The Marketing Companion

The Marketing Companion

The world’s most entertaining marketing podcast! The Marketing Companion brings you laugh-out-loud comedy, “celebrity” guest appearances, and cutting edge marketing insights. With more than 50 years of marketing experience between them, hosts Mark Schaefer and Brooke Sellas deliver insightful, creative commentary on the world of digital business. The Marketing Companion is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.”

Episodes

September 13, 2021

In this show, Mark and Brooke look at a variety of AI innovations that could impact content marketers and consumers, including holograms and deep fakes. They also cover solutions to content overload, stunning new research on post-pandemic consumer trends, and Brooke's go-to karaoke song.

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Mark as Played

Mark Schaefer and Brooke Sellas discuss how technology is opening new "seams of opportunity" in marketing for senior living, virtual meetings, healthcare, real estate, insurance, and other industries. 

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What happens when AI can accurately replicate a conversation with a lost loved one? The personality of a business leader like Steve Jobs? The presence of Jesus or Gandhi? Does it become a tool for healing and great leadership, or will it become the next addiction? Mark and Brooke dissect a case study from the news in this surprising and fascinating discussion.

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One of the most interesting and important trends coming out of the pandemic is Live Commerce. Born in China and now spreading rapidly around the world, this trend combines influencers, streaming, entertainment, and impulse buying. Mark and Booke also discuss the strange influence of Peppa Pig, Instagram's pivot, and why young people are not going into sales. 

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Mark as Played
The wonderful world of marketing continues to evolve! What can we learn from the evolution of streaming services, a disturbing change at TikTok, and re-discovery of the written word (newsletters are HOT!). Plus, a tribute to Zelda.
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After a grueling year, pandemic-weary consumers are heading for the hills. Every vacation venue is over-booked. But what happens when this surge in demand meets an employment crisis? Mark and Brooke kick off the ninth season of The Marketing Companion with their analysis, plus a post-content marketing world, and a dating app for Gen Z.

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The pandemic has created an era of unintended consequences. In this episode, Mark and Brooke present 10 non-obvious emerging trends that could present new opportunities for marketers everywhere. In this exciting show, Mark challenges you to see the world through the lens of "fractures in the status quo."

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Snap seems to be making all the right moves. The stock is soaring and so is revenue. But their latest move is confusing. Or, is it bold and ground-breaking? Mark and Brooke debate the prospects for Snap as well as trends in emotion detection, Gen Z career choices, and Mark's issue with Resting Bitch Face.

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New research points to radical changes on the marketing job front. The good news is, jobs are growing. The bad news is, you might need to upgrade your skillset. Mark and Brooke explore the post-pandemic job market as well the fall-out from the digital ad apocalypse.

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Scott Monty and Tim Washer, creators of the famous Marketing Companion intros do a show takeover and provide their unique perspective on Mark Zuckerberg, influencers, TikTok, and beyond! 

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The hottest topic in marketing is the new emphasis on purpose-driven marketing. Consumers are rapidly organizing and activating online. Is this something every company should adopt, and how do you even begin? Mark Schaefer offers tangible advice. Mark and Brooke also cover the new emoji king and an update on the state of digital ads.

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Business legend Tom Peters leads today's show with a boatload of direct and entertaining advice about compassion, excellence, personal branding, extreme community, and his surprising final thoughts to marketing leaders of the world. 

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This special episode features Raja Rajamannar, the CMO of MasterCard. Raja contends that marketing is deeply flawed and heading for trouble. The answer lies in creating a new marketing mindset recognizing the indisputable consumer truths. 

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Mark and Brooke dissect some of the most interesting and surprising Gen Z trends. Absurd content? Pinterest fans? Hype houses? This and more in the new Marketing Companion episode!

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Mark starts the show with a moving example about how marketing is about helping during this pandemic and Brooke introduces case studies illustrating the emerging power of LiDAR on marketing and advertising.

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February 22, 2021

Mark Schaefer reflects on the fact that there is light at the end of this tunnel!

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February 14, 2021

Mark and Brooke dive into the secrets of personal and marketing momentum and explain how a poor boy growing up in the slums of Philadelphia a century ago changed our view of the world forever.

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In this episode, Mark and Brooke use examples from YouTube and streaming TV to show how the pressure on content marketing is becoming relentless. This episode also features exclusive content from Martin Lindstrom and lessons from Mark's first sabbatical.

 

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The new episode kicks off with Mark answering this question: "Can the internet be used to unite people?" and then the hosts cover some non-obvious trends emerging from the pandemic era.

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January 3, 2021

In this unique episode, Mark and Brooke talk about the personal impact of 2020 on their lives, their most valuable lessons from a year gone wrong, and their hope for 2021.

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