419 - Documentarian Joe Ligo: How to Build an Audience for Documentaries and Distribute on PBS

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In this episode, we welcome documentarian Joe Ligo to discuss his acclaimed series "The Last Independent Automaker," which chronicles the rise and fall of American Motors Corporation (AMC). Joe shares insights into the challenges and triumphs of independent filmmaking, drawing parallels between the automotive and film industries, and offers practical advice for creators seeking to carve out their own niche. The conversation also explores car culture, the evolution of technology in filmmaking, and the importance of community support in bringing unique stories to life.

We also talk about:

• The process of distributing a documentary series through public television and leveraging YouTube audiences.
• Creative financing strategies for indie filmmakers, including grants, crowdfunding, and fiscal sponsorship.
• The impact of emerging technologies like affordable cameras, drones, and AI tools on independent film production.
• The cultural significance of iconic cars from the 1960s and the shifting landscape of car appreciation among younger generations.
• Personal stories about car ownership, the sentimental value of physical media, and the challenges of producing DVDs in the digital age.

People, Places, Products, and Websites Mentioned:

• Auto Moments (YouTube channel)
• The Last Independent Automaker (documentary series)
• Maryland Public Television (MPT)
• American Public Television (APT)
• PBS streaming app
• Last Independent Auto Facebook page
• Alfred P. Sloan Foundation (grant)
• MotorCities National Heritage Area (grant)
• Visit Detroit (corporate sponsor)
• AMC (American Motors Corporation)
• Pat Foster (co-producer, author)
• Jim Needle (co-producer)
• Vince Gerace (AMC designer)
• Jerry Myers (former AMC CEO)
• Daniel Wozhovits (AMC assembly line worker)
• Kenosha, Wisconsin (AMC factory, car show)
• PG County Film Festival, Maryland
• Bowie State University
• Nash Auto
• Hudson Auto
• Packard
• Studebaker
• Duryea Motor Wagon Company (first independent US automaker)
• Lucid Air
• Tesla Model S
• Honda Prologue
• Blackmagic Pocket Cinema Camera
• RED Scarlet
• B&H
• Beast Grip
• Cinema8
• Adobe Premiere
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