What does it really take to scale toward $100 million while staying aligned with your values, vision, and calling?
In this candid episode of The Kelly Roach Show, Kelly pulls back the curtain on the real journey to her $100M goal: the messy pivots, crushed dreams, and the moments of divine direction that shaped her path forward.
You’ll hear how she went from running six companies at once with no clear “one thing” to identifying thecornerstone of her next era of growth.
She shares why she walked away from the idea of scaling her high-ticket coaching model to $100M, faith-led decision-making and why she’s embracing a decade-long vision instead of chasing big, immediate results.
If you’ve ever wrestled with long-term strategy, business model decisions, or trusting the process in uncertain times, this episode is for you.
What You’ll Learn:
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The difference between growth and scale - and why both matter
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Why Kelly walked away from scaling her high-ticket model beyond 8 figures
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The next steps toward building her second 8-figure company
Timestamps:
3:00 – Why Kelly decided not to scale her high-ticket coaching model to $100M
7:40 – The staffing realities of scaling to 9 figures
9:00 – Killing a dream and building six companies
11:40 – God’s directive to keep Virtual Business School going
13:00 – The market shift that positioned VBS for massive growth
15:10 – Putting VBS at the helm of the business portfolio
16:16 – Boutique consulting plans for The Business Advisory
18:18 – Slowing down after 8 figures
21:14 – Shifting from self-reliance to partnering with God
RESOURCES:
- Subscribe to the newsletter: https://thekellyroach.com/kairosnewsletterorganic
- Join Kelly's Virtual Business School membership: https://go.virtualbusinessschool.com/joinvbs
- Leave a review on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-kelly-roach-show/id1052353755
- Download the FREE Guide to creating Trust Building Offers that sell: https://kellyroachinternational.kit.com/tbo
- Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/
- Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/
- Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/
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