In this episode, host Johanna Salazar interviews Digital Strategy Consultant and former executive from Ebony Media, BET, MTV, Amazon, Spotify, Essence Magazine, and AOL Time Warner - Ken Gibbs Jr. With over 20 years of experience in digital marketing and content strategy, Ken shares his thoughts on the evolution of digital content, the impact of mobile devices and short-form content, and the future of content consumption in a post-pandemic world. He discusses the challenges and opportunities in the ever-changing digital landscape, emphasizing the need for brands to follow user engagement across decentralized platforms while maintaining data privacy and ethical practices. Ken also talks about the rise of generative AI and augmented reality and the importance of diversity in tech and media. Our conversation ends with a surprising revelation that many of the interview questions were generated using ChatGPT, demonstrating the advancements in AI technology.
This episode was recorded in 2023.
SHOW NOTES
00:00 Introduction to Generative AI and Media Disruption
00:30 Welcome to The Media Machine
01:10 Guest Introduction: Ken Gibbs, Jr.
01:41 Early Predictions and Current Reflections
03:13 The Evolution of Digital Marketing
04:50 Impact of MTV on Culture
05:42 Strategies for Staying Ahead
07:46 Global Perspective on Black Culture
08:36 Pandemic's Impact on Digital Content
10:47 Challenges in Content Consumption
11:33 Mobile and Short-Form Content Trends
12:50 Leveraging Data for Content Creation
14:50 Balancing Ethics and Personalization
16:12 Future of Content Consumption
23:50 AI and Content Recommendations
35:16 Diversity in Tech and Startups
38:38 Conclusion and Final Thoughts
CREDITS
The Media Machine is hosted by Johanna Salazar. Our producers are Johanna Salazar, Mia Vinciguerra and Anthony Martinez. This episode was edited by Gabriel Pareja. Our show art is edited by Gabriel Pareja. This episode features music, graphics and visuals from Envato Elements.
WEBSITE LINK
https://mediamachinepodcast.com
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