1094. What Growing a Business With My Daughter Taught Me About Simplicity and Sales

In this episode, Kelly pulls back the curtain on what she's learned building a business alongside her 11-year-old daughter. 

From reviving a dormant brand, to designing a simple, integrity-driven business model, to teaching Madison how to follow the Miracle Hour strategy and generate sales with a simple approach, this episode proves one thing:

Your business is only as complicated as you make it.

Kelly shares the behind-the-scenes process of growing The Courage Club organically without ads, funnels, launches, or complexity (while navigating a year of consolidation, white space, and spiritual obedience).

You'll learn:

• How to build a low-overhead, high-impact recurring revenue stream
• The #1 place business owners lose the most money
• How Madison is using the Miracle Hour to sell memberships herself
• How to grow trust-building offers without launching

If you're a busienss owner or leader craving a simpler and more profitable path, this episode offers the clarity you need going into 2026.

TIMESTAMPS: 

01:25 – 05:20: The origin story of Give Her Courage and the early years of building the brand

05:20 – 08:10: Why Kelly and her partner decided to pause and restructure the company

08:10 – 11:40: Reimagining The Courage Club alongside Madison and relaunching from zero

11:40 – 15:05: What The Courage Club teaches girls ages 7–14 and how the program works

15:05 – 18:20: Behind the scenes: Madison's leadership role, calls, and community building

18:20 – 21:50: Homeschooling, divine timing, and why Kelly created more white space in 2025

21:50 – 25:20: Revenue goals for the club and teaching Madison retention, belonging, and follow-up

25:20 – 28:40: The moment Kelly realized the Miracle Hour is so simple an 11-year-old can do it

28:40 – 31:30: Lessons learned from dissolving her outside sales team and returning to simplicity

31:30 – 33:45 Why trust-building offers don't require launches, ads, or funnels to scale

33:45 – 35:20: The power of follow-up and why entrepreneurs lose the most money here

Resources: 

• Join The Courage Club: https://thecourageousbrand.com/ 
• Check out The Courage Club's Sponsorship opportunities: https://drive.google.com/file/d/1XgsYmkmc7C5txLbbEY7QGG0D5LHpT5EO/view?usp=sharing 
• Learn Kelly's simple Dream 1000 and Miracle Hour sales system inside The Virtual Business School Membership for just $97/month, no contract: https://go.virtualbusinessschool.com/joinvbs 
• For more business strategy directly to your inbox, oin Kelly's FREE weekly email newsletter: https://kellyroachinternational.kit.com/news 
• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ 
• Follow Kelly on Facebook: https://w