1121. The Best Sales Strategy in a Recession: Understanding How Market Shifts Impact Business Growth Decisions

If it feels like your sales strategy isn’t working like it used to, you're not imagining it. A lot of business owners are getting stuck after years of doing the same thing over and over again.

In this episode, Kelly breaks down why selling in 2025 looks dramatically different – and what you need to do about it. She explains how consumer behavior has shifted back to relationship-driven buying cycles, and why traditional Internet marketing tactics are falling flat in today’s economy.

From building your Dream 1,000 to using trust-building offers to lead buyers into your high-ticket programs, Kelly shares the exact strategies her team is using to increase launch conversion rates and decrease ad spend. 

If you want your business to grow in a slower economy, this episode gives you the playbook.

Key Takeaways:

• Sales has slowed, but that doesn’t mean you’re doing anything wrong. The entire market is recalibrating.
  
  

• The fast-buying era of Internet marketing is over. People are making slower, more intentional buying decisions, especially at the mid and high ticket levels.
  
  

• Relationship-driven selling is back. What worked offline for decades is what will win online today: top-of-mind awareness, strategic follow-up, and trust.
  
  

• Start building your Dream 1,000. A segmented, documented list of ideal buyers, affiliates, and collaborators that you follow up with every 10 days.
  
  

• Use a low-ticket, trust-building offer. Get your best buyers into a paid experience where they can get a fast win, and start building rapport before your main offer.
  
  

• Raising your prices isn’t a one-size-fits-all fix. Elevating your avatar takes time. Most businesses right now – large and small – are buying slower and more cautiously.
  
  

• Simplify to multiply. Trim expenses, focus on your most profitable team members, and hone the non-AI skills that set your brand apart.
  
  

Resources:

• Join The Virtual Business School — Get proven strategies for daily sales, scaling, and team leadership: https://go.virtualbusinessschool.com/joinvbs?am_id=ashlyn2359

• Build Your Dream 1,000 — Start your segmented list and implement a 10-day follow-up cycle: https://youtu.be/1vKV8NQWjbY?feature=shared 

• Create Your Trust-Building Offer — Design a low-ticket experience that attracts and primes your best buyers: https://youtu.be/vLcQ0kk1Z88 

• SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic

• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/