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November 15, 2024 34 mins

In this conversation Judith Germain speaks to Peter Murphy Lewis about leadership, innovation, and thought leadership. Peter shares his background, including that he is a documentarian, TV host, and fractional CMO who helps CEOs with their marketing. Peter lives with his family inside a zoo in Wichita, Kansas.

Key Takeaways

  • Peter emphasises trust, autonomy, and transparency as key pillars for fostering innovation in leadership
  •  
  • Podcasting is highlighted as an effective tool for building thought leadership, especially when tailored to the target audience's demographics
  •  
  • Peter's unique approach as a fractional CMO involves intense short-term engagements followed by ongoing strategic support

In this conversation Peter discusses his insights on developing leadership skills that can foster innovation, and the role of podcasting in building thought leadership. Peter shares his and his wife's approach to regular couples therapy, describing it as a "cruise" to maintain a healthy relationship. He emphasises the importance of open communication and seeking outside help when needed.

Peter Lewis is a fractional CMO.

You can find out more about our guest and today's episode in this Maverick Paradox Magazine article here.

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Maverick leadership is all about thinking outside the box and challenging the status quo. It's about having the courage to take risks and the confidence to lead in a way that is authentic and genuine.

But amplifying your influence as a leader isn't just about having a strong vision or a big personality. It's also about having the right leadership capability and being able to execute on your ideas and plans.

The consequences of not having the right level of influence as a leader can be significant. Without the ability to inspire and motivate others, you may struggle to achieve your goals and make a real impact.

How Influential Are you? Take the scorecard at amplifyyourinfluence.scoreapp.com and see. 

Catalysing Transformation - 1 min video

Judith's book: The Maverick Paradox: The Secret Power Behind Successful Leaders. 

Judith's websites: 

Judith's LinkedIn profile is


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