Freelancing is full of growing pains: juggling client work, raising your rates, and trying to scale without burning out. One minute, you’re on top of the world, booking dream clients and feeling like a total boss. The next? You’re questioning everything, wondering if you should just go work at JCPenney (not that there’s anything wrong with that, but you know what I mean).
This past year has been full of lessons—some hard, some exciting, all worth sharing. In this solo episode, I’m getting a little more personal & real about what I’ve learned, what’s shifting in our industry, and what I’m doing differently in my business moving forward.
Listen in as I cover:
- Why clients are more hesitant to hire and how showing up as a reliable expert in this “trust recession” can set you apart
- Why raising your rates isn’t just about confidence but about proving your value and becoming indispensable
- How saying no more often has helped me protect my energy and focus on the right opportunities
- What services are actually in demand right now after reviewing 3,000 job leads,
- How AI is changing the way we work—and how you can use it to your advantage instead of fearing it
I’m not just a marketing assistant coach sitting on the sidelines. I’m in the trenches with you, testing strategies, juggling clients, and running my own programs. Whether you're scaling, pivoting, or just trying to keep up, tune in for my biggest takeaways on navigating freelancing’s ups and downs.
Sponsored by The Digital Marketer’s Workgroup
Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!
Links Mentioned in the Show:
- 2025 State of the Union for Service Providers with Natalie Gingrich
- I’m shaking things up with UDMA School! If you’ve been thinking about joining, need a reboot, or the timing just wasn’t right before, get on my list & be the first to get updates on our new offers here.
Connect with Emily:
- Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
- Instagram: @emilyreaganpr
- Facebook: @emilyreaganpr
3 ways we can work together:
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