The world’s most entertaining marketing podcast! Mark Schaefer and a rotation of brilliant guest hosts provide new marketing insights and timely advice that help you navigate the future of digital business, The Marketing Companion is always fun, always interesting, and always on-target with ideas that will turn up your marketing intellect to an “11.”
The is the first episode of a re-launch of The Marketing Companion featuring a discussion with Mathew Sweezey, marketing director for Salesforce. In this wide-ranging discussion, we cover trending news items from Facebook and TikTok and then go deep into how influencers are reinventing traditional retail, branding, eCommerce, and entertainment. This will reframe your view of the future of marketing.
In this new episode, Mark Schaefer has a big announcement about the future of the Marketing Companion. Mark and Brooke discuss the evolution of branding as well as trending news from Peloton and Facebook.
In this show, Mark and Brooke look at a variety of AI innovations that could impact content marketers and consumers, including holograms and deep fakes. They also cover solutions to content overload, stunning new research on post-pandemic consumer trends, and Brooke's go-to karaoke song.
Mark Schaefer and Brooke Sellas discuss how technology is opening new "seams of opportunity" in marketing for senior living, virtual meetings, healthcare, real estate, insurance, and other industries.
What happens when AI can accurately replicate a conversation with a lost loved one? The personality of a business leader like Steve Jobs? The presence of Jesus or Gandhi? Does it become a tool for healing and great leadership, or will it become the next addiction? Mark and Brooke dissect a case study from the news in this surprising and fascinating discussion.
One of the most interesting and important trends coming out of the pandemic is Live Commerce. Born in China and now spreading rapidly around the world, this trend combines influencers, streaming, entertainment, and impulse buying. Mark and Booke also discuss the strange influence of Peppa Pig, Instagram's pivot, and why young people are not going into sales.
After a grueling year, pandemic-weary consumers are heading for the hills. Every vacation venue is over-booked. But what happens when this surge in demand meets an employment crisis? Mark and Brooke kick off the ninth season of The Marketing Companion with their analysis, plus a post-content marketing world, and a dating app for Gen Z.
The pandemic has created an era of unintended consequences. In this episode, Mark and Brooke present 10 non-obvious emerging trends that could present new opportunities for marketers everywhere. In this exciting show, Mark challenges you to see the world through the lens of "fractures in the status quo."
Snap seems to be making all the right moves. The stock is soaring and so is revenue. But their latest move is confusing. Or, is it bold and ground-breaking? Mark and Brooke debate the prospects for Snap as well as trends in emotion detection, Gen Z career choices, and Mark's issue with Resting Bitch Face.
New research points to radical changes on the marketing job front. The good news is, jobs are growing. The bad news is, you might need to upgrade your skillset. Mark and Brooke explore the post-pandemic job market as well the fall-out from the digital ad apocalypse.
Scott Monty and Tim Washer, creators of the famous Marketing Companion intros do a show takeover and provide their unique perspective on Mark Zuckerberg, influencers, TikTok, and beyond!
The hottest topic in marketing is the new emphasis on purpose-driven marketing. Consumers are rapidly organizing and activating online. Is this something every company should adopt, and how do you even begin? Mark Schaefer offers tangible advice. Mark and Brooke also cover the new emoji king and an update on the state of digital ads.
Business legend Tom Peters leads today's show with a boatload of direct and entertaining advice about compassion, excellence, personal branding, extreme community, and his surprising final thoughts to marketing leaders of the world.
This special episode features Raja Rajamannar, the CMO of MasterCard. Raja contends that marketing is deeply flawed and heading for trouble. The answer lies in creating a new marketing mindset recognizing the indisputable consumer truths.
Mark and Brooke dissect some of the most interesting and surprising Gen Z trends. Absurd content? Pinterest fans? Hype houses? This and more in the new Marketing Companion episode!
Mark starts the show with a moving example about how marketing is about helping during this pandemic and Brooke introduces case studies illustrating the emerging power of LiDAR on marketing and advertising.
Mark Schaefer reflects on the fact that there is light at the end of this tunnel!
Mark and Brooke dive into the secrets of personal and marketing momentum and explain how a poor boy growing up in the slums of Philadelphia a century ago changed our view of the world forever.
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Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.
You might think you know what it takes to lead a happier life… more money, a better job, or Instagram-worthy vacations. You’re dead wrong. Yale professor Dr. Laurie Santos has studied the science of happiness and found that many of us do the exact opposite of what will truly make our lives better. Based on the psychology course she teaches at Yale -- the most popular class in the university’s 300-year history -- Laurie will take you through the latest scientific research and share some surprising and inspiring stories that will change the way you think about happiness. iHeartMedia is the exclusive podcast partner of Pushkin Industries.
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. Josh and Chuck have you covered.