Sophie Lechner is a former practicing lawyer turned business coach, speaker, and author with two decades of LinkedIn expertise. She helps mission-driven professionals turn marketing from a chore into a joy, enabling them to attract clients like a magnet rather than chase them down. Sophie is the creator of The MAGNET Model, a framework that simplifies client attraction and relationship-building on LinkedIn.
She has spoken globally, including at Oxford University, and has been featured in Forbes. Her corporate background spans industry leaders such as BP, Pfizer, and Bayer. Sophie recently published her new book, Unlock Your Impact, where she shares her proven client-attraction framework.
WHAT’S COVERED IN THIS EPISODE ON LINKEDIN STRATEGY FOR LAWYERS
Many lawyers feel uneasy about marketing, and even more uncertain about how to use LinkedIn effectively. Misconceptions about self-promotion, limited time, and discomfort with visibility often prevent lawyers from showing up online in a meaningful way.
But LinkedIn isn’t about shouting the loudest. It’s about building genuine relationships, sharing valuable insights, and establishing credibility in the professional community you serve.
In this episode of The Lawyer’s Edge podcast, Elise Holtzman speaks with Sophie Lechner, a former lawyer and business coach who helps professionals attract clients with purpose and authenticity using her proprietary MAGNET Model. Sophie shares practical, sustainable strategies for lawyers to show up on LinkedIn consistently, whether you're ready to create original content or prefer to engage thoughtfully with others. She also explains how to tailor your presence so it reflects your values, highlights your expertise, and fosters long-term client relationships.
2:10 – Sophie’s international background and transition from lawyer to business coach
5:06 – Why she left law—and how disillusionment led to reinvention
9:22 – Why many lawyers feel uncomfortable marketing themselves
11:33 – Why LinkedIn is the best platform for relationship-based professionals
14:13 – A realistic time commitment for meaningful LinkedIn engagement
17:21 – The power of content curation (if you don’t want to post your own!)
21:46 – The must-have profile updates lawyers often overlook
25:14 – An introduction to The MAGNET Model and what makes it work
MENTIONED IN SOPHIE LECHNER | LEVERAGE THE POWER OF LINKEDIN WITH THE MAGNET MODEL
Unlock Your Impact - Sophie Lechner
Get connected with the coaching team: hello@thelawyersedge.com
SPONSOR FOR THIS EPISODE…
Today’s episode is brought to you by the coaching team at The Lawyer’s Edge, a training and coaching firm that has been focused exclusively on lawyers and law firms since 2008. Each member of The Lawyer’s Edge coaching team is a trained, certified, and experienced professional coach—and either a former practicing attorney or a former law firm marketing and business development professional.
Whatever your professional objectives, our coaches can help you achieve your goals more quickly, more easily, and with significantly less stress.
To get connected with your coach, just email the team at hello@thelawyersedge.com.
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