The Marketing Disenchanted Podcast

The Marketing Disenchanted Podcast

CONTEXT TRUMPS CONTENT: Content out of context not only isn't the King of anything, but can do real harm. Young professionals had best think twice before drinking the un-college kool-aid touted by the likes of Gary Vaynerchuk, John Lee Dumas and other digital marketing thought leaders. In this podcast we obliterate the over-glamorized hype & fluff associated with professional digital marketing and tell it like it is from a variety of perspectives. Save yourself some heartache and sober up on The Marketing Disenchanted Podcast.

Episodes

April 3, 2018 55 mins

Christopher S. Penn bridges the gap between marketing and technology. What he shares on social media and writes about on his blog helps you understand marketing and technology better. He’s a better coder than most marketers, and a better marketer than most coders. By having one foot in both worlds, he finds solutions that work in one place and brings them to the other – including you.

He speaks publicly about digital marketing, mar...

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Brett Burky drives ROI and growth for paperstac.com using cutting-edge growth marketing and growth hacking tactics.

He manages and handles traffic generation and customer retention through paid media, social media, SEO, marketing automation, CRM systems to conferences to cold emails and cold calls. Basically if there is a traction channel, you can bet he’s testing it out.

Follow Brett on Twitter at @BrettBurky. He can also be found...

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It’s been one whole year since this podcast launched on 03-JAN-3017. It would be dishonest of me to say I’m not pleasantly shocked we made it this far. A big THANK YOU to all my guests and supporters for helping me make it this far.

During a given season I ask all my guests the same questions. And while that might sound boring, when you ask everyone the same questions it allows you to chart the answers and apply statistical analysi...

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December 19, 2017 59 mins

Ed Kless believes that entrepreneurs continue the work of creation. His goal is to grow his intellectual capital. Viewing himself not as an employee, but rather an IC (knowledge) investor. He has knowledge and loves to expand it, seeking to work at a place where his knowledge investment will pay the highest return.

Follow Ed on Twitter at @EdKless. He can also be found on LinkedIn and EdKless.com.

 

You’ll Learn:

  • Why entrepren...
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Brent Leary is Co-founder and Partner of CRM Essentials LLC, a CRM consulting/advisory firm focused on small and mid-size enterprises. He has over 15 years of IT and management consulting experience working on projects for Microsoft, Research In Motion, BellSouth, Compaq and the state of Georgia’s Department of Economic Development.

Mr. Leary received CRM Magazine’s 2004 Most Influential Leader Award along with his business partner...

John Lawson is the “go to” authority when it comes to online selling success in the Digital Age. Not only is he the brains behind the bestselling digital marketing book on Amazon, “Kickass Social Commerce for Epreneurs,” but he is also a multiple award winning social commerce strategist, űber successful digital entrepreneur and a sought after speaker who has traveled to 5 continents, touring more than two dozen countries and addres...

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Ron Grant is an accomplished, focused professional with a diverse set of skills and experience in the fields of for-profit and non-profit public relations, brand communication and journalism. He has a formidable track record of strengthening a company’s overall brand messaging through skillful business communication, resourceful use of social media, and focused customer service.

His specialties include composing press and news rele...

In part one I explored what I call “The Gospel of Gary Vee”, and gave my perspective on the views of both held by Alexis P. Morgan and Douglas Karr. In this episode I’m going to make the point that Gary’s message is often weaponized and used in an offensive manner in the same way the Christian gospel was used as a weapon during the bloody historical period known as The Crusades.

I also highlight a viral, $100 To The Winner Of The R...

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Rob Crews is a data-driven marketing executive who builds brands, teams and profitability. In his most recent roles at Ovation and Church's Chicken, Rob is hired by PE firms to serve on senior management team and lead turnaround, rebranding, develop strategies and execute plans to reverse severe sales declines. In both instances he dramatically impacted sales trends and at Ovation Brands, the existing owners were able to monetize a...

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Joey Womack is rebel with a cause. Analytics junkie. Optimist. Cynic. Serial envelope pusher. Cult creator. Superhero. Pick one, and that's Joey. His life's purpose is to equalize socio-economic disparities in communities around the world; with a goal to help 1 billion people by the year 2039.

Joey was bitten by the entrepreneurial bug in 2002 when he launched digitalguestlist.com as a graduate student at Florida A&M University. Th...

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Joe Pulizzi is an entrepreneur, speaker, author, and podcaster. He’s the founder of multiple startups, including the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, recognized as the fastest growing business media company by Inc. magazine in 2014 and 2015.

CMI is responsible for producing Content Marketing World, the largest content marketing event in the world (held ever...

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Andre C. Hatchett is a nationally acclaimed entrepreneur and philanthropist. As the current owner of TheBlackRealEstateSchool.com, AndresNotarySchool.com and Priority Notary, Inc., Andre is a man who wears many successful hats!

He is also the founder of the Own or Be Owned movement, which includes the thought-provoking and insightful book, Own or Be Owned – The Black Man’s Guide To Wealth Creation in America. In addition, Andre own...

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This past September 11th an absolutely blistering Medium article about Gary Vee cropped up on my LinkedIn. In it the author makes an argument that unabashed capitalist such as Gary are tantamount to terrorists.

Now if you listen to this show (or read the description) it should come as a surprise to no one I have my professional issues with Gary’s stance on formal education. That being said, even this was a bit much for me.

I was so...

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    Alsion Stratten is a writer and co-creator of content for UnMarketing. She’s also the co-author of UnSelling, The Book of Business Awesome/UnAwesome, QR Codes Kill Kittens and UnMarketing. The new book, UnBranding, is out now! Go get it.

    Alsion co-hosts the UnPodcast (one of my favs). UnMarketing is currently producing their first documentary about public speaking.

    Follow Alison on Twitter at @UnAlsion. She can also be found o...

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    Isiah Fowler is the owner of Starts With A Vision. As a company they directly work with small businesses and established Entrepreneurs (Coaches, Consultants, Solo-preneurs, etc.) in helping them craft captivating content to attract their desired clients and customers through podcasting.

    In the Beginning of 2016, Isiah started a podcast titled The Starts With A Vision Podcast. He was able to leverage that and make an extra 5-figures...

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    Mia Martin is a champion of Digital Marketing Services and Corporate Training. With over 15 years of sales and marketing training experience, Mia brings a creative mind and organized thought process to the training and development of corporate organizations and mid-size businesses.

    Mia is a proud member of the Harvard Business Review Advisory Council, Digital Marketing Consultant & Master Speaker for the Women's Entrepreneurial Opp...

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    Christopher Lochhead is the host of “The Podcast Silicon Valley Needs” — Legends & Losers, and the co-author of Harper Collins’ “instant classic,” Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets. Christopher is a former three-time, Silicon Valley public company CMO and entrepreneur. The Marketing Journal calls him one of “The Best Minds in Marketing,” Fast Company Magazine calls him a “Human Exclamatio...

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    O-M-G!!! Fifty episodes in the can. I can’t believe it. Thank you so much to all of the guest who have been so gracious with their time and pure awesomeness. I started this podcasting journey on a firm foundation thanks to your collective generosity. For that I am truly thankful.

    In this episode I muse about some of the great points Avinash Kaushik makes in a recent post about artificial intelligence (AI) and the implication for ma...

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    Jay Baer and Adam Brown co-host the long running and award winning Social Pros podcast, which is produced by Convince and Convert Media.

    Adam Brown is Executive Strategist for Salesforce ExactTarget Marketing Cloud. He and his team deliver integrated social marketing strategy to customers and work with product teams to develop marketing products and solutions.

    Jay Baer, CSP has spent 23 years in digital marketing and customer exper...

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    Duane Forrester has 20+ years of direct search and digital marketing experience, including content development, planning ad campaigns, managing ad buys, running e-mail and social media programs and more; as well as extensive content planning and creation experience. He’s authored two business books about digital marketing and conversion optimization, published by McGraw-Hill.

    During his career, he’s gained experience in domain deve...

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