The Marketing Companion

The Marketing Companion

The world’s most entertaining marketing podcast! Mark Schaefer and a rotation of brilliant guest hosts provide new marketing insights and timely advice that help you navigate the future of digital business, The Marketing Companion is always fun, always interesting, and always on-target with ideas that will turn up your marketing intellect to an “11.”

Episodes

The business case for Personal GPTs

November 20, 2023 • 50 mins

With OpenAi's revolutionary new offering, everyone has the ability to create custom applications -- just by typing commands in your own style. You can create whatever you can imagine! Everyone can be a coder now. Let's cut through the hype and explore the possibilities and constraints of this remarkable technology. Mark Schaefer hosts Paul Roetzer, founder of the Marketing AI Institute. 

Mark as Played

Six pillars of our marketing future

November 6, 2023 • 26 mins

In an unprecedented solo performance, Mark Schaefer discusses his thoughts on where our marketing priorities will be in the next few years. is the metaverse still alive and kicking? Tune it to find out! 

Mark as Played

The beauty of messy marketing

October 23, 2023 • 37 mins
Mark Schaefer and Amanda Russell explore the Pratfall Effect, a psychological model that says we gain trust and credibility through revealing our mistakes. In this fascinating episode, they look at case studies from Mark's dressing habits and a weird burger commercial, to cookies and Mark Zuckerberg's hoodie. Mistakes in marketing can work, but only within a certain context.
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The generosity strategy

October 9, 2023 • 33 mins
Can you base a marketing strategy on generosity? It's complex, exciting, and perhaps a key part of our future in business. Keith Jennings has studied the psychology and sociology of generosity and is convinced it should be a core strategy. Mark and Keith explore this idea and a multitude of angles when kindness counts most of all in this unusual episode!

Mark Schaefer is a strategy consultant,...

Mark as Played

Scaling human-powered marketing

September 25, 2023 • 37 mins
As marketers sort through the new bag of AI magic tricks, it's important to stay centered on real value and the human connection at the center of marketing. In this episode, Mark Schaefer and Dennis Yu take a fresh look at the Human-Centered Marketing Manifesto and debate its relevance in the new digital landscape

Mark Schaefer is a strategy consultant, college educator, keynote speaker,...

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Gen Z Exposed

September 11, 2023 • 35 mins
Sara Wilson and Mark Schaefer attended Z Con, the first conference fully dedicated to Gen Z -- up on by Gen Z leaders. It provided a fascinating glimpse into the minds and memes of a generation that punched above its weight when it comes to cultural influence. In this show you'll get an eye-popping look at what it takes to achieve business and brand success when it comes to this new generation of consumers. 

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The personal impact of AI

August 28, 2023 • 41 mins
Mark Schaefer and Mathew Sweezey discuss how the AI revolution is impacting them as business leaders, entrepreneurs, and simply individuals trying to make their way in the world. Mark and Mathew discuss their current AI priorities, hacks, and the aspects of this development keeping them up at night. Where do they see the pitfalls and opportunities? Find out in this fascinating episode! 
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The unified theory of content success

August 14, 2023 • 33 mins
There are plenty of frameworks for successful content creation, but can ANYBODY breakthrough with a successful blog, podcast, or video series these days ... or does it take some "special sauce?" Mark Schaefer and Jay Acunzo debate the issue and don't always agree in this fascinating episode.
 
Mark and Jay cover what it takes to create a defensible content property, the importance of being pissed off, why...

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The AI hierarchy of content

July 31, 2023 • 39 mins
AI is moving quickly into every crevice of the marketing world but the impact on content has been immediate and profound. Where does AI matter, and where will humans persist and thrive? Mark Schaefer and Amanda Russell discuss a hierarchy of content in the AI world and the impact on the personal brand.

Mark Schaefer is a strategy consultant, college educator, keynote speaker and the author of ...

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Master the Art of Business Narrative

July 17, 2023 • 53 mins
Mark Schaefer and Ketih Jennings reveal the difference between story and narrative as it relates to business strategy. In this wide-ranging discussion, they unpack the role of narrative in branding and corporate influence, Eastern versus Western storytelling style, and more. This episode has special bonus content going deeper on this subject from RISE community members. 
 
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Public speaking in the marketing mix

July 3, 2023 • 43 mins
Dennis Yu and Mark Schaefer explore why public speaking is becoming a more important in the marketing mix. Speaking builds authority and trust and can cut through the disinformation of our world. Mark and Dennis also reveal some of their public speaking highs and lows and reveal their secrets to battle onstage nerves. This episode is a fascinating and fun collection of tips and stories!
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The greatest content marketing experiment in history

June 19, 2023 • 63 mins
This episode provides a behind-the-scenes look at the production of a singularly unique content marketing project. Mark Schaefer pulled together 35 subject matter experts from ten countries to create one of the most unique content experiments in history. Jump into this show to discover Mark Schaefer's biggest personal business risk. There was no going back when these experts decided to move forward with a project that would ch...
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The future of loyalty

June 5, 2023 • 28 mins
"Open Loyalty" is an exciting new idea that transforms traditional notions of loyalty with cutting edge technology. Some of the biggest brands are experimenting with the idea. Let's learn about the future of loyalty with Mathew Sweezey and Mark Schaefer.

Mark Schaefer is a strategy consultant, college educator, keynote speaker and the author of 10 books including "KNOWN," “Belonging to the Bra...

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What is the gist of YOU? Relevance in the AI world

May 22, 2023 • 36 mins
In this era where AI is nipping at the heels of our marketing careers, there is no more important idea than defining how you fit into this new eco-system, or, ad Jay Acunzo puts it, "What is the gist of you?" Jay and Mark Schaefer take a deep dive into the meaning of brand and personal relevance in a world exploding with new creative output. 

Mark Schaefer is a strategy consultant, college edu...

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The luxury brand enigma

May 8, 2023 • 39 mins
In this unique episode. Amanda Russell and Mark Schaefer offer an exclusive look at the extraordinary marketing challenges in the field of marketing. In a world where taste, scarcity, and exclusivity rule, the foundations of mass marketing are meaningless. How do luxury brands connect in a personal way that builds community? There are important lessons here for any marketer!
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What the “Whole Self” Movement Means to Marketers

April 24, 2023 • 38 mins
Should we bring our "whole self" to the marketing profession? A powerful sociological trend is changing norms and expectations of our customers and employees. What are the advantages and disadvantages of vulnerability and self-disclosure? Mark Schaefer and Keith Jennings weigh in!

Mark Schaefer is a strategy consultant, college educator, keynote speaker and the author of 10 books including "Be...

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The new and now of social media marketing

April 10, 2023 • 35 mins
Mark Schaefer and social media marketing expert Denis Yu dive into the most important trends including the true value of the blue check mark, the most powerful platforms right now, the future of TikTok, and the truth behind Facebook's foray into the metaverse. You'll also hear some hair-raising stories about information and privacy! 

Mark Schaefer is a strategy consultant, college educator, ke...

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AI and cultural impact

March 27, 2023 • 40 mins

AI is everywhere and seemingly everything these days in the world of marketing. But now that we're getting through the magic trick phase of AI we're beginning to observe the powerful impact it could have on culture, community, and careers. Let's begin the discussion today, a discussion that is just starting in our world today.

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Cracking the Gen Z Code

March 13, 2023 • 34 mins
Sara Wilson has been studying Gen Z with a detective-like intensity and her new research report gives us a guide for connecting with them. We talk about their hideouts, their curious aesthetic, the role of "faux-stalgia," the importance of the absurd, and much more. Your head will spin with new insights and ideas in this conversation with Mark Schaefer. 

Mark Schaefer is a strategy consultant,...

Mark as Played

Creativity and the true threat of AI

February 27, 2023 • 34 mins
Mark Schaefer and Jay Acunzo take a deep dive into the utility and threat of AI platforms like ChatGPT. They explore the very nature of creativity and Jay explains the three foundational ideas and why AI falls short on two of them. Mark presents a dystopian future view of creativity, a scenario he says is probable in five to 10 years. Ultimately Mark and Jay agree that personal connection through content will determine success...

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