The Marketing Book Podcast

The Marketing Book Podcast

Fun, weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian.

Episodes

May 7, 2021 67 min

Get the Word Out: Write a Book That Makes a Difference by Anne Janzer

What message do you want or need to share with the world? Are you ready to add your voice to the conversation, expand your impact, and influence others as an author?

Write the book you want to see in the world.

Get the Word Out is a guide to writing a nonfiction book or memoir grounded in a sense of purpose.

This practical and inspiring book offers advice for eve...

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Marketing 5.0: Technology for Humanity by Philip Kotler, Hermawan Kartajaya and Iwan Setiawan

Rediscover the fundamentals of marketing from the best in the business. 

In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. 

In a new age when marketers are struggling with the digital transformati...

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The Undefeated Marketing System: How to Grow Your Business and Build Your Audience Using the Secret Formula That Elects Presidents by Phillip Stutts

You hate politicians. Who doesn't in today's world?

But you have more in common with politicians than you may think: you both need a proven, foolproof marketing system to succeed in today's tumultuous marketplace. The stakes have always been high, but with so much economic ...

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Activate Brand Purpose: How to Harness the Power of Movements to Transform Your Company by Scott Goodson and Chip Walker

The greatest challenge facing leaders is activating and actioning purpose-based brands to the people who matter inside the company and out.

Recent statistics prove that more than 87% of consumers would purchase a product because a company advocated for an issue they cared about, and more than two-thirds would ref...

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Binge Marketing: The Best Scenario for Building Your Brand by Carlijn Postma

How do you build a brand in a time of information overload where the media are so fragmented that you can barely get your audience's attention? And how do you ensure that everyone tells the same story on all those channels?

Carlijn Postma takes you to the place where content is the product and where people know how to attract and retain an audience: Ho...

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Sustainable Marketing: How to Drive Profits with Purpose by Michelle Carvill, Gemma Butler, and Geraint Evans

In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability.

Brands are now expected to convey understanding and concern when it comes to matters such as climate change, carbon footprints, and employee welfare.

Most importantly ...

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Replay of the monthly B2B Growth Show "Book Talk" about books recently featured on The Marketing Book Podcast

  • Cumulative Advantage: How to Build Momentum for Your Ideas, Life, and Business Against All Odds by Mark Schaefer
  • Stand-out Marketing: How to Differentiate Your Organization in a Sea of Sameness by Simon Kelly, Paul Johnston, and Stacey Danheiser
  • The Strategy Mindset 2.0: A Practical Guide To The Design and Implemen...
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    Selling From The Heart: How Your Authentic Self Sells You! by Larry Levine

    Sales have changed in the last 30 years. Gone are the days of manipulative and pushy salespeople who rely on charm to get sales.

    Selling From The Heart is the new economy where relationships matter and old-school techniques just don’t work anymore. Relationships are what will fuel your sales funnel and allow you to reach your sales goals.

    Social media is a g...

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    Ultimate Guide to Google Ads by Perry Marshall, Mike Rhodes, and Bryan Todd

    Covering the latest breaking news in Google Ads, this sixth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google Ads Express, Google’s Product Listing Ads, and more.

    Changes in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout.

  • Updates specific to this edition i...
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    The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers by Michael F. Schein

    Master the art and science of using shameless propaganda for personal and social good.

    Influencers have always deployed the power of hype to get what they want. But never in history have people been so susceptible to propaganda and persuasion as they a...

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    Replay of the monthly B2B Growth Show "Book Talk" about books recently featured on The Marketing Book Podcast

    Friday Forward: Inspiration & Motivation to End Your Week Stronger Than It Started by Robert Glazer

    The Influencer Code: How to Unlock the Power of Influencer Marketing by Amanda Russell

    Ultimate Guide to Facebook Advertising by Perry Marshall, Bob Regnerus, and Thomas Meloche

    The Ministry of Common Sense: H...

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    The Experience Economy: Competing for Customer Time, Attention, and Money by Joseph Pine and James Gilmore

    Time is limited. Attention is scarce. Are you engaging your customers?

    Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral?

    Welcome to the Experience Economy, where businesses must form unique connections in order to secure thei...

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    February 26, 2021 75 min

    Sell the Way You Buy: A Modern Approach To Sales That Actually Works (Even On You!) by David Priemer

    When was the last time you enjoyed talking to a salesperson?

    While a Vice President at Salesforce, David Priemer had an epiphany: the very sales tactics his team was using were not working on him. While the company―and his entire profession―was acting with more than enough gusto, they lacked emotional awareness and empathy. Put simp...

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    The Strategy Mindset 2.0: A Practical Guide To The Design and Implementation of Strategy by Dr. Chuck Bamford

    According to strategic planning expert Dr. Chuck Bamford, business strategy is a mixture of instinct and instruction. 

    You already have the instinct—let Bamford provide the instruction you need to hone your business and leadership traits and lead your organization into a bright future. 

    Bamford’s work stands out from other ...

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    Stand-out Marketing: How to Differentiate Your Organization in a Sea of Sameness by Stacey Danheiser, Simon Kelly, and Paul Johnston

    "How do we get customers to choose us over our competitors?"

    In a crowded market, it's imperative to demonstrate that you understand what your customers value and can communicate how you can solve their problems better than the competition.

    Stand-out Marketing presents original research th...

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    Cumulative Advantage: How to Build Momentum for your Ideas, Business and Life Against All Odds by Mark Schaefer

    At its essence, marketing today is about answering one question: “How can we be heard?” How can we rise above the din of infinite options to create sustainable meaning with an audience or group of customers? Following the old rules of digital engagement is not enough … not nearly enough. Even being "great" is insu...

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    Replay of the monthly B2B Growth Show "Book Talk" about books recently featured on The Marketing Book Podcast

  • The Visual Sale: How to Use Video to Explode Sales, Drive Marketing, and Grow Your Business in a Virtual World by Marcus Sheridan and Tyler Lessard
  • The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers by Erik Peterson and Tim Riesterer
  • Unfiltered Marketing: 5 Rules to Win Back Trust, Cred...
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    The Smart Marketing Book: The Definitive Guide to Effective Marketing Strategies by Dan White

    In today’s complex commercial environments, marketing has become a central aspect of every successful business. Businesses need flexible, effective means of gaining commercial traction by managing their relationships with audiences, stakeholders, and competitors. They require effective marketing and branding that move beyond the standard f...

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    The Ministry of Common Sense: How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate BS by Martin Lindstrom

    A humorous yet practical five-step guide to ridding ourselves—and our companies—of the bureaucratic bottlenecks and red tape that plague every office

    You try to reserve a conference room for a crucial client meeting via your company’s new-and-improved computer service, only to find that every conference room is bo...

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    Ultimate Guide to Facebook Advertising by Perry Marshall, Bob Regnerus, and Thomas Meloche

    New Customers Are Waiting...Find Them On Facebook

    Facebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users.

    Advertising expert Perry Marshall is joined by co-authors Bob Regnerus and Thomas Meloche as he walks you through Facebook Advertising and its nua...

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