#264 Ask Emily Reagan: What Marketing Freelancers Need to Know About Using AI in Client Work

Using AI in client work can save you time, spark ideas, and help you finally get ahead on that never-ending to-do list. But the wrong approach can blur boundaries, create awkward conversations, or even chip away at your clients’ trust.

In this Ask Emily Anything episode, listener Danielle brings up a timely question: “As AI tools become part of everyday marketing work, what ethical considerations should we keep in mind, and when should we disclose AI use to clients?”

Listen to learn more about:

• How to talk to clients about AI and explain where it fits in your process
• AI content ethics for marketing freelancers & the simple rule of thumb for when to disclose
• Smart contract and intake form language to protect yourself and your clients
• How to use AI tools to streamline your work while keeping your human creativity front and center

If you’ve been side-eyeing AI and wondering how to use it responsibly, this episode’s for you. Tune in for the real-world do’s, don’ts, and gray areas of using AI in client work straight from a freelancer’s perspective on maintaining trust and your strong reputation.

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Links Mentioned in the Show: 

• FREE live training: 7 Ways to Land Clients as a Freelancer. Join us on October 15 to learn real strategies freelancers are using right now to book clients, market their skills, and grow their businesses. No more guessing how to land clients. Grab your seat here!
• Got a burning question about freelancing, digital marketing, or navigating this wild business journey? Ask Emily Anything! Leave a voicemail here: https://www.speakpipe.com/unicornsunite 
• Join Our Digital Marketer's Workgroup: a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads.