#257 How to Write Premium Proposals That Land High-Paying Freelance Clients with Brittany McBean

Ever sent a proposal… and heard crickets? Yeah, that ghosting game is real and frustrating. If you're losing momentum between the call and the contract, this episode walks you through the exact changes that turn proposals into "yeses."

I brought in copywriter, launch strategist, and my real-life friend Brittany McBean to talk all things premium proposals. She’s breaking down what actually works when you’re trying to land high-ticket clients and how to use your proposal as a persuasive sales tool, not just a boring formality.

Brittany McBean helps online course creators run wildly profitable launches with high-converting, anti-sleazy sales copy. She’s the behind-the-scenes brain for major names like Rick Mulready, Brandi Mowles, and Lattice Hudson, and she’s passionate about ethical marketing that uplifts marginalized voices. She’s known for helping freelancers like you productize premium services, shorten the sales cycle, and raise your rates without sounding desperate or pushy.

Listen to learn more about:

• Why vague proposals are killing your conversion rate & what to include instead
• The 8 must-have sections every high-converting proposal needs (it’s not just price & deliverables)
• How to pre-frame your offer with one powerful post-sales call email that sets up your proposal for success
• The red flags that make premium clients ghost you & the green flags they’re looking for!
• How to create a “sales page in disguise” that positions you as the expert, not the help

We’re not about sleazy sales vibes here—Brittany’s approach is totally ethical, strategic, and straight-up smart. Whether you're charging $2,000 or $10,000 for your freelance services, this episode will help you show up like the confident, high-level marketer you are.

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Links Mentioned in the Show:

• Join Brittany’s The Premium Proposal* program: Improve your process. Raise your prices. Work with better clients.
• Are you already doing marketing work but need more clients and a stronger referral network? Join The Digital Marketer’s Workgroup: a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!

*My affiliate link. If you purchase this program, I could receive a small commission.

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