128. Building a $10 Million Online Fitness Business with Cristy “Code Red” Nickel

Welcome back for Week 3 of our Business Series!  Joining us today is professional boxer, celebrity trainer and founder of Code Red, Cristy Nickel.  Cristy went from broke college student to struggling professional fighter.  After 7 years in the ring, Cristy went on to found Code Red Lifestyle, a $10 million online coaching business.  In this episode we discuss the trials and lessons she has learned growing Code Red into a HUGE lifestyle brand!

Time Stamps

• From a professional boxer to “Code Red.” Cristy’s humble beginnings and why she is now spreading the message of hope and healing. [1:22]
• How she grew her online business to $10 million! [4:40]
• Attention Personal Trainers! Cristy’s Top 3 Things to Stand Out in this Space. [5:52]
• Why you GOT to utilize your email list. [7:35]
• To sell is to serve. Why she does NOT endorse products that she doesn’t use herself. [9:05]
• How to monetize your newsletter. [10:36]
• The value of having a community. [12:30]
• How to nail down your target client. [13:43]
• What is her weight loss protocol? [15:25]
• Her incentive for recognition. [17:44]
• Cultivating a culture. [19:25]
• Breaking down her programs and the value they provide. [20:58]
• How her corporate wellness programs came about? [25:54]
• How she would package the ‘Quarantine 15’. [30:50]
• Why we ALL have something unique to offer. [34:55]

Connect with Cristy!

• IG: @cristycodered
• FB: Code Red Lifestyle
• YouTube: Cristy Code Red
• Website: Cristy “Code Red” Nickel
• Podcast: Rebel Weight Loss and Lifestyle 

Related Links/Products Mentioned

• The Code Red Revolution: How Thousands of People are Losing Weight and Keeping It Off WITHOUT Pills, Shak