, being monetized, a
thousand subscribers and fourthousand watch hours, it
continues to change. As far astraction, a 17 subscribers is
awesome. Crossing a hundred'sawesome. Five hundred's cool.
Thousand's cool.
I wanna get to a hundredthousand and get a play button.
At the end of the day, somechannels are all about clickbait
and fear. They have hundreds ofthousands of subscribers, and
(27:04):
they've grown faster than I did.Uh-huh. Look at their comments.
It's people who hate realestate. They're not monetizing
it. You don't have to say realestate's amazing. I'm honest
about real estate. You can alsoswing the pendulum and be
outright lies on how bad themarket is.
There's a whole audience outthere. You'll grow super fast.
17 subscribers is amazing. Whatwould be great is if you're
(27:24):
actually getting business out ofthe 17. Doesn't matter how many
views a video gets orsubscribers.
Another agent did a video abouta new home community. Got a 50,
two hundred views, but it gotfive signed buyer representation
agreements. These are 4 and$5,000,000 new homes. He's doing
(27:45):
fine. So you're getting calls.
There's riches in the niches.They're getting into the niche,
but more of the long tailapproach. New home community in
Irvine, California, specificarea coming in a year or two.
Pretty long tail.
Speaker 1 (27:58):
I call that. A couple lightning round questions for
you. Oh. And then we'll wrap upand see if there's other
questions that we've missed.Question I had is what is your
favorite video you've made andwhy?
Speaker 2 (28:08):
My favorite video did actually it didn't do well, and
it was before it came moresystematized. I did a video
about LOL cats. My operationsdirector here, cats started in
one. It was like the office kindof a setup. And we said that
what we were doing for ourluxury listing, we said we were
going to use LOL cats.
That's when you take cats, putbling on them. Like, Weekend has
(28:31):
cheeseburger. Looked that up.One of the first LOL cats. We
were gonna use LOGCAT in luxuryhome marketing.
All straight faced. I got aclient up to be in it. So we
shot it again. And I released iton the first day in the second
quarter as a big new initiative.And if you look at your
(28:52):
calendar, the first day of thesecond quarter is April Fool's
Day.
Speaker 1 (28:55):
That's awesome.
Speaker 2 (28:56):
Michelle made a playlist of funny videos. We had
fun making it.
Speaker 1 (28:59):
What is the worst or most cringe worthy video you've
ever posted?
Speaker 2 (29:03):
Oh, there's so many. One of my first videos fifteen
years ago, it's not even on thatmain YouTube channel. LOL cat.
Laugh out loud cat. That videowas me in a foreclosure listing.
I had to hurry up and shoot avideo about foreclosures before
anybody else walked in.Everything's wrong. No sound
(29:23):
terrible picture, terriblelighting. That's my cringiest
one. You're gonna make cringethe rest of your life.
Speaker 1 (29:28):
Next lightning round. What inspires you on YouTube?
Speaker 2 (29:31):
Definitely looking at other YouTubers. Getting phone
calls from people, and therethere's fun ones where they
think of you as a celebrity.Katie, this happens to you. When
you go to your shows and peoplesee you on stage and watch your
video, they're like, Katie is acelebrity. That's fun helping
people.
Having calls with landlords andrenters. I'm not endorsing
either side. I'm trying to workwith good landlords, but help
(29:52):
good renters. When I talk to arenter, help them defend their
rights. Same with the landlord.
It does
Speaker 1 (29:58):
I love that.
Speaker 2 (29:58):
For me.
Speaker 1 (29:59):
It is like music. Like, every page on YouTube, see
at the top, it says, full video,shorts, live playlist. You can
take videos and put them into alist. He's got a list of live
streams, fun videos, legalupdates.
Speaker 2 (30:12):
The wildcat videos and the fun videos. Playlists
are great. One cool thing we'vebeen doing is adding our stuff
to Spotify. You can sign up fora free Spotify creator account
and upload your stuff. I foundthat's great for live streams
because my live streams tend tobe long.
This stuff tends to do well ifpeople wanna listen. One of my
subscribers said, hey, I wannalisten to your content while I'm
(30:33):
driving or working out. Spotifyupload video podcasts. They
could just listen. Whenquestions come in, people are
just listening to audio.
I'll read the questions to makesure if somebody's just
listening, they understand whatwe're talking about. Sorry.
Speaker 1 (30:48):
Oh, no. It's all good. Okay. I've got one last
question, then we're gonna wrapit up. If anyone has the last
questions, put them in the chat.
Let us know what you thought.Did you enjoy this? Last one is
what is one YouTube myth youwanna bust for agents watching
today?
Speaker 2 (31:02):
I would say views matter. And I know that sounds
ridiculous because I want views,but views don't matter if
they're the wrong peoplewatching. That's fear mongering
and talking about how awfulthings are when it's not true.
Don't fall into that trap. Youwant the audience that's going
to resonate with you as anhonest person.
That would be one of the myths.It's all about views. It's
(31:25):
really about the audience you'regonna create.
Speaker 1 (31:28):
Who do you wanna attract? Especially with
YouTube, you have the power tosteer the ship of who you wanna
work with. You wanna attract. Itdoesn't happen overnight. This
can happen on other platformstoo, but especially with
YouTube.
People are googling things.YouTube's tied to Google. You
start to attract the peopleyou're like, yeah, I wanna your
people.
Speaker 2 (31:44):
No. Exactly.
Speaker 1 (31:45):
There's the type of clients you wanna work with.
Speaker 2 (31:47):
You don't want just any random person to you. You
want people who've watched yourcontent and built that trust.
Then you get the just list mephone calls. You get people who
understand how you sell realestate. I wanna work with people
who trust me.
Speaker 1 (32:00):
I don't
Speaker 2 (32:00):
have time to work with people who doubt me.
Speaker 1 (32:02):
There's a lot of love in the comments.
Speaker 2 (32:04):
Thank you, guys. You've brought good people
together.
Speaker 1 (32:06):
It takes time. Consistency. Pam says, what is
the first thing a newbie shoulddo to attract viewers?
Speaker 2 (32:11):
Think of it as an open house. When somebody walks
in, answer those questions.Start there. Don't overthink it.
Answer questions.
You do a good job on the phone.You do a good job in open
houses. So be that person invideo.
Speaker 1 (32:22):
If people wanna connect with you, I dropped your
YouTube. Is there anywhere else
Speaker 2 (32:25):
You can shoot me an email, sign up for my
newsletter, schedule somethingin Calendly. There's a link
below my video.
Speaker 1 (32:31):
You might have a few people who are like
Speaker 2 (32:32):
I love talking about this.
Speaker 1 (32:34):
Sharing is caring. That's one of the things I love
about our community. People arewilling to share and
collaborate. That only makeseverybody better.
Speaker 2 (32:41):
I misspoke when I said competition by other real
estate agents. It's not acompetition. We're all working
together.
Speaker 1 (32:47):
For everyone watching live, let's give Christian a big
round of virtual applausebecause this was awesome.
Speaker 2 (32:53):
I wanna give you applause, Katie. Thank you for
helping us figure this out. Yourcommitment to new content and
navigating social media, weappreciate it.
Speaker 1 (33:02):
Oh, thank you. I appreciate it. I it like I said,
it changes all the time, so itkeeps me busy for sure. For
sure. Also, everyone watchinglive, we have our YouTube
masterclass coming up next week.
So if you enjoyed, this was agreat precursor to everything
we're gonna talk about. Next.10AM Pacific, one PM eastern,
ninety minutes. You're gonna getthe workbook soon. In a couple
days, you can peruse.
(33:23):
And that's included in yourmembership. This recording will
be sent out in a few hours. Ifyou missed it, you can watch the
replay. Lots of positivefeedback. Good to see you.
Jim says you need to watch andlike your own videos so you have
at least one view.
Speaker 2 (33:33):
Send it to mom and dad.
Speaker 1 (33:35):
But thank you again, Christian. Thank you to your
right hand person behind thescenes. Michelle, if there's
anything else we can do tosupport you, let us know. Have
an awesome day. Bye, everybody.
Okay. There you go. What did youthink? I loved our conversation,
and this is just a snippet. Wetalked for a full hour.
One of the things I love when Italk to practitioners is they
(33:56):
are in the field. They areworking full time. If you'd like
access to the full interviewwith Christian, make sure you
get signed up for the Get SocialSmart Academy. You can go to
KatieLance.com/academy to getsigned up. I love our academy
family.
We have amazing individualsputting in the time and energy
into creating a smart socialmedia strategy. As a member,
(34:17):
you'll get access to ourupcoming YouTube masterclass,
which you can purchaseseparately. We'll put the link
below. As an academy member, youget access to live training plus
master classes, contentcalendars, and all of our past
trainings too for the past year.So, anyways, let me know if you
have any questions.
You can message me. I'm KatieLance, or you can email me
directly, Katie@KatieLance.com.Talk to you soon. Bye for now.
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