Episode Summary
Join me in today’s episode where Lois Creamer, a renowned speaker and consultant in the speaking industry, and I have a conversation on the art of monetizing your message and the strategies that can transform speaking engagements into lucrative opportunities.
Lois dives deep into current trends affecting the speaking industry, emphasizing the importance of video content and virtual presentations, Lois's early interactions with the National Speakers Association (NSA) and her direct approach in helping speakers find their niche. This episode is packed with valuable insights.
She also shares highlights from her newly updated book, “Book More Business: Make Money Speaking” which provides crucial advice on navigating modern market challenges.
Key Takeaways
00:00 Introduction to Lois Creamer
00:17 Initial Meeting and Insights on Positioning
01:01 Lois Creamer's Direct Approach
01:48 Transition to Helping Speakers
02:54 Importance of Niche Audiences
04:45 Current Trends in Speaking Industry
07:44 Virtual Presentations and Aftercare
10:07 Lois Creamer's New Book
15:42 Video's Role in Modern Speaking
21:05 The Importance of Direct Communication
24:00 Setting Speaking Fees
27:32 Conclusions and Where to Find Lois
Links
Connect with Lois:
Order Your Copy of “Book More Business: Make Money Speaking”
Try OpusClip - The AI Video Repurposing Tool
About the Guest
Lois Creamer is highly sought-after for speakers, consultants, and subject matter experts aiming to monetize their messaging effectively. She authored "Book More Business: Make Money Speaking" and "The Speaker Author" with Cathy Fyock. With a background in sales and marketing at United States Steel Corporation and business management for successful speakers, Lois has been a pivotal figure in the speaking industry since 1998.
Her expertise has been showcased at every chapter of the NSA across the U.S., at Canadian Association of Professional Speakers events, and at various international speaking associations. Honored as "Honorary Fellow" by the Professional Speakers Association UK/Ireland, Lois brings unparalleled knowledge and experience to her clients.
Lois resides in Missouri with her husband and Buddy the Intern, her canine companion. In her downtime, she enjoys reading, beach vacations, and visiting her family in Lake Tahoe.
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