1147. How to Attract Ideal Clients Through Podcasting (Without Relying on Big Name Guests)

If you’re creating consistent content but not seeing high-quality leads convert from your podcast, this episode will show you why—and what to do about it.

Kelly shares how to turn your podcast or long-form content into a high-converting tool that attracts your most aligned, best-fit clients. From refining your topic strategy to building the right guest lineup, calls to action, and content promotion plan, this episode offers a step-by-step framework for using your podcast to increase client acquisition.

If you're ready to make your show more strategic, this episode is a must-listen.

---

Timestamps:

02:45 – Why you should source episode topics from your best customers
05:20 – Why big-name guests don’t equal big results
07:50 – The hidden value of niche, non-mainstream guests
08:45 – Matching calls-to-action with your ideal buyer’s behavior
13:45 – The truth about podcast directories and discoverability
15:00 – How to increase visibility without sacrificing authority
17:30 – 6 factors that increase podcast-driven lead flow

Takeaways:

• Your episode topics must reflect the values, language, and struggles of your ideal buyer

• Every podcast should follow a framework designed to lead to a next step

• Daily podcast promotion (not just on release day) is essential for growth

• Podcasting is a marketing tool: you must treat it like one if you want it to convert

Resources:

• Join The Virtual Business School Membership for $59/mo, no contract: https://go.virtualbusinessschool.com/joinvbs 

• Free Guide: The New Trust Building Funnel High Ticket Entreprenurs Are Using to Add 6+ Figures in Revenue: https://kellyroachinternational.kit.com/tbo 

• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ 

• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/