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March 27, 2025 44 mins

Ryan Schreiber and Joe Lynch discuss I don't know who needs to hear this but... Ryan is the Chief Growth Officer at Metafora, the leading business consulting and software development firm that exclusively serves the Transportation, Logistics and Supply Chain space.

About Ryan Schreiber

Ryan Schreiber is the Chief Growth Officer at Metafora. Ryan was born and raised in Tampa, Florida. Ryan earned a degree in History from the University of South Florida and then a Law degree from Michigan State University.  Prior to joining Metafora, Ryan worked at a variety of logistics companies and even started and exited a few tech-enabled freight brokerage start-ups. Ryan is a skilled technologist and strategist who has helped transform many leading transportation and logistics companies. In Ryan’s experience, great technology is important, but finding and keeping the right people is the key to success in the 3PL business.

About Metafora

Metafora, previously “CarrierDirect”, is the leading business consulting and software development firm that exclusively serves the Transportation, Logistics and Supply Chain space. They partner with carriers, shippers, and freight tech vendors to help them optimize their business and build software to fuel their growth. Welcome to the new way forward. Welcome to Metafora.

Key Takeaways: I Don't Know Who Needs To Hear This But...

  • "I Don't Know Who Needs to Hear This But...": Straight Talk on Logistics: Joe and Ryan discuss critical logistics topics, mirroring Ryan's popular LinkedIn posts that begin with "I don't know who needs to hear this but..." The discussion covers crucial insights on freight pricing, the realities of the current market, and how external factors can impact sales, delivering essential advice to those navigating the industry's challenges.
  • Metafora is a management consulting and custom software development firm specializing in the logistics and transportation industries.
  • Metafora offers different services:
    • Technology Consulting: Assisting clients in selecting, developing, and adopting technology solutions that align with their business objectives.
    • Tech-enabled Services: Providing turnkey, enterprise-level delivery solutions to minimize costs and enhance performance.
    • M&A Support: Evaluating potential acquisition targets and supporting their integration and growth.
    • Business Consulting: Aligning business processes and technology with data-driven strategies to transform supply chains into strategic assets.
  • Metafora primarily serves third-party logistics providers (3PLs), carriers, shippers, and freight tech companies, aiming to drive efficiency and profitability in transportation and logistics operations.
  • The company has collaborated with industry leaders such as FedEx Freight, Mitsubishi Corporation, and J.B. Hunt, providing expertise in technology strategy and implementation.
  • Metafora is committed to empowering organizations to make data-driven decisions, fostering collaboration and innovation among professionals in the transportation and logistics sectors.

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