What does it look like to go from trading time for money as a practitioner to becoming a confident, empowered CEO of a million-dollar brand?
In this powerful case study episode, Kelly sits down with Jessie Ginsburg, a speech-language pathologist turned CEO of the Inside Out Sensory Certificate Program, to unpack her incredible journey of scaling a mission-driven business without sacrificing her values.
Jessie shares how she went from being “the product” in her business to building scalable assets, empowering her team, and reaching over 1,600 professionals worldwide through her online programs.
You’ll hear the exact mindset, business model, and marketing shifts that helped her overcome self-doubt, navigate team leadership, and build a brand that’s now transforming pediatric therapy across the globe.
If you’re a service-based entrepreneur ready to step into true CEO leadership and grow without burnout, this episode is your blueprint.
You'll learn:
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How Jessie transitioned from a local therapy practice to a global certification business
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The hardest (and most important) mindset shift she made to grow
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Why creating scalable offers is key to escaping the “time-for-money” trap
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How hiring the right support helped her overcome team challenges
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The role of faith, resilience, and simplicity in building a million-dollar brand
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Why marketing and messaging clarity helped her 10x her impact
Timestamps:
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1:45: Jessie’s early days as a speech therapist
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7:02: Creating her first scalable offer (and what went wrong)
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10:34: The “aha” moment that changed her leadership forever
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22:45: Hiring, delegating, and building a team that believes in the mission
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28:00: Why simplicity scales (and overthinking kills momentum)
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33:12: The ripple effect of believing in your vision
Resources:
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Follow Jessie Ginsburg on Instagram: https://www.instagram.com/sensory.slp/
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