The Leveraged Business: Earn More, Work Less, Grow Faster

The Leveraged Business: Earn More, Work Less, Grow Faster

How do I Create a Brand, Get Clients, Earn My Worth, Work Productively, Deliver Differently, Grow to the Next Level? From start up to scaling up, on The Leveraged Business podcast we talk about smart moves for mindset, marketing and money success in building your consulting, coaching or other expert services business in the digital marketplace. If you’re a consultant, coach or other expert practitioner stuck in the highs and lows of client work, slammed with work, trading time for money and experiencing the revenue rollercoaster in your business, and you want insights and inspiration on how to earn more, work less and grow faster, then the Leveraged Business podcast is for you. Hosted by Dr Jay Allyson, CEO Belanda Consulting & Education Services, author of Leveraged Consulting in the Digital Age and founder of the iSuccess Business Academy, along with some awesome guests, the podcast aims to help you achieve true freedom and independent success working smarter not harder. We share how you can to build, market, grow and scale a professional services or agency business without drama, stress or overwhelm to help you gain competitive advantage, exit the revenue rollercoaster, reclaim your work-life balance and make an impact. To continue the conversation and be part of our online community, join us at facebook.com/groups/TheLeveragedLivingClub. And for all the resources and links that go with the show, hop over to LeveragedBusinessPodcast.com.

Episodes

June 7, 2024 46 mins

Welcome to a very transformative episode of our Rising Resilient series, featuring women entrepreneurs I have the privilege to know and work with as business strategist, coach, and friend. Join us as we delve into the heart of resilience in the business world, featuring the insightful Leah Grant.

This episode offers a deep dive into Leah’s entrepreneurial spirit and her knack for harnessing resilience to overcome business challenge...

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In this powerful episode of the Leveraged Business Podcast, host Jay welcomes Irma Jennings, known affectionately as "The Bone Lady." Irma helps women who have been diagnosed with osteoporosis to navigate the emotional and medical journey they find themselves on.

Bringing her own story and experience to her coaching, and navigating herself through the ups and downs, and challenges of business - and digital...

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Wellbeing, personality archetypes and seasonality for resetting and recharging, these are just some of the topics my guest on our Rising Resilient series talks about…

Jo Hafey is a holistic health practitioner and mentor who helps her clients master clarity, focus and motivation for peak performance in business and life. Welcome to the eighth instalment of our "Rising Resilient" series on the Leveraged Business Podcast, where we d...

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In this empowering episode of our podcast, we welcome Barbara Walsh, the dynamic co-founder of SupraLimina and a maestro in executive transition coaching. After cementing her legacy in South Africa, Barbara is now conquering the UK with her profound insights into leadership development.

SupraLimina is the next iteration of a highly successful consultancy, Metaco, founded in 2009, which rapidly grew to become a leader in Executive a...

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My rising resilient series guest today is Lily Woi, an executive coach, leadership expert, and culture change consultant. Lily is both a published author, and international speaker. She has been a contributor to Brainz Magazine and featured on Forbes.

 As an ex-corporate person and a business owner, Lily understands what it’s like to be constantly firefighting endless challenges, feeling overwhelmed and without the headspace to foc...

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Why are professionals burning out while they give the best of themselves to help others? 

Addressing this question is a key driver for my guest today, Mia Sindolic. After a career as a paediatric dentist, and later after moving continents and having to resume her career as a dental hygienist, her use of self-compassion to drive her entrepreneurship is admirable.

When I met Mirjana (Mia) Sindolic a year ago for business coaching, sh...

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In this episode, I interview Margo Mansfield, an internationally known speaker, master trainer, mentor, and organization development consultant. Margo is a leader in emotional mastery, helping individuals and companies transform the way they improve performance. She has spent the past 45 years specializing in the development of emotional literacy in the transformation of stress. She supports organisational leaders to excel by human...

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As entrepreneurs, we're highly driven, we're committed to the impact that we have, we push ourselves. And we beat ourselves up a lot. It's what drives us, but it also can cause a lot of burnout and stress and anxiety when things don't go quite to plan.

In our Rising Resilient interview, I spoke with life coach Linda Lalicata on spotting the signs that your life or career isn't where you wan...

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My guest for Rising Resilient today is Melanie Hussell, founder and CEO of Melanie Hussell Communications. Melanie's brilliance is in helping business leaders create and deliver powerful presentations.

Melanie’s story of resilience is inspiring to others venturing into the world of entrepreneurship. She started out in her business offering in-person Business English classes, then made the courageous decision to shift to online trai...

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My first guest for this special podcast series Rising Resilient is Dr. Carmen Morrison.  Specialization: Parenting, Brain Health, Relationships, Mind-Body Nutrition, she has a Ph.D. in Clinical Psychology, an M.A. in Theology and M.A. in Education, and is a Certified Integrative Mental Health Practitioner. Carmen has been licensed as a psychologist for almost two decades and also set up an online dimension under the umbrella brand ...

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Resilience is the cornerstone upon which success is built. As entrepreneurs, we possess an unwavering commitment to making an impact in the world. We push ourselves relentlessly, working tirelessly to achieve our goals.

But the burning question that often arises is how to sustain this level of commitment while navigating the myriad challenges life, work, and our careers throw at us. How do we avoid burnout and instead, thrive while...

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It’s the 100th episode and three-year anniversary of the show. And we are celebrating. For 2024, we’re launching a fantastic new series for the podcast – all about one of the key cornerstones of success in business – resilience. I’ve been collaborating with a whole group of strong women entrepreneurs on this to put this together for you.

In today’s episode, I set the scene for what entrepreneurial resilience means, what’s coming in...

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For the third part of this series focused on surviving and thriving in the age of AI, we address the proliferation of online courses created using Artificial Intelligence (AI), the impact of AI on education, our writing and digital literacy more broadly, and how you can future proof online courses that sell.  

AI technologies, and generative AI in particular, such as ChatGPT, has led to inevitable change in the labour market as wel...

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Whether you're a small startup or a large corporation, understanding the disruptive technologies of Artificial Intelligence and generative AI tools like ChatGPT and how they are infiltrating our world, is crucial for staying competitive in today's market.

In this second part of 3, we unravel the transformative potential of AI in reshaping the way we market, sell, and engage with customers. We embark on a journey that uncovers the p...

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There's no ignoring or denying the power of AI in business. It's an incredible way to help with many of the operational parts of running a business including content, copy, processes, customer support, and more. Those burying their head in the technical sand, will lose the AI competitive advantage.

Over the next three episodes, you’ll get my leveraged business perspective on all things generative AI and ...

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When you're looking at content and copy in your marketing, have you ever really thought about the job each is doing to drive sales across the customer journey?

Defining the purpose, audience and occasion for everything you communicate is super powerful for connecting with your target audience and building trust.

Ever wondered what’s the difference between content and copy? And how to use them in harmony to build authentic and effec...

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If you’re feeling the end-of-summer blues, I hear you – I’m noticing my mood is lower than usual. It can be challenging with our social and work interactions to rise above it.

The end-of-summer blues is a real thing. The change in temperature, light going from summer into fall (autumn) can affect us more than we realise. It marks the end of a season filled with warmth, sunshine, and outdoor activities and the start of shorter, dark...

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In this second episode focusing on content marketing, we explore ways to elevate your content performance, moving onto the heavy lifting part, and that's to use content planning practices to increase organic traffic and generate targeted leads.

Content planning is where we take the goals and objectives of your strategy, the why and the who, your aims and the intended audience to inform what types of content to create, how, where an...

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In this two-part series, we are tackling a very big area of our business development endeavours, and that is developing your content marketing strategy. There's a lot I want to share with you about creating content that converts, so I'm doing it in two parts.

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In this final part 3 of 3, we turn to using your ideal customer avatar (ICA) work to inform your content strategy and create customer centric content and copy. This helps align what you write about, when and where to write what, and how to connect and nurture your audience in a way that converts clicks to clients.

We've already talked about an ICA as a key blueprint for your business and really started to build out relevant details...

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