The AI Marketing Companion
The AI Marketing Companion, hosted by Sandy Carter, is the world's most entertaining marketing podcast. Sandy is a bestselling author of "AI First, Human Always," a Forbes Top 150 contributor, and a keynote speaker at Davos, CES, SXSW, and the United Nations. She took the mic in January 2026 from founding host Mark Schaefer, carrying forward 13 years of laugh-out-loud conversation, surprise guests, and sharp insight. New episodes dig into AI, agentic commerce, and the future of digital business, always fun, always interesting, always ready to turn your marketing intellect up to 11
Episodes
Anthropic's Claude has officially surpassed ChatGPT in enterprise adoption—but that's not the biggest story.
The real shift is happening beneath the surface.
In this episode of AI Marketing Companion, Sandy Carter sits down with Shawn Reddy of Team Nebula to explore why businesses are moving beyond prompts and chatbots toward dynamic AI workflows that can execute real work.
From content creat...
AI has solved one of marketing's oldest problems: creating content at scale.
Now it may be creating a new one.
In this episode of The AI Marketing Companion, Sandy Carter welcomes Simon Davis, Co-Founder and CEO of wearemighty, to discuss the growing challenge of maintaining originality in an era of unlimited AI-generated content.
Simon shares how a request for 25 million branded ass...
Will AI take your marketing job?
That's exactly what this conversation explores.
In this mother-daughter discussion, we talk about how AI is changing marketing, creativity, and the future of work. Instead of fear, we focus on understanding how AI can actually help marketers think better, move faster, and create smarter.
We discuss:
• How AI is transforming marketing jobs
• Why AI should be used as a system, not just ...
Described AI is changing marketing faster than any technology shift we've seen before. The question is no longer whether marketers should use AI. The question is who will use it well enough to win.
In just 30 minutes, you'll learn the five AI First lessons every marketer needs right now to stay relevant, drive measurable business outcomes, and lead in a world where agents, automation, and intelligent systems are becoming part of ev...
Everyone is talking about agentic commerce. DaVinci and OpenAI just shipped it. Sandy Carter
sits down with Diaz Nesamoney to unpack what the news means for marketers who are still
chasing clicks while the storefront moves into ChatGPT, Gemini, and Claude. Diaz breaks down
the brand control crisis, the content architecture overhaul every CMO needs this quarter, and
the zero-party intent data hiding inside conversati...
Dan Nestle, founder of Lilypath, joins Sandy Carter on The Marketing Companion to unpack a shift most professionals have not noticed yet. AI systems are now interpreting, ranking, and recommending people before any human ever clicks a profile. Dan calls this Authority Intelligence, a new category he built Lilypath to define.
Inside the episode, Dan and Sandy cover ...
If your ads are being skipped, your emails are going unread, and your campaigns are blending into the noise, this episode is your wake-up call.
What do Disney, a pool full of sprinkles, the United Nations, and the world's first AI film at Tribeca Film Festival have in common? Michaela Ternasky-Holland. And every single one of those experiences holds a lesson for how you market your brand.
Michaela is an award-winning immersive expe...
What happens when marketing moves beyond campaigns and becomes experience, emotion, and intelligence (AI) combined?
In this episode, I sit down with Kenny Lauer, one of the most dynamic leaders in modern marketing. From early roles at Apple and KPMG to leading global digital experiences at George P. Johnson, serving as VP of Marketing for the Golden State Warriors during their championship era, and now shaping immersive sound-...
She built a 75,000+ member community. Then she shut it down. What she did next reveals the 5 secrets every community builder needs to know.
Dana Malstaff turned Boss Mom from a book into one of the most recognized community brands online, growing a massive movement of entrepreneurs and mothers who refuse to choose between ambition and family.
In this episode, Dana shares 5 community building secrets that most people will neve...
OpenClaw is the hottest open source AI agent in marketing and in this episode Shawn Reddy from Cliqk pulls back the curtain. He walks us through the OpenClaw dashboard live, demonstrates social media scraping in action and shows the complete setup process so you can see exactly what it takes to get started.
This isn't another episode about AI theory. Shawn shows us the real marketing use cases working today including socia...
One of the Top Marketing Trends in 2026. AI search is about to overtake traditional search by 2028, and the implications for marketers are massive. In this episode, Sandy Carter sits down with content strategy expert Andy Crestodina to unpack the rise of GEO (Generative Engine Optimization) and why it is radically different from the SEO we all know. You'll hear why AI-generated recommendations convert at higher rates, and how...
Marketing is scaling faster than humans can adapt—and most leaders are underestimating the shift. In this conversation with Sandy Carter, Ray Wang, CEO and founder of Constellation Research, and Liz Miller, former leader of the CMO council, and analyst at Constellation Research, reveal what's changed in just two years: AI agents embedded in org charts, accountability rising as decisions digitize, and why selling to humans sti...
In his final episode as host of The Marketing Companion, Mark Schaefer reflects on the story of a show that beat the odds. This episode has the ups, the downs, and funniest moments from 13 years of the world's most entertaining podcast.
Sure, we want our marketing to connect with customers in a human and emotional way. But maybe a bigger short-term win is a humane approach that provides people with the help they need as quickly and effortlessly as possible. And that might be the perfect role for AI. Mark Schaefer and Mathew Sweezey talk about this important role and the emphasis on humane versus human.
Popular Podcasts
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Hey Jonas! The official Jonas Brothers podcast. Hosted by Kevin, Joe, and Nick Jonas. It’s the Jonas Brothers you know... musicians, actors, and well, yes, brothers. Now, they’re sharing another side of themselves in the playful, intimate, and irreverent way only they can. Spend time with the Jonas Brothers here and stay a little bit longer for deep conversations like never before.
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by Audiochuck Media Company.
Building on the belief that a deeper understanding of the natural world enriches all of our lives, host Steven Rinella brings an in-depth and relevant look at all outdoor topics including hunting, fishing, nature, conservation, and wild foods. Filled with humor, irreverence, and things that will surprise the hell out of you, each episode welcomes a diverse group of guests who add their own expertise to the vast world of the outdoors. Part of The MeatEater Podcast Network.
Where the world and America meet, with episodes each weekday. The world is changing. Decisions made in the US and by the second Trump administration are accelerating that change. But they are also a symptom of it. With Asma Khalid in DC, Tristan Redman in London, and the backing of the BBC’s international newsroom, The Global Story brings clarity to politics, business and foreign policy in a time of connection and disruption. Come and join us our live event. You can register for Castfest tickets here: https://www.bbc.co.uk/showsandtours/shows/castfest-2026