If you're struggling to sell high-ticket directly, it's because the fastest path isn't going direct-to-market anymore - it's bringing people in with trust-building offers and then building an upsell machine to move them into high-ticket programs.
In this episode, Kelly shares the 3 strategies that are producing sales every day for her companies and clients - without heavy outbound sales teams, unpredictable launches, or relying solely on cold leads.
You'll learn:
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Why trust-building offers actually make it easier to sell high-ticket.
- How to turn your newsletter + email list into your #1 salesperson.
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Why shortened, lighter live launches & masterclasses are outperforming long, heavy launches.
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How to use social media and one-word marketing to generate daily sales.
Timestamps
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1:21 – 3:15 Eliminating the need for big sales teams and outbound calls.
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3:16 – 5:50 The friction of selling direct-to-market high-ticket in today's trust recession.
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5:51 – 8:45 Why trust builders don't cannibalize high-ticket sales.
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8:46 – 10:30 Kelly's 2026 plan
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12:56 – 16:40 Why newsletters + email deliverability are now crucial for sales.
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16:41 – 19:20 How Kelly saved $100K/month by shifting from external sales to internal trust-building sales.
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19:21 – 22:15 The new LIGHT launch model
Resources:
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Listen to Episode 1167 of The Kelly Roach Show: Using Feedback Loops to Create Instant Offers that SELL! https://podcasts.apple.com/us/podcast/1167-using-feedback-loops-to-create-instant-offers/id1052353755?i=1000726197198
- Grab your ticket and us on September 25th in Miami for Called to Lead: The Premier Business and Leadership Event for Female Entrepreneurs: https://www.sandiglandt.com/called-to-lead
- Join The Virtual Business School membership for real-time, hands-on business growth support- all for just $59/month, no contract! https://go.virtualbusinessschool.com/virtualbusinessschool-page-3054
- Join The Virtual Business School GOLD to learn advanced sales systems for rapid scale: https://go.virtualbusinessschool.com/gold
- Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/
- Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/
- Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/
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