1143. Masterclass or Live Launch? How to Choose the Right Sales Strategy for Your Offer

In this episode of The Kelly Roach Show, I answer one of the most frequently asked questions: When should I use a masterclass versus a Live Launch to sell?

If you're selling in today's trust recession, this episode will help you understand the five key considerations that should drive your decision. From price point to lead temperature, segment targeting, and ad spend, I discuss how to choose the right strategy for predictable and profitable sales.

Whether you're scaling a trust-building offer or relaunching a high-ticket mastermind, you’ll walk away with a clear lens to assess what’s right for your offer, audience, and growth stage.

TIMESTAMPS:

01:40: Why trust-building offers are the gateway to high-ticket sales
03:15: What is an internal buyers list and why you must build one
05:00: How price point determines format
08:00: The real distinction between a masterclass and an info session
10:45: Selling to warm leads vs. cold leads
13:25: How advertising impacts structure
16:10: Audience segmentation
26:00: How the weekly masterclass strategy was developed
28:40: Offer placement within your product ecosystem

Resources:

• Learn more about the Legacy Leaders Mastermind: https://programs.thebusinessadvisory.com/legacy-leaders 

• Get the Conviction Marketing book: https://www.amazon.com/Conviction-Marketing-Kelly-Roach/dp/B09S259DWK 

• Free Guide: The New Trust Building Funnel High Ticket Entreprenurs Are Using to Add 6+ Figures in Revenue: https://kellyroachinternational.kit.com/tbo 

• Join our upcoming Live Launch Intensive: https://workshops.thebusinessadvisory.com/livelaunchday