1114. How to Leverage Storytelling for Increased Sales and Business Growth with Matthew Dicks

What if you could effortlessly stand out in a crowded market, connect deeply with your audience, and drive sales on a daily basis?

 

Storytelling expert Matthew Dicks joins us on today’s episode to break down why mastering storytelling is one of the most powerful skills for business leaders, marketers, and entrepreneurs – and how you can start using it today.

 

Matthew shares the science behind why stories captivate people, how storytelling influences decision-making, and why people remember stories far more than facts, features, or statistics. He also reveals a simple yet powerful method for discovering, refining, and delivering compelling stories that drive engagement and sales.

 

If you’re looking to build trust with your audience online and multiply your sales – this episode is for you!

 

Key Takeaways:

• The hidden power of storytelling in leadership and business—and why most people overlook it.

• How to use personal storytelling to make your brand unforgettable.

• Why stories influence buying decisions more than product features.

• A real-world example of how a scientist used storytelling to generate more leads than his entire team combined.

• Why AI-generated content is making authentic storytelling more valuable than ever.

• How to become a better storyteller—even if you don’t think you have any good stories to tell.

 

Timestamps:

[07:30] Why storytelling is more persuasive than data
[12:45] The 5-minute daily habit that will improve your storytelling skills
[17:30] A biotech scientist’s storytelling success story
[22:00] Why storytelling is becoming a competitive advantage in the AI era
[25:00] Where to learn more from Matthew

 

Resources & Links:

• Get Matthew’s books: Storyworthy and Storyell https://matthewdicks.com/Books/storyworthy/ 

• Join Matthew’s free storytelling academy: https://www.storyworthymd.com/ 

• Follow Matthew on Instagram: https://www.instagram.com/matthewdicks/?hl=en 

• Join the FREE Profit Push Workshop on April 7th – Make a massive cash injection in your business to kick off Q2: https://go.virtualbusinessschool.com/profitpush?am_id=kelly6388 

• SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic

• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/

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