The Marketing Book Podcast

The Marketing Book Podcast

Fun, weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian.

Episodes

July 23, 2021 61 min

Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience by Janine Kurnoff and Lee Lazarus

A practical, easy-to-use guide to transform business communications into memorable narratives that drive conversations―and your career―forward

In Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience, visual communication and storytelling experts Janine Kurnoff a...

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Social Media For Small Business: Marketing Strategies for Business Owners by Franziska Iseli

Discover how social media can transform your business and help you attract more customers

Social Media For Small Business delivers a step-by-step guide to unlocking the potential of social media to grow your business.

Award-winning author and entrepreneur Franziska Iseli walks you through how to use Facebook, LinkedIn, Instagram, YouTube, T...

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Find Your Red Thread: Make Your Big Ideas Irresistible by Tamsen Webster

You have a terrific idea. It’s so powerful that it could change a life, a market, or even the world. There’s just one problem: others don’t see its power—yet. If you truly value the possibility of your idea, then you’re ready to find your Red Thread—the throughline that connects your idea to your audience’s hearts and minds.

The best part is, the Red Thread al...

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The Digital Pivot: Secrets of Online Marketing by Eric Schwartzman

What’s the secret to driving demand, and generating leads and revenue online? What’s a digital transformation, and why do some companies succeed while others fail? And how do you stage a winning digital pivot?

In this book, Eric Schwartzman, bestselling author of Social Marketing to the Business Customer, explains what successful digital marketers do differently.

Th...

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The Sh*t They Never Taught You: What You Can Learn From Books by Adam Ashton and Adam Jones

Have you ever stumbled upon a piece of life-changing knowledge that made you think: why the hell didn't someone tell me this sooner?!

Millions of people have listened to Adam and Adam on the What You Will Learn podcast, where they have spent tens of thousands of hours studying the best ideas from the greatest minds on the planet.

Their m...

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The Language of Global Marketing: Translate Your Domestic Strategies into International Sales and Profits by Wendy Pease

A domestic strategy and only one language mean lost revenue and missed opportunities. Your business could be exploding on a global level. If your business wants international growth across borders into global industries, pursuing buyers without considering their culture or by using a machine translation hurts you...

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Teenage Wastebrand: How Your Brand Can Stop Struggling and Start Scaling by Evelyn Starr

Has your business hit a wall? Have you struggled to figure out why?

Business owners bear the burden of chief brand builder. You think it will get easier once you get past start-up mode, but growth brings more to manage, not less.

It’s hard to know if you’re doing well.

When your numbers climb, they signal success to you. But then they level off...

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Marketing Book Podcast host Douglas Burdett interviewed on Josh Feinberg’s new B2B Digitized Podcast

https://www.b2bdigitized.com/douglas-burdett-host-at-the-marketing-book-podcast/

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June 11, 2021 67 min

Humanizing B2B: The New Truth in Marketing That Will Transform Your Brand and Your Sales by Paul Cash and James Trezona

There’s a new truth in B2B marketing: if you want to move products, you need to move minds.

Most companies suffer from a delusion, and it’s this: that buyers always make decisions in a rational, logical, and economic way. The result is a slew of features-driven B2B marketing that few people really care about. In r...

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Mark Schaefer stops by The Marketing Book Podcast to share how he writes best-selling marketing books.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/how-to-write-marketing-book-mark-schaefer

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Winning Digital Customers: The Antidote to Irrelevance by Howard Tiersky

Customers today expect the brands they deal with to deliver an increasingly outstanding and seamless digital experience. Those that do are thriving. Those that don't are becoming increasingly irrelevant. Executives charged with leading any aspect of digital face many challenges, which often include:

  • Organizational resistance
  • Outdated technology
  • Inadequate fu...
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    May 28, 2021 76 min

    Content Inc., (2nd ed.): Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money) by Joe Pulizzi

    From one of today's leading experts in content marketing, Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services.

    Do you create digital content? Well, this is the business model you've been ...

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    May 21, 2021 98 min

    Badvertising: An Expose of Insipid, Insufferable, Ineffective Advertising by Jim Morris

    Jim Morris has been responsible for some of the most memorable ad campaigns in history. He knows best that bad ads don’t just create themselves. Part indictment on the advertising industry, part cautionary tale on what not to do with your ads, Jim pulls no punches to better advertising people everywhere.

    How can the ad industry even exist when a...

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    May 14, 2021 50 min

    You're Invited: The Art and Science of Cultivating Influence by Jon Levy

    Regardless of what you want to accomplish, from growing your business, creating a great company culture, championing a social cause, or affecting your habits, you can’t do it alone. The people around you define your success (whatever that means for you) and they have the potential to change the course of your life.

    That’s what You’re Invited is about: The ...

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    Performez Vente (How to Perform in Sales) by Olivier Cussac, Alexandra David Ardite, and Olivier Guérin.

    A fun conversation in English with Olivier Guérin about this new book, which is available only in French. 

    Click here for this episode's website page with the links mentioned during the interview...

    https://www.salesartillery.com/marketing-book-podcast/performez-vente-olivier-guérin

     

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    Get the Word Out: Write a Book That Makes a Difference by Anne Janzer

    What message do you want or need to share with the world? Are you ready to add your voice to the conversation, expand your impact, and influence others as an author?

    Write the book you want to see in the world.

    Get the Word Out is a guide to writing a nonfiction book or memoir grounded in a sense of purpose.

    This practical and inspiring book offers advice for eve...

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    April 30, 2021 87 min

    Marketing 5.0: Technology for Humanity by Philip Kotler, Hermawan Kartajaya and Iwan Setiawan

    Rediscover the fundamentals of marketing from the best in the business. 

    In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. 

    In a new age when marketers are struggling with the digital transformati...

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    The Undefeated Marketing System: How to Grow Your Business and Build Your Audience Using the Secret Formula That Elects Presidents by Phillip Stutts

    You hate politicians. Who doesn't in today's world?

    But you have more in common with politicians than you may think: you both need a proven, foolproof marketing system to succeed in today's tumultuous marketplace. The stakes have always been high, but with so much economic ...

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    Activate Brand Purpose: How to Harness the Power of Movements to Transform Your Company by Scott Goodson and Chip Walker

    The greatest challenge facing leaders is activating and actioning purpose-based brands to the people who matter inside the company and out.

    Recent statistics prove that more than 87% of consumers would purchase a product because a company advocated for an issue they cared about, and more than two-thirds would ref...

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