The Marketing Book Podcast

The Marketing Book Podcast

Fun, weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian.

Episodes

August 12, 2022 101 min

Undisruptable: A Mindset of Permanent Reinvention for Individuals, Organisations and Life by Aidan McCullen

About the Book:

Understand the barriers to change and cultivate a reinvention mindset that will make you impervious to disruption

In our world of incessant change, we are all threatened by volatility, uncertainty, complexity, and ambiguity—at the individual and organizational levels. Undisruptable will give you a new lens thr...

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Indispensable Brand: Move from Invisible to Invaluable by Mitch Duckler

About the Book:

What makes your brand indispensable?

Increasing market share, commanding premium price points, enhancing profit margins--the overall growth and enduring success of your business are inextricably linked to the strength of your brands.

Whether it is a corporate, business unit, or product brand in question, your challenge is to identify a meaningfu...

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Selling the Price Increase: The Ultimate B2B Field Guide for Raising Prices Without Losing Customers by Jeb Blount

About the Book:

A practical guide for successfully navigating the single greatest growth and profit improvement opportunity for B2B enterprises: price increases

The payoff for implementing price increases without losing customers is massive! Effective price increase campaigns are far more effective at boosting topline ...

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Selling Your Expertise: The Mindset, Strategies, and Tactics of Successful Rainmakers by Robert Chen

About the Book:

How do rainmakers consistently and continuously sell their ideas and grow their client base? What is the secret to their ongoing success?

Whether they are in accounting, consulting, investment banking, law, or any other type of professional service, it’s not just their knowledge, experience, and unique services that ...

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Marketing Artificial Intelligence: AI, Marketing, and the Future of Business by Paul Roetzer and Mike Kaput

About the Book:

Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts. The truth is, AI possesses the power to change everything.

While AI-powered marketing technologies ma...

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Selling Through Tough Times: Grow Your Profits and Mental Resilience Through any Downturn by Paul Reilly

About the Book:

As a sales professional, you know that it’s harder to sell in tough times―whether it’s a recession, industry-wide challenge, or global pandemic.

You may also have noticed that some salespeople and managers not only survive but thrive through tough times. How do they do it? What do they do to thrive through advers...

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From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans by Jon Picoult

About the Book:

If you’re aspiring to satisfy your customers, then you’re aspiring to mediocrity.

That’s the fascinating premise of From Impressed to Obsessed, a book that will fundamentally change how you think about creating a successful, beloved business.

Acclaimed customer experience expert Jon Picoult explains why bu...

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June 24, 2022 65 min

Black Goldfish: 10 Keys to Creating a Differentiated Experience by Stan Phelps

About the Book:

Your brand today is no longer what you tell people it is. It is the differentiated experience (DX) your employees deliver. It is what you stand for and how your customers feel about you. And most importantly, your brand is what your customers and employees tell others about their experience.

Black Goldfish is an amalgam of the first 10 co...

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The Carbon Almanac: It's Not Too Late with Seth Godin and David Meerman Scott

About the Book:

When it comes to the climate, we don’t need more marketing or anxiety. We need established facts and a plan for collective action.

The climate is the fundamental issue of our time, and now we face a critical decision. Whether to be optimistic or fatalistic, whether to profess skepticism or to take action.

Yet it seems we can barely agr...

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Elite Sales Strategies: A Guide to Being One-Up, Creating Value, and Becoming Truly Consultative by Anthony Iannarino

About the Book:

Accelerate your sales career with this how-to book from an expert in sales

In Elite Sales Strategies, expert sales leader Anthony Iannarino offers his philosophy about becoming a commercial success.

This guidebook provides unique insights into how to approach every sale by serving your clients from a...

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Influence Is Your Superpower: The Science of Winning Hearts, Sparking Change, and Making Good Things Happen by Zoe Chance

About The Book:

“The new rules of persuasion for a better world.” —Charles Duhigg, author of the bestsellers The Power of Habit and Smarter Faster Better

Rediscover the superpower that makes good things happen, from the professor behind Yale School of Management's most popular class.

You were born influentia...

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The Revenue Acceleration Playbook: Creating an Authentic Buyer Journey Across Sales, Marketing, and Customer Success by Brent Keltner

About the Book:

Want to accelerate your sales? Stop selling, and start connecting.

Today’s buyers are inundated with sales pitches coming at them from websites, peer reviews, social media, and email blasts. Is it any wonder they’re overloaded, overwhelmed, and tuned out?

The fact is, product-centered...

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How to Grow Your Business Like a Weed: A Complete Strategy for Unstoppable Growth by Stu Heinecke

About the Book:

“Weeds scale faster than any business. It’s in their DNA.”

- Kathy Ireland, CEO, Kathy Ireland Worldwide

A playbook for growing your business no matter the circumstances.

Hall-of-Fame-nominated marketer, bestselling author, and Wall Street Journal cartoonist Stu Heinecke shares his fascination with weeds and how anyone ...

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May 20, 2022 61 min

Fans First: Change The Game, Break The Rules & Create An Unforgettable Experience by Jesse Cole

About the Book:

The Savannah Bananas should not exist.

You can't name any of their players. They play in a 1920s-era ballpark with no ads or billboards. They play in kilts, stilts, and stilettos. They even have an all-grandma dance team: the Banana Nanas.

Everything the Bananas do is unconventional. It shouldn’t work.

And yet the...

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The Conversion Code: Stop Chasing Leads and Start Attracting Clients (2nd Edition) by Chris Smith

About the Book:

In The Conversion Code: A Step-by-Step Guide to Marketing and Sales that Will Grow Your Business Faster, Second Edition, digital marketing and lead conversion expert Chris Smith delivers the ultimate exploration of the marketing and advertising tactics that are successfully generating higher quality leads that are easie...

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The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly (8th Edition) by David Meerman Scott

About the Book:

The new eighth edition of the pioneering guide to generating attention for your idea or business is jam-packed with new and updated techniques

As the ways we communicate continue to evolve, keeping pace with the latest trends in socia...

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Competing on Thought Leadership: How Great B2B Companies Turn Expertise Into Revenue by Robert Buday

About the Book:

“Thought leadership” is now a core part of the business lexicon. Numerous corporate websites devote whole sections to it. Entire conferences are built around it (TED and the World Economic Forum as the most exclusive ones). It’s at the center of sophisticated, high-ticket PR campaigns.

Thousands of people are making ...

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Sell Without Selling Out: A Guide to Success on Your Own Terms by Andy Paul

About the Book:

Forget everything you learned about selling.

Persuasion is not a sales skill―it’s a blunt instrument of last resort that sellers use when they don’t know how to influence the choices their buyers make.

It’s the weapon of choice for mindless, uninspired sellers: the sales zombies who have stopped learning and stopped improving.

Wouldn’t you r...

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Get Your Startup Story Straight: The Definitive Storytelling Framework for Innovators and Entrepreneurs by David Riemer

About the Book:

In a world that’s been turned upside down by a pandemic, social upheavals, environmental disasters, and economic disruptions, the need for reinvention is paramount.

While many entrepreneurs and innovators have brilliant ideas, they desperately need the skills to successfully articulate their vision...

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An Audience of One: Drive Superior Results by Making the Radical Shift from Mass Marketing to One-to-One Marketing by Jamie Turner and Chuck Moxley

About the Book:

The breakthrough marketing strategy today’s leading companies are using to change consumer behavior and drive revenue to the bottom line.

One-to-one marketing is the breakthrough strategy today’s top brands are using to generate meaningful conversations with customers on...

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