403 - Author Jim Fredrick on His New Book "Opening Weekend,” An Insider's Look at the Challenges of Movie Marketing, and Cracking the Code of Successful Film Campaigns

Hello, Hello!

In this episode, veteran Hollywood marketing executive Jim Fredrick shares his fascinating journey from shipping clerk to top trailer editor and marketing strategist. He provides a behind-the-scenes look at the high-stakes world of promoting both blockbuster and independent films, offering invaluable insights for aspiring filmmakers. Fredrick also discusses his new book Opening Weekend, which provides a backstage pass to the marketing strategies behind both box office hits and flops.

We also talk about:

• The pressure of marketing $200 million films vs. $2 million films
• The role of data, research, and creative intuition in marketing decisions
• The evolution of movie trailers and the importance of music
• Designing effective movie posters, especially for independent films
• The value of authenticity and following your passions in career development
• All new Audience Polls
• All new Things We Should Know
• An all new Filmmaker Q&A

Products, software, websites, people or places mentioned:

- Jim Fredrick's book "Opening Weekend"

- Interlink Trailers

- Castle Rock Films

- WarnerBros.

- Sony Screen Gems

- Chapman University

- The Perfect Storm

- The Patriot

- The Color Purple

- Eyes Wide Shut

- Shawshank Redemption

- Kraven the Hunter

- LEGO

- Adult Interference (movie)

- Harry Potter Franchise

- Drew Struzan (poster artist)

- Nils Granlund (advertising manager)

- The Winter Garden Theater

- The Pleasure Seekers (Broadway musical)

- Rip-O-Matic Trailers

- Jim Fredrick's website

- Cotton Bureau

- Apple Podcasts

- Spotify

- YouTube

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