Branding, Royalties, and Hustle

In today's episode Judith Germain speaks to Carter Fox about the importance of branding and building a consistent identity/community for artists to succeed in the music industry today. Carter describes how he has cultivated a distinct personal brand as the "soulful traveling spaceman bass man", which was inspired by a friend's observation about his persona. He explains how developing a strong brand identity is crucial for building a dedicated fanbase in the music industry.

Key Takeaways

• Branding and consistency are crucial for artist success, helping build community and fan engagement
• Modern artists need to take control of their career, understanding all aspects from production to publishing
• Sustainable careers in music require adaptability, continual involvement, and openness to new technologies and opportunities

In this conversation, Judith and Carter discuss the challenges modern artists face in monetising their music, given the shift towards streaming and the decline of traditional revenue streams like album sales and radio play. Carter outlines strategies for independent artists to build sustainable careers, including managing publishing rights, leveraging new platforms like TikTok, and diversifying income streams.

You can find out more about our guest and today's episode in this Maverick Paradox Magazine article here.

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How Influential Are you? Take the scorecard at amplifyyourinfluence.scoreapp.com and see. 

Catalysing Transformation - 1 min video

Judith's book: The Maverick Paradox: The Secret Power Behind Successful Leaders. 

Judith's websites: 

• Judith Germain (mentoring, Speaker, author) - judithgermain.com
• The Maverick Paradox Magazine - themaverickparadox.com
• The Maverick Paradox Website - maverickparadox.co.uk

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