The Marketing Companion

The Marketing Companion

The world’s most entertaining marketing podcast! Mark Schaefer and a rotation of brilliant guest hosts provide new marketing insights and timely advice that help you navigate the future of digital business, The Marketing Companion is always fun, always interesting, and always on-target with ideas that will turn up your marketing intellect to an “11.”

Episodes

April 21, 2025 41 mins

In this highly intimate and vulnerable show, Mark Schaefer and Dana Malstaff discuss the times in their lives when they've had to keep a business running through illness, loss, and betrayal. To be human is to suffer and the world doesn't stop for us when the suffering comes. Mark and Dana share how they have kept going even through the hardest moments in their lives. A Marketing Companion episode you won't soon forget.

Mark as Played

How do we break through the noise in industries that have normalized dull? You're about to embark on a crazy journey of misfit Barbies, back alley tee shirts, and criminal wine as Mark Schaefer and Carla Johnson explore the crisis of imagination in marketing. We all want to do better work ... what is holding us back? Plenty, as it turns out! 

Mark as Played
March 24, 2025 31 mins

It's harder than ever to keep up with the world and you can't do it alone. Mark Schaefer and Jay Acunzo share their favorite strategies for tapping into expert advice and staying relevant in a fast-changing world. 

Mark as Played
March 10, 2025 32 mins
Are you working on your personal brand? I hope so! It's like an insurance policy for your career. But what happens when you out-grow your brand and it's time to climb a new mountain? Moving on can be difficult and emotional. Amanda Russell discusses the next step in her journey and why it was time to take a risk.
Mark as Played
February 24, 2025 35 mins

New co-host Andy Crestodina unwraps the hottest topic on the web these days — the impact of AI on SEO. Most websites are starting to get hits from AI sites, and Mark Schaefer reports that he's gained new customers. But what is the secret to success? Mark and Andy also debate LinkedIn newsletters — is it too late to find success? Is it robbing readers from your website?

Mark as Played
February 17, 2025 31 mins

In this special episode, the legendary host of the Marketing Book podcast, Douglas Burdett, comes out of retirement to interview Mark Schaefer about his new book "Audacious: How Humans Win in an AI Marketing World." From now on, "competent" doesn't cut it. The bots are coming but we still own crazy. This is a time to ignite the human fireworks of creativity if marketing professionals are to transcend the threat from artificial inte...

Mark as Played
February 10, 2025 34 mins
As we hurtle into the AI Era, there will be many unintended consequences, and one of them might be a cognitive decline. Early research shows that as we increasingly depend on AI for our thinking and decisions, our brains become lazy. What are the implications for education? Are we re-defining humanity or returning to a simpler time before information overload?
 
Paul Roetzer and Mark Schaefer also discuss...
Mark as Played
January 27, 2025 37 mins
In an AI world, the need for human connection will be more profound than ever. Dana Malstaff and Mark Schaefer talk about new ideas to integrate a human connection into AI prompts, communities, and content strategies. Here are some truly unique ideas that will make you re-think how you connect with customers and audiences. 
Mark as Played
January 13, 2025 31 mins
Mark Schaefer and Mathew Sweezey pluck out a few big trends that have them excited for the new year. From the executive implications of AI to a focus on premium experiences, this is a fascinating exploration of what's coming next.
 
Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebel...
Mark as Played
In this fun and thought-provoking show, Mark Schaefer and Jay Acunzo challenge each other with the best questions they could ask each other — and then dissect the beauty of the question. Amp up you content game by listening to this extraordinary debate!
 
Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand...
Mark as Played
December 16, 2024 14 mins

In this mind-bending episode, Mark Schaefer demonstrates why NotebookLM has taken the AI world by storm. 

Mark as Played
Keith Jennings talks about how Mark Schaefer's new book became a catalyst for his career reinvention. Mark and Keith discuss their history of personal reinvention and the three questions they use to judge whether they are stagnating on the job. This is Keith's final episode on the show and Mark announces two new co-hosts for the podcast's 14th season.
 
Mark as Played
November 18, 2024 31 mins
Mark Schaefer and Paul Roetzer dissect several evolving AI-related developments, including the emerging emotional bond between children and AI bots, a humanoid fine artist, how AI is transforming education, and more.
Mark as Played
November 4, 2024 47 mins
Mark Schaefer brings LinkedIn expert Richard Bliss onto the show. Richard covers basic LinkedIn strategy, the role of AI and bots, collaborative content, emerging role of video and more. This episode contains bonus Q&A content about LinkedIn newsletters, streaming video, and LinkedIn for newbies.
 
Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 book...
Mark as Played
October 21, 2024 35 mins

Marketing visionary Dana Malstaff built one of the most successful communities on the planet. With 80,000 members, it was a revenue engine and an inspiration to her enthusiastic followers. Here why Dana decided to start over. This will be one of the most moving and inspiring stories of leadership and courage you'll hear. 

Mark as Played
October 7, 2024 33 mins
Every keynote speaker and content creator knows the value of that signature story – a tale that drives home a point with passion, insight, and a little drama. But how do you come up with these stories, and how do you craft them to serve you well in your marketing?
 
Mark Schaefer and Jay Acunzo explore this topic in this new episode. You'll learn how each identifies, nurtures, and delivers their best stor...
Mark as Played
September 23, 2024 30 mins
Ed Sheeran launched a new hot sauce in cooperation with Heinz. It makes so much sense. Ed doesn't have to harvest the tomatoes and make anything! Why aren't more bands launching products with influencers?
 
While celebrity endorsements have been around for ages, giving stars a stake in an actual product has been rarer. Meanwhile, influencers are launching their own products – with or without the brands. W...
Mark as Played
September 9, 2024 32 mins
Mark Schaefer and Keith Jennings explore the role of social objects in marketing. They are everywhere; they drive word-of-mouth marketing, and this is one of the least-explored ideas in the arsenal. Learn how to use social objects for your own business and why this idea is indispensable in the AI Era.
 
Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10...
Mark as Played
August 26, 2024 53 mins

AI is suffering from low adoption, lousy press, fear of job loss, and frankly a confused public. Is it time for AI to embark on some marketing of its own? That's just one of the subjects Mark Schaefer and Paul Roetzer discuss in this new episode of The Marketing Companion. Mark and Paul also cover the future of the AI copyright problem, the new "robber barons" breaking the law to make AI come alive, regulation, new marketing applic...

Mark as Played
August 12, 2024 36 mins
Mark Schaefer and Sara Wilson dive into the red-hot world of brand communities. Who is doing it well and why? What are the challenges? What is the role of influencers and what's next? We'll explore that and more in this new episode.
 
Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Reb...
Mark as Played

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