The AI Marketing Companion

TIME Top 100 creator Shira Lazar shares her creator playbook.

Before "creator" became a career path, Shira Lazar was already building one. In this episode of The AI Marketing Companion, Shira shares the lessons she's learned from more than 15 years of building media brands, identifying trends, and helping creators navigate a rapidly changing digital landscape.

Timestamps

00:00 Introduction and Shira's journey from early di...

Cathy Hackl on what AI is doing to brands. Fewer than 10% of the sources AI assistants cite rank in Google's top 10 for the same question. Your brand equity moved and nobody sent a memo.

Cathy Hackl has spent a decade being early. She was calling the metaverse before most boardrooms could spell it. USA Today named her one of the best predictors of tech behavior in the world, Newsweek named her a top AI visionary, and she i...

The biggest disruption in marketing history isn't coming for your job. It's coming for your customer.

In this episode of The AI Marketing Companion, Sandy Carter sits down with bestselling author, keynote speaker, and marketing thought leader Mark Schaefer to explore one of the biggest shifts happening in business today: AI isn't just changing marketing—it is fundamentally changing the people we market to.

Mark explains why w...

America turns 250 this year. Every brand on the planet is reaching for the moment. And most of them are about to miss it completely.

Michael Quinn has spent years studying why, and what to do instead. He is a 3x LinkedIn Top Voice with a following above 360,000, a Forbes Coaches Council member, and the founder of Tenova LLC, with a monthly social reach that exceeds two million people. He kn...

A few weeks ago, I was talking with a marketing leader who summed up the challenge facing most teams in a single sentence:

"We need to create three times more content with the same number of people."

I suspect that sounds familiar.

Every platform wants more. LinkedIn wants consistency. Short-form video is consuming marketing calendars. Leadership wants greater visibility. Customers expect faster responses. Somehow, all of that has ...

Anthropic's Claude has officially surpassed ChatGPT in enterprise adoption—but that's not the biggest story.

The real shift is happening beneath the surface.

In this episode of AI Marketing Companion, Sandy Carter sits down with Shawn Reddy of Team Nebula to explore why businesses are moving beyond prompts and chatbots toward dynamic AI workflows that can execute real work.

From content creat...

AI has solved one of marketing's oldest problems: creating content at scale.

Now it may be creating a new one.

In this episode of The AI Marketing Companion, Sandy Carter welcomes Simon Davis, Co-Founder and CEO of wearemighty, to discuss the growing challenge of maintaining originality in an era of unlimited AI-generated content.

Simon shares how a request for 25 million branded ass...

Will AI take your marketing job?

That's exactly what this conversation explores.

In this mother-daughter discussion, we talk about how AI is changing marketing, creativity, and the future of work. Instead of fear, we focus on understanding how AI can actually help marketers think better, move faster, and create smarter.

We discuss:
• How AI is transforming marketing jobs  
• Why AI should be used as a system, not just ...

Described AI is changing marketing faster than any technology shift we've seen before. The question is no longer whether marketers should use AI. The question is who will use it well enough to win.

In just 30 minutes, you'll learn the five AI First lessons every marketer needs right now to stay relevant, drive measurable business outcomes, and lead in a world where agents, automation, and intelligent systems are becoming part of ev...

Everyone is talking about agentic commerce. DaVinci and OpenAI just shipped it. Sandy Carter
sits down with Diaz Nesamoney to unpack what the news means for marketers who are still
chasing clicks while the storefront moves into ChatGPT, Gemini, and Claude. Diaz breaks down
the brand control crisis, the content architecture overhaul every CMO needs this quarter, and
the zero-party intent data hiding inside conversati...

Dan Nestle, founder of Lilypath, joins Sandy Carter on The Marketing Companion to unpack a shift most professionals have not noticed yet. AI systems are now interpreting, ranking, and recommending people before any human ever clicks a profile. Dan calls this Authority Intelligence, a new category he built Lilypath to define.

Inside the episode, Dan and Sandy cover ...

If your ads are being skipped, your emails are going unread, and your campaigns are blending into the noise, this episode is your wake-up call.

What do Disney, a pool full of sprinkles, the United Nations, and the world's first AI film at Tribeca Film Festival have in common? Michaela Ternasky-Holland. And every single one of those experiences holds a lesson for how you market your brand.

Michaela is an award-winning immersive expe...

What happens when marketing moves beyond campaigns and becomes experience, emotion, and intelligence (AI) combined?

In this episode, I sit down with Kenny Lauer, one of the most dynamic leaders in modern marketing. From early roles at Apple and KPMG to leading global digital experiences at George P. Johnson, serving as VP of Marketing for the Golden State Warriors during their championship era, and now shaping immersive sound-...