All Episodes

April 30, 2021 87 min

Marketing 5.0: Technology for Humanity by Philip Kotler, Hermawan Kartajaya and Iwan Setiawan

Rediscover the fundamentals of marketing from the best in the business. 

In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. 

In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.  

Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: 

  • Artificial Intelligence for marketing automation 
  • Agile marketing 
  • “Segments of one” marketing 
  • Contextual technology 
  • Facial recognition and voice tech for marketing 
  • The future of Customer Experience (CX) 
  • Transmedia storytelling 
  • The “Whatever-Whenever-Wherever” service delivery 
  • “Everything-As-A-Service” business model 
  • Internet of Things and blockchain for marketing 
  • Virtual and augmented reality marketing 
  • Corporate activism 
  • Perfect for traditional and digital marketers and students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights.

    Click here for this episode's website page with the links mentioned during the interview...

    https://www.salesartillery.com/marketing-book-podcast/marketing-5.0-philip-kotler

    Share
    Mark as Played

    Chat About The Marketing Book Podcast

    Advertise With Us

    Popular Podcasts

    Crime Junkie
    The Breakfast Club

    The Breakfast Club

    The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Angela Yee And Charlamagne Tha God!

    The Daily

    The Daily

    This is what the news should sound like. The biggest stories of our time, told by the best journalists in the world. Hosted by Michael Barbaro. Twenty minutes a day, five days a week, ready by 6 a.m.

    For You

      Music, radio and podcasts, all free. Listen online or download the iHeartRadio App.

      Connect

      © 2021 iHeartMedia, Inc.