The Marketing Companion
The world's most entertaining marketing podcast! Mark Schaefer and a rotation of brilliant guest hosts provide new marketing insights and timely advice that help you navigate the future of digital business, The Marketing Companion is always fun, always interesting, and always on-target with ideas that will turn up your marketing intellect to an "11."
Episodes
Dan Nestle, founder of Lilypath, joins Sandy Carter on The Marketing Companion to unpack a shift most professionals have not noticed yet. AI systems are now interpreting, ranking, and recommending people before any human ever clicks a profile. Dan calls this Authority Intelligence, a new category he built Lilypath to define.
Inside the episode, Dan and Sandy cover the Gemini Deep Re...
If your ads are being skipped, your emails are going unread, and your campaigns are blending into the noise, this episode is your wake-up call.
What do Disney, a pool full of sprinkles, the United Nations, and the world's first AI film at Tribeca Film Festival have in common? Michaela Ternasky-Holland. And every single one of those experiences holds a lesson for how you market your brand.
Michaela is an award-winning immersive expe...
What happens when marketing moves beyond campaigns and becomes experience, emotion, and intelligence (AI) combined?
In this episode, I sit down with Kenny Lauer, one of the most dynamic leaders in modern marketing. From early roles at Apple and KPMG to leading global digital experiences at George P. Johnson, serving as VP of Marketing for the Golden State Warriors during their championship era, and now shaping immersive sound-drive...
She built a 75,000+ member community. Then she shut it down. What she did next reveals the 5 secrets every community builder needs to know.
Dana Malstaff turned Boss Mom from a book into one of the most recognized community brands online, growing a massive movement of entrepreneurs and mothers who refuse to choose between ambition and family.
In this episode, Dana shares 5 community building secrets that most people will neve...
OpenClaw is the hottest open source AI agent in marketing and in this episode Shawn Reddy from Cliqk pulls back the curtain. He walks us through the OpenClaw dashboard live, demonstrates social media scraping in action and shows the complete setup process so you can see exactly what it takes to get started.
This isn't another episode about AI theory. Shawn shows us the real marketing use cases working today including social monito...
One of the Top Marketing Trends in 2026. AI search is about to overtake traditional search by 2028, and the implications for marketers are massive. In this episode, Sandy Carter sits down with content strategy expert Andy Crestodina to unpack the rise of GEO (Generative Engine Optimization) and why it is radically different from the SEO we all know. You'll hear why AI-generated recommendations convert at higher rates, and how bran...
Marketing is scaling faster than humans can adapt—and most leaders are underestimating the shift. In this conversation with Sandy Carter, Ray Wang, CEO and founder of Constellation Research, and Liz Miller, former leader of the CMO council, and analyst at Constellation Research, reveal what's changed in just two years: AI agents embedded in org charts, accountability rising as decisions digitize, and why selling to humans still dem...
In his final episode as host of The Marketing Companion, Mark Schaefer reflects on the story of a show that beat the odds. This episode has the ups, the downs, and funniest moments from 13 years of the world's most entertaining podcast.
Sure, we want our marketing to connect with customers in a human and emotional way. But maybe a bigger short-term win is a humane approach that provides people with the help they need as quickly and effortlessly as possible. And that might be the perfect role for AI. Mark Schaefer and Mathew Sweezey talk about this important role and the emphasis on humane versus human.
A new research report shows how AI is re-wiring our customers — literally changing their psychology and buying habits. In this episode, Mark Schaefer previews a new book and explores what happens when humans offload their thinking to a machine.
Gini Dietrich is a well-known thought leader, author, and entrepreneur in the corporate communications space. Her PESO marketing framework has become a standard framework for PR and marketing professionals. In this episode, Mark Schaefer's special guest host talks about how the model has evolved in an era where consumer attention "acts differently." She also discusses how she is aggressively integrating AI in her client relations p...
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