Episode 3 – Just Be Nice

For the Make Meaning Podcast Episode #3, Paul Saginaw, co-founder of Zingerman's, joins Lynne in-studio to tell the story behind Zingerman's and how they built a community of business from scratch. Beyond the two co-founders of Zingermans, there are now 17 managing partners and over 750 employees. Paul believes that he has been successful in spite of the fact that he has limited natural talent and abilities because he has always thought that the only real limits are those of vision. In this episode, Paul shares his three tips on how to build business and why it's important to him to "be of service" in his daily life. He discusses that his mantra is Just Be Nice, and how he came to that determination and why it's important to him.