For years, memberships were considered a “downsell” - a place to stash people who couldn’t afford your high ticket offer.
But in today’s market, simplicity, low risk, convenience, and trust are what drive most buying decisions, especially when people are brand new to your brand and ecosystem: which is why this new million-dollar membership model is exploding.
In this episode of The Kelly Roach Show, Kelly breaks down exactly how to craft a powerful trust-building offer that actually accelerates high-ticket sales. You’ll learn how to design a membership that gets quick wins in 30 days, nurtures your best buyers, and fuels multiple revenue streams across your business.
You’ll discover:
Why passive membership models aren't effective
The 3 essential elements of designing a membership for premium clients
How to engineer a quick win within 30 days to build trust and move members into your upsell machine
1:17 – The rise of subscription growth and why memberships are exploding
2:44 – Dream 1000 + Miracle Hour: the foundation of the new model
3:44 – Why “downsell” style memberships are failing today
5:08 – Why memberships make sense as a first step for your high-ticket buyer
7:00 – How to design your membership for a 30-day quick win
11:19 – Core differentiators of a highly effective and profitable membership
13:25 – Turning your membership into a million-dollar business (and beyond)
Resources:
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
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