The Marketing Companion

The Marketing Companion

The world’s most entertaining marketing podcast! Mark Schaefer and a rotation of brilliant guest hosts provide new marketing insights and timely advice that help you navigate the future of digital business, The Marketing Companion is always fun, always interesting, and always on-target with ideas that will turn up your marketing intellect to an “11.”

Episodes

January 13, 2025 31 mins
Mark Schaefer and Mathew Sweezey pluck out a few big trends that have them excited for the new year. From the executive implications of AI to a focus on premium experiences, this is a fascinating exploration of what's coming next.
 
Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebel...
Mark as Played
In this fun and thought-provoking show, Mark Schaefer and Jay Acunzo challenge each other with the best questions they could ask each other — and then dissect the beauty of the question. Amp up you content game by listening to this extraordinary debate!
 
Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand...
Mark as Played
December 16, 2024 14 mins

In this mind-bending episode, Mark Schaefer demonstrates why NotebookLM has taken the AI world by storm. 

Mark as Played
Keith Jennings talks about how Mark Schaefer's new book became a catalyst for his career reinvention. Mark and Keith discuss their history of personal reinvention and the three questions they use to judge whether they are stagnating on the job. This is Keith's final episode on the show and Mark announces two new co-hosts for the podcast's 14th season.
 
Mark as Played
November 18, 2024 31 mins
Mark Schaefer and Paul Roetzer dissect several evolving AI-related developments, including the emerging emotional bond between children and AI bots, a humanoid fine artist, how AI is transforming education, and more.
Mark as Played
November 4, 2024 47 mins
Mark Schaefer brings LinkedIn expert Richard Bliss onto the show. Richard covers basic LinkedIn strategy, the role of AI and bots, collaborative content, emerging role of video and more. This episode contains bonus Q&A content about LinkedIn newsletters, streaming video, and LinkedIn for newbies.
 
Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 book...
Mark as Played
October 21, 2024 35 mins

Marketing visionary Dana Malstaff built one of the most successful communities on the planet. With 80,000 members, it was a revenue engine and an inspiration to her enthusiastic followers. Here why Dana decided to start over. This will be one of the most moving and inspiring stories of leadership and courage you'll hear. 

Mark as Played
October 7, 2024 33 mins
Every keynote speaker and content creator knows the value of that signature story – a tale that drives home a point with passion, insight, and a little drama. But how do you come up with these stories, and how do you craft them to serve you well in your marketing?
 
Mark Schaefer and Jay Acunzo explore this topic in this new episode. You'll learn how each identifies, nurtures, and delivers their best stor...
Mark as Played
September 23, 2024 30 mins
Ed Sheeran launched a new hot sauce in cooperation with Heinz. It makes so much sense. Ed doesn't have to harvest the tomatoes and make anything! Why aren't more bands launching products with influencers?
 
While celebrity endorsements have been around for ages, giving stars a stake in an actual product has been rarer. Meanwhile, influencers are launching their own products – with or without the brands. W...
Mark as Played
September 9, 2024 32 mins
Mark Schaefer and Keith Jennings explore the role of social objects in marketing. They are everywhere; they drive word-of-mouth marketing, and this is one of the least-explored ideas in the arsenal. Learn how to use social objects for your own business and why this idea is indispensable in the AI Era.
 
Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10...
Mark as Played
August 26, 2024 53 mins

AI is suffering from low adoption, lousy press, fear of job loss, and frankly a confused public. Is it time for AI to embark on some marketing of its own? That's just one of the subjects Mark Schaefer and Paul Roetzer discuss in this new episode of The Marketing Companion. Mark and Paul also cover the future of the AI copyright problem, the new "robber barons" breaking the law to make AI come alive, regulation, new marketing applic...

Mark as Played
August 12, 2024 36 mins
Mark Schaefer and Sara Wilson dive into the red-hot world of brand communities. Who is doing it well and why? What are the challenges? What is the role of influencers and what's next? We'll explore that and more in this new episode.
 
Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Reb...
Mark as Played
July 29, 2024 33 mins
On this episode, Mark Schaefer and Mathew Sweezey talk about their search for personal peace within the corporate world and beyond. Both have been on a journey to live a life with less stress and more satisfaction, in sometimes divergent paths. They discuss financial freedom, impact of social media expectations, anxiety and depression, staying "centered," meditation, experimenting with psychedelics, and more. 
 
Mark as Played
July 15, 2024 29 mins
Jay Acunzo contends in this episode that you don't need to be brilliant to be an effective content creator. You need to up the ante on curiosity. Curiosity is one of the most important "soft skills" of marketing. But can it be learned? Improved? Spread to a team? You'll find out on this new episode.
 
Jay Acunzo is an author, speaker, and host of the podcast Unthinkable -- the show about marketers who tru...
Mark as Played
July 1, 2024 33 mins
It seems like imposter syndrome is referenced everywhere these days. It's such a common obstacle to success but there doesn't seem to be any end in sight. Mark Schaefer and Amanda Russell explore this provocative topic from their own life experiences. Amanda has had extensive "brain training" as an elite athlete while Mark explored a family of origin narrative to discover personal roadblocks. It's a new take on a very old and ...
Mark as Played
June 17, 2024 39 mins
Mark Schaefer and Keith Jennings dive into one of the most complicated questions in the business world ... What business are you in? Deceptively simple, Devilishly complicated, this question has been an obsession for the greatest minds in marketing for decades. And this is a question that is more relevant than ever. 
 
Mark Schaefer is a strategy consultant, college educator, keynote speaker, and ...
Mark as Played
June 3, 2024 33 mins

Mark Schaefer and Paule Roetzer of the Marketing AI Institute get out of the trenches for a moment and look at big questions facing marketers as AI barrels forward.

 

Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising.
 
For ...
Mark as Played
May 20, 2024 35 mins
Most brands depend on social listening platforms to gauge brand sentiment, consumer feedback and competitor activities. But what happens in a world where most customers don't want to be seen and heard? Sara Wilson is working on this problem and in this new episode, we explore new ideas about community, conversations and the critical aspects of consumer insight in an AI World. 
 
Mark as Played
May 6, 2024 34 mins
Mark Schaefer and Mathew Sweezy look at the foundational and enduring role of humans to create impact, loyalty, and relationships even as they are preoccupied with AI. Mark and Mathew explore the importance of events, communities, networking and loyalty. They also talk about the next big AI "unlock" for humans, the last human competitive advantage against AI, outcome-based content marketing, and Web3 farming. 
 
Mark as Played
April 29, 2024 54 mins
In this special bonus episode of The Marketing Companion, Mark Schaefer and Daniel Nestle review some of the key learnings and highlights from The Uprising marketing retreat. The event featured acclaimed thought leaders on AI, content marketing, word of mouth, branding, and more. The intimate setting and group conversations created many a-ha moments. 
 
You can learn more about the Uprising retreat here. ...
Mark as Played

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