128. Building a $10 Million Online Fitness Business with Cristy "Code Red" Nickel

Welcome back for Week 3 of our Business Series!  Joining us today is professional boxer, celebrity trainer and founder of Code Red, Cristy Nickel.  Cristy went from broke college student to struggling professional fighter.  After 7 years in the ring, Cristy went on to found Code Red Lifestyle, a $10 million online coaching business.  In this episode we discuss the trials and lessons she has learned growing Code Red into a HUGE lifestyle brand!

Time Stamps

• From a professional boxer to "Code Red." Cristy's humble beginnings and why she is now spreading the message of hope and healing. [1:22]
• How she grew her online business to $10 million! [4:40]
• Attention Personal Trainers! Cristy's Top 3 Things to Stand Out in this Space. [5:52]
• Why you GOT to utilize your email list. [7:35]
• To sell is to serve. Why she does NOT endorse products that she doesn't use herself. [9:05]
• How to monetize your newsletter. [10:36]
• The value of having a community. [12:30]
• How to nail down your target client. [13:43]
• What is her weight loss protocol? [15:25]
• Her incentive for recognition. [17:44]
• Cultivating a culture. [19:25]
• Breaking down her programs and the value they provide. [20:58]
• How her corporate wellness programs came about? [25:54]
• How she would package the 'Quarantine 15'. [30:50]
• Why we ALL have something unique to offer. [34:55]

Connect with Cristy!

• IG: @cristycodered
• FB: Code Red Lifestyle
• YouTube: Cristy Code Red
• Website: Cristy "Code Red" Nickel
• Podcast: Rebel Weight Loss and Lifestyle 

Related Links/Products Mentioned

• The Code Red Revolution: How Thousands of People are Losing Weight and Keeping It Off WITHOUT Pills, Shakes, Diet Foods, or Exercise
• Code Red 10 Pound Takedown Challenge
• Bollywood Body by Design
• Register today! #Quarantine15 Challenge

Episode Sponsors

• 80% of Americans are deficient in magnesium.  To make matters worse... there are 7 different types of magnesium and most supplements only contain 1!  That is where Magnesium Breakthrough from BiOptimizers comes in with the world's most potent, and FIRST full spectrum magnesium supplement.  Visit MagBreakthrough.com/Kris for 20% off your first order.