#242 Mastering Automated ManyChat Funnels with Katy Widrick

Funnel Series #18

What if your Instagram followers could automatically become leads without you lifting a finger? That’s the magic of ManyChat funnels, and today, we’re diving into how marketing assistants can implement them to generate leads, qualify prospects, and increase conversions—all on autopilot.

We continue our Funnel Series with Katy Widrick, a Fractional Chief of Everything at Make Media Over. She shines the light on blind spots for visionary founders and turns marketing pros into CMOs. Katy has spent over 20 years in marketing and revenue expansion, helping business owners recover their biggest expense (lost sales) by using simple, effective systems to increase conversions and decrease top-of-funnel costs. She’s worked with 7-, 8-, and 9-figure businesses to maximize impact, scale their offers, and drive top-line revenue. Now she’s here to show you how to do the same using ManyChat funnels.

Listen to learn more about:

• The simplest ManyChat funnel every service provider should set up for their business
• Katy’s journey from mommy blogger to accidental VA to high-level marketing strategist
• How to use ManyChat to qualify leads and avoid wasting time on the wrong prospects
• Why business owners are willing to pay top dollar for someone who can set up and manage DM automation
• How to track and measure ManyChat funnel performance (which helps to prove your value to clients)

Whether you’re a tech VA, social media manager, launch manager, or marketing assistant, ManyChat funnels could be your next high-value service. Want to see ManyChat in action? You can check out some of mine! Tune in to hear what keywords we use as triggers, then head over to my Instagram and comment on my latest post to experience an automated DM funnel firsthand.

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Links Mentioned in the Show:

• Check out Katy’s podcast: Hard Costs
• Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!

Connect with Katy:

• Instagram: @kwidrick
• Website: