All Episodes

April 15, 2025 31 mins

I crashed the Social Media Marketing World conference…

Okay not literally, but I did snag a ticket and showed up as a fly-on-the-wall digital marketer, ready to soak it all in. In this episode, I’m giving you a no fluff, behind-the-scenes recap of Social Media Marketing World and sharing exactly what freelancers and marketing VAs need to know.

Think conferences are just fluff and swag bags? Think again. I’m breaking down how in-person networking can open unexpected doors and level up your visibility. Getting in the room matters — especially if you want to be seen as the expert you truly are.

Listen to learn more about:

  • Why I actually went to Social Media Marketing World (hint: it wasn’t just for the content)
  • My honest take on whether attending conferences is worth it for freelance marketers (including ROI talk!)
  • The trends I noticed that savvy digital marketing assistants should be paying attention to right now
  • Why showing up in-person at events like Social Media Marketing World can fast-track your freelance visibility
  • What to consider if you’re dreaming of speaking on conference or event stages someday

Whether you’re debating going to a conference or just trying to keep up with trends, this episode gives you the freelancer’s lens on what’s actually working—and what to ignore. Tune in to find out if Social Media Marketing World belongs on your calendar next year.

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Links Mentioned in the Show:

  • Episode 141: Pre-Launch Marketing Strategy with Brenna McGowan, my biz bestie and anticipation marketing genius. Brenna took the stage at Social Media Marketing World and rocked it with a talk on pre-launch buzz strategies. She’s the queen of creating momentum before the cart opens.
  • Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!

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