Most leaders get stuck competing on better.
Better service. Better price. Better results.
But "better" puts you in the same box as everyone else.
In this episode, I break down why different always beats better — and how the two-word brand concept helped me simplify and clarify my entire identity.
Inside this episode:
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Why "better" is the trap that keeps you stuck
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How "different" creates instant separation
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The psychology of a simple, memorable personal brand
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What a "two-word brand" actually is
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How I arrived at The Creative Accountant
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Why clarity is the #1 unlock for SME owners right now
Shout out to Chris Do at the Futur, this concept has changed the game for me.
If you're trying to stand out, find your voice, or make sense of your own story… this episode will hit.
🎧 Listen in and DM me your two-word brand, I'd love to hear it.
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