The Message Marketing Pod
Join professional and award-winning content copywriter, Christopher Melotti, from Melotti Media, as he discusses fresh and interesting topics about marketing, content creation, copywriting and business practise in general. (This podcast was formally known as "The Copywriting Pod" - but we have evolved the content to be much more than Copywriting! Hence the name change!). You're guaranteed to find interesting information and valuable insights to help your business grow - and it's all free!
Episodes
Content Marketing a Waste of Time? April Fools!
Content marketing is actually one of the most powerful strategies for attracting, engaging and converting your ideal customers. But to achieve real success, you need a clear and strategic approach.
In this episode, Chris shares five expert tips to help you refine your content marketing strategy, strengthen your brand and drive meaningful results.
Australia’s cybersecurity industry is booming – but with fierce competition, not every business will come out on top.
So, how can you ensure yours is among the winners?
In this episode, Chris breaks down insights from The Ultimate Guide to Branding and Digital Marketing for the Australian Cybersecurity Industry, covering the essential strategies to help your business stand out, build trust and gain a competitive edge.
Struggling with content ideas for March?
With International Women's Day, Harmony Week and other key events, now is the perfect time to elevate your brand before the school holidays.
In this episode, Chris shares fresh inspiration to help you make the most of the month.
Stuck for February content marketing ideas? Don’t worry – we’ve got 10 love-infused inspirations to spark your creativity!
In this episode, Chris shares fresh ideas to help you spice up your social media, craft engaging blog posts and connect with your audience in a meaningful way. Whether you’re embracing the season of love or just need a creative boost, these tips will keep your content flowing.
Tune in now and make your February...
Have you set your business New Year’s resolution yet?
If not, here’s a powerful one: kickstart the year with a strategic content marketing plan that delivers real results!
In this episode, Chris will share practical tips to help you boost engagement, strengthen your brand and drive business growth.
Start strong with a content strategy that works – tune in now!
Christmas is right around the corner!
With all the holiday parties and year-end excitement, it’s easy to forget about your December content marketing – but this is a golden opportunity for businesses to shine!
In this episode, Christopher Melotti shares 7 simple yet effective ideas to help you make the most of the festive season, engage your audience and finish the year on a high.
Tune in now and make your December marketing count.
Passion is what turns good marketing into great marketing!
Join Christopher Melotti and Roy Kowarski from Out There Branding as they explore how passion drives creativity, builds stronger customer connections and sets brands apart. They’ll share insights, real-world examples and practical tips on using passion as a powerful tool in marketing.
Tune in for an inspiring and insightful conversation!
Is your business ready for what’s coming in 2025? The Australian commercial landscape is shifting – fast.
In this episode, Chris shares his 14 key marketing trend predictions for 2025, drawn from 20 years of experience, industry insights and conversations with top professionals.
Tune in to stay ahead and thrive in the year to come.
Is your brand keeping up with the fast-paced world of digital marketing? It's exhausting!
Join Christopher Melotti and Simon Gould from Sydney Digital Marketing Agency as they have a no-nonsense discussion and frank conversation about the latest trends, challenges and strategies shaping everything today.
In this episode, they even discuss very practical ways businesses can adapt, the tools that make a difference and how to genuine...
Did you know that embracing diversity can make your marketing more powerful and effective?
Join Christopher Melotti and Lisa Cox, a dedicated disability advocate with over 20 years of experience in transforming societal perceptions of disability, as they discuss the importance of diversity advocacy in marketing.
In this episode, they explore how diverse voices and perspectives can help brands connect more effectively with their au...
Are you truly aware of how others perceive you?
Join Christopher Melotti and Max Stephens from Max Stephens Coaching as they discuss the essential role of self-awareness in strengthening your personal brand.
Discover how being more self-aware can lead to a more authentic brand that resonates with others, helping you connect and stand out in both your personal and professional life!
Finding the right marketing agency partner can feel overwhelming, but it doesn’t have to be.
Join Christopher Melotti and Bez Black from Bez Media as they share practical advice on choosing the perfect agency for your business.
Whether you’re just starting out or looking to switch agencies, this episode is packed with insights to help you make the best choice for your brand!
When your customers are asked what brands they love, do they say yours?
In this episode, Chris shares the secrets behind the branding strategy that will help you answer this question with a resounding YES!
Tune in to learn how to elevate your brand and connect with your audience like never before!
Struggling to keep up with the rapid pace of tech and business growth? You’re not alone!
Tune in as Chris shares his Complete Guide to Crafting an Effective Brand Messaging Strategy for powerful corporate communications.
Learn how to harness social media, machine learning and AI to create a message that truly resonates with your audience and distinguishes your brand in today’s fast-evolving market!
How can your finance brand stand out in a crowded, ever-changing market?
In this episode, Chris dives into 5 key marketing trends shaping the Australian finance industry.
From digital innovations to tightening regulations, learn how to stay ahead and continue delivering value to your customers.
Tune in and discover how to adapt and thrive!
Looking to gain a competitive edge in finance? Strong branding is the key!
Capable of building trust, clarity, differentiation, compliance, and corporate social responsibility, a robust branding strategy is essential in today’s competitive financial landscape.
Listen to this episode to find out how you can get started.
Networking isn't just a buzzword—it's essential for marketing success!
Join Christopher Melotti and Raj Narayan from Emajin Golf as they explore how building genuine connections can elevate your marketing strategies.
Discover how effective networking can open doors, drive growth and elevate your brand.
Cyber security is booming, but why are so many businesses still neglecting it?
In this episode, Chris explores why a robust cyber security brand is essential for standing out in a rapidly growing industry.
Discover five key strategies to elevate your brand and make security a top priority for your clients.
Education is evolving fast!
From online learning to a stronger focus on mental health, sustainability, personalisation and mobile-first strategies, these trends are reshaping how institutions attract and engage students.
Tune in as Chris breaks down these key marketing shifts and discusses how you can stay ahead in this rapidly changing landscape.
What’s the secret to improving your business results?
Join Christopher Melotti and Michael Haynes from Listen Innovate Grow as they explore the concept of a Go-to-Market Strategy.
Whether you're a business owner or a decision-maker, this episode will guide you through the essential components needed to boost your results and drive growth.
Tune in for actionable insights and expert advice on crafting a winning marketing strategy!
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