The Marketing Companion
The world’s most entertaining marketing podcast! Mark Schaefer and a rotation of brilliant guest hosts provide new marketing insights and timely advice that help you navigate the future of digital business, The Marketing Companion is always fun, always interesting, and always on-target with ideas that will turn up your marketing intellect to an “11.”
Episodes
Mark Schaefer is a strategy consultant, college educator, keynote speaker and the author of 10 books including "KNOWN," “Belonging to the Bra...
Mark Schaefer is a strategy consultant, college edu...
Mark Schaefer is a...
Mark Schaefer is a strategy consultant, college educator, keynote speaker and the author of 10 books including "Be...
Mark Schaefer is a strategy consultant, college educator, ke...
AI is everywhere and seemingly everything these days in the world of marketing. But now that we're getting through the magic trick phase of AI we're beginning to observe the powerful impact it could have on culture, community, and careers. Let's begin the discussion today, a discussion that is just starting in our world today.
Mark Schaefer is a strategy consultant,...
Mark Schaefer and nonprofit marketing authority Keith Jennings unwrap new ideas in nonprofit marketing, including a new way to segment audiences, why a focus on "product" enables better nonprofit marketing, and why nonprofits should consider community-based marketing.
In this unique episode, Mark Schaefer talks about how viewing "community" through the lens of brand marketing is not a strategy that works, it is marketing that heals. In fact, community might be the greatest overlooked marketing opportunity in the history of marketing opportunities. The legendary Douglas Burdette serves as a special co-host for this episode. This episode includes a free chapter of Mark...
- His surprising take on "quiet quitting."
- "You don't have to like your employees, but you have to love them."
- Why great speakers act out of a sense of desperation about their message
- Why "business is community, period."
- You...
Mark Schaefer and Mathew Sweezey talk about some of the landmark marketing events of 2022 and project what might be important in the coming year.
Mark Schaefer is a strategy consultant, college educator, keynote speaker and the author of 10 books including "KNOWN" and "Marketing Rebellion." His annual marketing retreat is The Uprising.
Mathew Sweezey is the Co-Founder of...
In five days, one million people signed up for ChatGPT, a sophisticated artificual intelligence program now broadly available in a user-friendly interface. At a minimum this upends our approach to content, social media, research, and strategy. For many, it will be the end of their careers as they've known it.
To help us figure out what's next, I turned to a revered tech ana...
Mark Schaefer and Jay Acunzo re-think content marketing from the ground up, contending that that the personal brand and their trusted audiences may drive strategy more than "helpful content."
Instead of a content department, Mark and Jay think through what a "content culture" would look like that nurtures in-house creators, establishes a space for outside industry thought l...
- Deep research on potential connections
- Creating value that cuts through the noise
- Continual effort to build on momentum
- Establi...
NFTs have been in the news so much lately, and there's so much to learn! In this show, Mark Schaefer and Mathew Sweezey talk about NFTs as a tool to build community, loyalty, and brand identity through some exciting new use cases.
Social listening platforms are meaningless when it comes to young people today. Gen Z is hiding out in their digital campfires on Fortnite, Roblox and other hard-to-reach places. Mark Schaefer and Sara Wilson discuss how this new generation of tastemakers are re-defining community, marketing, and how we reach our customers.
Sara Wilson is a journalist-turned-social-marketer (former Facebook & Instagram...
Mark Schaefer and Dennis Yu get out their crystal balls to look at the biggest impacts on marketers in the next two years. Will it be the metaverse? NFTs? Influencer marketing? The hosts don't always agree on this but you'll gain a fascinating perspective on what's coming next!
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