#238 Funnel Messaging Secrets: What Every Marketing Assistant Needs to Know with Nicki Krawczyk

Funnel Series #14

What makes funnels work? It's not just the tech, but the messaging that drives results.

Today’s guest is a powerhouse in copywriting and sales strategy—Nicki Krawczyk. As the founder of Filthy Rich Writer and creator of the Circuit Sales System, Nicki has revolutionized how entrepreneurs and service providers create high-converting, repeatable sales systems. With a career spanning work with Fortune 500 companies and solopreneurs alike, Nicki has also helped over 10,000 copywriters launch and grow thriving businesses through her Comprehensive Copywriting Academy.

In this episode of our Funnel Series, Nicki shares her proven system for selling without the stress of live launches and explains how she built a thriving, automated business rooted in strategic messaging. We’ll dive into how to level up as a freelancer by integrating powerful messaging into funnel-building projects, why copywriting is the backbone of successful funnels, and how understanding core messaging leads to high-converting assets.

Listen to learn more about:

• Why messaging is the key to building trust and driving conversions in sales funnels
• The difference between teaching and delivering breakthroughs (and why it matters for conversions)
• Why niching isn’t always the answer for copywriters—and how to showcase versatility in your portfolio
• Nicki’s no-nonsense advice on how to command higher rates and avoid burnout

Tune in for insights on blending copywriting, strategy, and systems to create funnels that not only sell but build lasting trust in client relationships.

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Links Mentioned in the Show:

Comprehensive Copywriting Academy New to copywriting? Can't seem to break in? Just learned the term "copywriting"? Sign up to learn more and get started.

How to Sell (and Scale!) Your Course or Program on Autopilot, Every Single Day (Without the Chaos of Live Launching or the Low Conversions of Evergreen)

Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!

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