The Marketing Companion

The Marketing Companion

The world’s most entertaining marketing podcast! Mark Schaefer and a rotation of brilliant guest hosts provide new marketing insights and timely advice that help you navigate the future of digital business, The Marketing Companion is always fun, always interesting, and always on-target with ideas that will turn up your marketing intellect to an “11.”

Episodes

July 14, 2025 32 mins
Mark Schaefer and Dana Malstaff discuss practical applications to use ChatGPT to build your own private, personal AI advisors to reach clients, expand your reach, and fuel your personal growth. This is an easy and accessible way to create new capabilities for your business without any coding knowledge.
 
Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 1...
Mark as Played
In this wide-ranging talk with AI marketing strategist Mathew Sweezey, we cover a lot of ground, including AI's need for marketing speed, the human bottleneck, the reality of agents, a softer view of generative AI legal concerns, and reimagining the nature of creativity. 
 
Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books, including "KNOWN," “Be...
Mark as Played
June 16, 2025 35 mins
Are you creating content to build an audience, build a brand, or win the SEO sweepstakes? How does content really work in the world today? It's complicated, but Mark Schaefer and Jay Acunzo have a meeting of the minds in this fast-paced and provocative show. 
 
Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the...
Mark as Played
June 2, 2025 35 mins
Other than AI, is there any word about marketing more prevalent than "authenticity?" And yet, it might be one of the most misunderstood and abused words out there. 
 
In this deeply personal show, Mark Schaefer and Amanda Russell discuss how authenticity can help you, how it can destroy you, and how it might be more of a strategy than a default setting for a personal brand. 
Mark as Played
May 19, 2025 34 mins

New research from Microsoft provides a glimpse of the near-term future of marketing agency life, including AI bosses, agentic employees, and new organizational charts. And, if you're a small agency, this might be your time to shine! Mark Schaefer and Andy Crestodina riff on the implications of te AI-first agency in this new episode of The Marketing Companion.

Mark as Played
May 5, 2025 31 mins

As AI marches forward with speed and power, new questions emerge about how humans thrive in a world of super intelligence. We already see AI creeping into workflows, organizational charts and even our personal relationships. Mark Schaefer and Paul Roetzer look at a few of these topics as they help us navigate an AI-First World. 

Mark as Played
April 21, 2025 41 mins

In this highly intimate and vulnerable show, Mark Schaefer and Dana Malstaff discuss the times in their lives when they've had to keep a business running through illness, loss, and betrayal. To be human is to suffer and the world doesn't stop for us when the suffering comes. Mark and Dana share how they have kept going even through the hardest moments in their lives. A Marketing Companion episode you won't soon forget.

Mark as Played
April 7, 2025 43 mins

How do we break through the noise in industries that have normalized dull? You're about to embark on a crazy journey of misfit Barbies, back alley tee shirts, and criminal wine as Mark Schaefer and Carla Johnson explore the crisis of imagination in marketing. We all want to do better work ... what is holding us back? Plenty, as it turns out! 

Mark as Played
March 24, 2025 31 mins

It's harder than ever to keep up with the world and you can't do it alone. Mark Schaefer and Jay Acunzo share their favorite strategies for tapping into expert advice and staying relevant in a fast-changing world. 

Mark as Played
March 10, 2025 32 mins
Are you working on your personal brand? I hope so! It's like an insurance policy for your career. But what happens when you out-grow your brand and it's time to climb a new mountain? Moving on can be difficult and emotional. Amanda Russell discusses the next step in her journey and why it was time to take a risk.
Mark as Played
February 24, 2025 35 mins

New co-host Andy Crestodina unwraps the hottest topic on the web these days — the impact of AI on SEO. Most websites are starting to get hits from AI sites, and Mark Schaefer reports that he's gained new customers. But what is the secret to success? Mark and Andy also debate LinkedIn newsletters — is it too late to find success? Is it robbing readers from your website?

Mark as Played
February 17, 2025 31 mins

In this special episode, the legendary host of the Marketing Book podcast, Douglas Burdett, comes out of retirement to interview Mark Schaefer about his new book "Audacious: How Humans Win in an AI Marketing World." From now on, "competent" doesn't cut it. The bots are coming but we still own crazy. This is a time to ignite the human fireworks of creativity if marketing professionals are to transcend the threat from artificial inte...

Mark as Played
February 10, 2025 34 mins
As we hurtle into the AI Era, there will be many unintended consequences, and one of them might be a cognitive decline. Early research shows that as we increasingly depend on AI for our thinking and decisions, our brains become lazy. What are the implications for education? Are we re-defining humanity or returning to a simpler time before information overload?
 
Paul Roetzer and Mark Schaefer also discuss...
Mark as Played
January 27, 2025 37 mins
In an AI world, the need for human connection will be more profound than ever. Dana Malstaff and Mark Schaefer talk about new ideas to integrate a human connection into AI prompts, communities, and content strategies. Here are some truly unique ideas that will make you re-think how you connect with customers and audiences. 
Mark as Played
January 13, 2025 31 mins
Mark Schaefer and Mathew Sweezey pluck out a few big trends that have them excited for the new year. From the executive implications of AI to a focus on premium experiences, this is a fascinating exploration of what's coming next.
 
Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebel...
Mark as Played
In this fun and thought-provoking show, Mark Schaefer and Jay Acunzo challenge each other with the best questions they could ask each other — and then dissect the beauty of the question. Amp up you content game by listening to this extraordinary debate!
 
Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand...
Mark as Played
December 16, 2024 14 mins

In this mind-bending episode, Mark Schaefer demonstrates why NotebookLM has taken the AI world by storm. 

Mark as Played
Keith Jennings talks about how Mark Schaefer's new book became a catalyst for his career reinvention. Mark and Keith discuss their history of personal reinvention and the three questions they use to judge whether they are stagnating on the job. This is Keith's final episode on the show and Mark announces two new co-hosts for the podcast's 14th season.
 
Mark as Played
November 18, 2024 31 mins
Mark Schaefer and Paul Roetzer dissect several evolving AI-related developments, including the emerging emotional bond between children and AI bots, a humanoid fine artist, how AI is transforming education, and more.
Mark as Played
November 4, 2024 47 mins
Mark Schaefer brings LinkedIn expert Richard Bliss onto the show. Richard covers basic LinkedIn strategy, the role of AI and bots, collaborative content, emerging role of video and more. This episode contains bonus Q&A content about LinkedIn newsletters, streaming video, and LinkedIn for newbies.
 
Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 book...
Mark as Played

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