In this episode of The Kelly Roach Show, Kelly breaks down the corporate principles that online business owners often ignore - and why those gaps cause most small businesses to stay stuck or shut down.
Drawing from her years as a Fortune 500 Senior Vice President before becoming an 8-figure CEO, Kelly reveals the six timeless systems every entrepreneur needs to master in order to create longevity, profitability, and peace in your business.
00:00–01:10 — Kelly's corporate background and how Fortune 500 principles shaped her approach to entrepreneurship.
01:10–03:20 — Why skipping foundational business principles leads to burnout and failure in the online world.
03:20–05:15 — The danger of "what's working now" tactics and how to build on timeless systems.
05:15–08:00 — Why reactivating past customers is your fastest path to profit.
08:00–11:15 — Expanding market share with existing customers (the 10X multiplier method).
11:15–14:15 — Tiered customer acquisition strategies
14:15–17:10 — Talent acquisition and top-grading: how corporations maintain excellence.
17:10–21:00 — Why lead generation alone isn't enough.
21:00–24:45 — Metrics and performance tracking: what to measure and why.
24:45–26:30 — The importance of feedback loops and customer quality assurance.
Resources:
- FREEBIE: Grab a Digital Copy of Kelly's best-selling book, Bigger Than You: The Entrepreneur's Guide to Building an Unstoppable Team: https://books.thebusinessadvisory.com/book-opt-in-org
- Join The Virtual Business School membership for real-time, hands-on business growth support- all for just $97/month, no contract! https://go.virtualbusinessschool.com/joinvbs
- Join The Virtual Business School GOLD to learn advanced sales systems for rapid scale: https://go.virtualbusinessschool.com/gold
- Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/
- Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/
- Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/
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