Magical Creatures and Environmental Advocacy

In today's Short Talk episode Judith Germain speaks to Victoria Raikel about her success in creating magical creatures, writing books, and building a large social media following. Victoria introduces herself as an author who creates magical, mysterious creatures with vivid personalities. She started by making garden statues of fairies, gnomes, and mermaids, which led her to write a novel called "The Enlightenment" about a portal connecting Earth to the utopian planet of Azar.

Key Takeaways

• Victoria's unique niche of magical creatures has garnered over 1.1 million followers on social media in less than a year
• Her book "The Enlightenment" combines fantasy with environmental messaging, appealing to a wide age range (18-55) globally
• Key factors for social media success: consistency, eye-catching content, audience engagement, and a meaningful message
• Victoria's work has been translated into 10 languages, expanding her reach internationally

In this conversation Victoria discusses how she quickly amassed over 1 million followers on social media, primarily by posting short, visually-striking videos featuring her whimsical characters. She emphasises the importance of consistency, creating "eye-popping" content, and engaging with her audience through comments and interactions.

Victoria explains that the underlying message of environmental stewardship and animal welfare in her stories has resonated with her global audience, contributing to the growth of her following. She aims to convey these themes in an accessible, lighthearted way that appeals to both children and adults.

You can find out more about our guest and today's episode in this Maverick Paradox Magazine article here.

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But amplifying your influence as a leader isn't just about having a strong vision or a big personality. It's also about having the right leadership capability and being able to execute on your ideas and plans.

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How Influential Are you? Take the scorecard at amplifyyourinfluence.scoreapp.com and see. 

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Judith's book: The Maverick Paradox: The Secret Power Behind Successful Leaders. 

Judith's websites: 

• Judith Germain (mentoring, Speaker, author) - judithgermain.com
• The Maverick Paradox Magazine - themaverickparadox.com
• The Maverick Paradox Website - maverickparadox.co.uk

Judith's LinkedIn profile is here, her Twitter profile (MaverickMastery)