#256 How to Step into Your Value & Charge More as a Freelance Service Provider with Caryn Gillen

If you’ve ever found yourself undercharging, overdelivering, and questioning your worth as a freelancer… THIS is the episode that will recalibrate your mindset and empower you to own your value like the Unicorn you truly are.

I’m joined by my friend Caryn Gillen, a seasoned business coach for coaches who want to grow to $5K+ months without burnout or following someone else’s blueprint. With 15 years in the coaching space and 30+ years of business-building experience, Caryn helps clients build aligned, profitable businesses that actually feel good.

In this episode, we dive into the weird limbo many freelancers live in where we run businesses but still feel like employees. If you’re stuck in the hourly-rate grind, juggling too much, or feeling undervalued, this convo is your reminder: you hold the power. Let’s talk about claiming it.

Listen to learn more about:

• The invisible power dynamic between freelancers and clients—and why it keeps us stuck
• How to shift from “just a helper” to a respected business owner (without being pushy or salesy)
• The real cost of freelancing and why most of us are undercharging (hint: you’re not factoring in everything your last employer paid for)
• What it means to “own” your business even if you’re still figuring it out
• Why your clients actually want to pay you more when they understand your value (and how to help them see it)

This isn’t your typical “charge your worth!” pep talk. This is a grounded, real-world convo about what it means to run a business and reclaim your time, energy, and income in the process. Ditch burnout pricing, stop over-functioning, and step into your Unicorn power.

Sponsored by UDMA Self-Starter Program

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Links Mentioned in the Show:

• Grab Caryn’s FREE 5 Easy Ways to Market Yourself as a Coach Guide: This will help you help your clients find more natural ways to market - ways that feel easier to them AND help their potential clients to really see your clients in their brilliance.
• Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!

>>Got a burning question about freelancing or digital marketing? Send me a voicemail & it could be featured in an episode. Don’t overthink it—just hit record here!

Connect with Caryn:

• Instagram: